Publications

April 2011
Supplement

Porcini's Pronto: 'Great Italian cuisine without the wait!', Spreadsheet Supplement (Brief Case)

By: James L. Heskett and Richard Luecke

Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Motivation and Incentives; Analysis; Consumer Behavior; Franchise Ownership; Human Resources; Performance Evaluation

July 1996 (Revised June 1998)
Case

Gillette Indonesia

By: John A. Quelch

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Consumer Products Industry; Consumer Products Industry; Indonesia

27 Sep 2011
First Look

First Look: September 27

specificity at the individual level. We discuss the implications of our results for the study of learning and experience as well as for the providers and consumers of... View Details

Keywords: Sean Silverthorne

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

built-in advantages. Sharpening Your Skills: Negotiation A collection of Working Knowledge stories offering tips and insights for improving your negotiation skills. Understanding the 'Want' vs. 'Should' Decision Pizza or salad? View Details

Keywords: by Sean Silverthorne

March 1989 (Revised March 1999)
Case

Metabo GmbH & Co. KG

By: Robert S. Kaplan

A privately owned German power tool company was dissatisfied with its existing cost system. The system could not produce timely accurate reports on cost center operations, and newly purchased automated machines were attracting large overhead costs. A new, highly... View Details

Keywords: Activity Based Costing and Management; Cost; Budgets and Budgeting; Capital Budgeting; Cost Management; Reports; Private Ownership; Business or Company Management; Consumer Products Industry; Germany

14 May 2013
First Look

First Look: May 14

mobilization that can improve labor conditions more broadly. Publisher's link: http://www.bostonreview.net/BR38.3/ndf_jodi_short_michael_toffel_global_brands_labor_justice.php Working Papers The Impact of Supplier Reliability on Retailer View Details

Keywords: Sean Silverthorne

January 2019 (Revised February 2019)
Supplement

The a2 Milk Company

By: Benjamin C. Esty, Daniel Fisher and Greg Saldutte

The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details

09 May 2011
Research & Ideas

Moving From Bean Counter to Game Changer

and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance View Details

Keywords: by Kim Girard; Banking

07 Jan 2008
Research & Ideas

Pursuing a Deadly Opportunity

There is a market for everything—even dead bodies. Medical students use cadavers to gain experience, and their future patients are better off for it. Traditionally, cadavers have been obtained through university programs, but now... View Details

Keywords: by Julia Hanna; Health

November 1992 (Revised January 2002)
Case

Process Control at Polaroid (A)

By: H. Kent Bowen and Steven C. Wheelwright

Describes the initial efforts at a film production plant to shift from a traditional QC inspection mentality to a worker-based process control mentality. Students can prepare SPC charts, propose actions needed, and combine steps into an overall action plan. View Details

Keywords: Management Systems; Operations; Quality; Factories, Labs, and Plants; Business Processes; Change Management; Consumer Products Industry; Consumer Products Industry

Research Summary

Overview

By: Jeffrey F. Rayport

Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

capital—anywhere from $10,000 to $50,000—yet get to scale quickly and build new applications on the Web. Sleeping By The Cell Phone Just as technology is influencing society, society is increasingly making View Details

Keywords: by Martha Lagace

01 Oct 2013
First Look

First Look: October 1

recessions, it is not clear if this is due to demand or supply. We address this question by studying firms' substitution between bank debt and non-bank debt (public bonds) using firm-level data. Any firm... View Details

Keywords: Sean Silverthorne

01 Apr 2002
News

Stocking Up Can Build Customer Value

matching the ratio between his cost and the price he charges. For example, if he buys the papers for ten cents and sells them for seventy cents, and his records show that View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

01 Jun 2018
News

The Evolution of Modern Pricing Models

models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of something with very minimal... View Details

June 2020
Teaching Note

Shiseido Acquires Drunk Elephant

By: Jill Avery

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details