Publications

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19 Dec 2005
Research & Ideas

Public Education Goes to School

urban district has cracked the code about how to spread excellence across its entire system. We asked our nine districts what their biggest barriers were in achieving excellence at scale, and they described five categories of management... View Details

Keywords: by Mallory Stark; Education

July 2004
Supplement

World Vision International: The AIDS Initiative

By: Christopher A. Bartlett

Management discusses the organizational and governance challenges of operating a global network of partner organizations. Then key managers reflect on the decision World Vision must make on the AIDS Hope Initiative--a new strategic direction that challenges many of the... View Details

Keywords: Health Care and Treatment; Goals and Objectives; Corporate Social Responsibility and Impact; Problems and Challenges; Core Relationships; Welfare; Value; Health Industry

17 May 2010
Research & Ideas

What Brazil Teaches About Investor Protection

dissertation, the World Bank, the International Corporate Governance Network, the OCDE, and so on were promoting this principle as a way to overcome the abuses of managers or controlling shareholders who... View Details

Keywords: by Sean Silverthorne; Banking; Financial Services

2024
Working Paper

Hidden Risk

By: Daniel Barth, Phillip Monin, Emil Siriwardane and Adi Sunderam

Since 2013, large U.S. hedge fund advisers have been required to report risk exposures in their regulatory filings. Using these data, we first establish that managers’ perceptions of risk contain useful information that is not embedded in fund returns. Investor flows... View Details

Keywords: Corporate Disclosure; Investment Funds; Risk and Uncertainty; Investment Return; Communication Strategy; Financial Services Industry

Read Now

February 1998 (Revised January 2002)
Case

China: Facing the 21st Century

After 20 years of strong economic performance, economic czar Zhu Rongji considers whether it is time to rethink China's development strategy. The case reviews China's development strategy since 1978 and considers the challenges facing the country as it enters the 21st... View Details

Keywords: Growth and Development Strategy; Macroeconomics; China

January 2014 (Revised April 2025)
Supplement

The PGA Tour (F)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States

January 2014 (Revised April 2025)
Supplement

The PGA Tour (E)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising managers to generate returns. But do marketing View Details

Keywords: by Sean Silverthorne

August 1986 (Revised June 1987)
Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States

November 2000 (Revised September 2014)
Case

J. Perez Foods (A)

By: John A. Davis and Kacie LaChapelle

Examines the tensions that occur in family shareholder groups and how to prepare for them and manage them. View Details

Keywords: Family Business; Entrepreneurship; Business or Company Management; Management Practices and Processes; Family Ownership; Problems and Challenges; Business and Shareholder Relations; Family and Family Relationships; Strategy; Food and Beverage Industry

March 2020 (Revised January 2022)
Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin

Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details

Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France

January 2006 (Revised December 2006)
Case

Toyota Motor Corporation: Launching Prius

By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa

In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details

Keywords: Environmental Sustainability; Product Launch; Transportation; Brands and Branding; Manufacturing Industry; Green Technology Industry; Auto Industry; Japan

Web

Teaching by the Case Method - Christensen Center for Teaching & Learning

Teaching by the Case Method Case Method in Practice Preparing to Teach Leading in the Classroom Providing Assessment & Feedback Sample Class Play Video Chris Christensen described case method teaching as "the art of managing... View Details

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

Global Leadership, have a better strategy in mind for leaders. In their essay, "Value Creation: The New Millenium Management Manifesto," they make the case that leadership for the 21st century demands that... View Details

Keywords: by Martha Lagace

May 1987 (Revised June 1987)
Background Note

Note on Manufacturing Resource Planning (MRP II)

By: David A. Garvin

Describes Manufacturing Resource Planning (MRP II), a production technique designed to couple business and financial plans with manufacturing plans. It is an important tool for aligning manufacturing with a company's overall strategy and goals. Describes MRPII,... View Details

Keywords: Design; Finance; Surveys; Goals and Objectives; Resource Allocation; Production; Mission and Purpose; Strategic Planning; Business Strategy

September 2006
Case

Earthbound Farm

By: William A. Sahlman and Alison Berkley Wagonfeld

Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details

Keywords: Plant-Based Agribusiness; Distribution; Food; Corporate Entrepreneurship; Management Teams; Capital Budgeting; Business or Company Management; Business Strategy; Corporate Finance; Food and Beverage Industry; Agriculture and Agribusiness Industry

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Career Coach

Michelle Antonio

Wharton School, both as Director of MBA Career Management and the industry advisor covering the Consulting and Public Interest sectors, 4 years as an MBA Recruiting Director at Deloitte Consulting, and time as a View Details

Keywords: Consulting; Consumer Products; Education; Government

March 2001 (Revised April 2001)
Case

Sustainable Development & Socially Responsible Investing: ABB in 2000

By: Forest L. Reinhardt

Several investment firms and mutual funds position themselves as providers or facilitators of opportunities for socially responsible investment. This case addresses the impact of these firms on publicly traded companies. Focuses on managers at ABB, a large... View Details

Keywords: Investment; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Enterprise; Corporate Governance; Business Strategy; Capital Markets; Management Teams; Business and Community Relations; Trade; Electronics Industry; Switzerland