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  • All HBS Web  (28,852)
    • People  (69)
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  • Article

Sales Methodologies and Selling

By: Frank V. Cespedes
Sales methodologies play an important role. A common approach in a sales force allows for consistency, dissemination of best practices, acceleration of learning, and it helps the firm to scale because management then has common metrics to monitor and evaluate. However,... View Details
Keywords: Methodology; Sales; Analysis
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Cespedes, Frank V. "Sales Methodologies and Selling." Top Sales Magazine (November 2019), 26–27.
  • February 2016 (Revised August 2017)
  • Case

Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution

By: David Moss and Marc Campasano
In late February, 1791, Treasury Secretary Alexander Hamilton submitted a report to President Washington defending his recent proposal for a national bank, which he hoped would bolster the American economy and assist the federal government in managing its finances.... View Details
Keywords: Governance; Central Banking; Laws and Statutes; Government and Politics; History; Public Administration Industry; United States
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Moss, David, and Marc Campasano. "Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution." Harvard Business School Case 716-052, February 2016. (Revised August 2017.)
  • Nov 08 2018
  • Testimonial

A Passion for Organization

  • Oct 03 2016
  • Testimonial

Redefining Leadership

  • November 2023
  • Case

Axie Infinity: Video Game Meets Blockchain

By: Marco Di Maggio and Wenyao Sha
The narrative unfolds from the perspective of Sky Mavis's leadership team, facing a high-stakes, rapidly evolving digital frontier. They navigate the exhilarating yet tumultuous journey of Axie Infinity, balancing innovation with sustainability. It explores the game's... View Details
Keywords: Blockchain; Business Model; Games, Gaming, and Gambling; Currency; Innovation and Management; Business Strategy; Video Game Industry
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Di Maggio, Marco, and Wenyao Sha. "Axie Infinity: Video Game Meets Blockchain." Harvard Business School Case 224-021, November 2023.
  • 12 Apr 2004
  • Research & Ideas

Operations and the Competitive Edge

Obstacles facing companies in today's hyper-competitive global markets are seemingly more complex than ever, to the point that managers must rethink many of the basic principles of good operations management, says Robert Hayes. In a new... View Details
Keywords: by Martha Lagace
  • TeachingInterests

Tuck MBA Program

VG is the most popular teacher in the Tuck MBA Program. VG has been named in BusinessWeek’s Guide to Best Business Schools as an outstanding teacher. His current courses focus on Implementing Strategy and his research on Global Leadership's research on... View Details

  • August 1977 (Revised July 1986)
  • Background Note

How to Run a Meeting

Describes a number of simple techniques for planning and conducting management meetings. View Details
Keywords: Conferences; Management Skills
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Ware, James P. "How to Run a Meeting." Harvard Business School Background Note 478-003, August 1977. (Revised July 1986.)
  • November 1986 (Revised October 1995)
  • Case

Suzanne de Passe at Motown Productions (A)

By: Linda A. Hill
Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
Keywords: Management Style; Race; Organizational Culture; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Entertainment and Recreation Industry
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Hill, Linda A. "Suzanne de Passe at Motown Productions (A)." Harvard Business School Case 487-042, November 1986. (Revised October 1995.)
  • 14 Jun 2023
  • Op-Ed

Every Company Should Have These Leaders—or Develop Them if They Don't

focus more narrowly on specific initiatives and projects. They usually rely on their managers (or in many cases, BTLs) for a cross-enterprise view. Developing these types of leaders is more important than ever, specifically for employee... View Details
Keywords: by Hise Gibson
  • 2008
  • Chapter

Conceptual Foundations of the Balanced Scorecard

By: Robert S. Kaplan

David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy
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Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Chap. 1.03 in Handbook of Management Accounting Research. Vol. 3, edited by Christopher Chapman, Anthony Hopwood, and Michael Shields. Elsevier, 2008.
  • Teaching Interest

MBA Elective Curriculum: Investment Strategies

By: Malcolm P. Baker

This is a CORE course for students pursuing careers in finance. Thus, students interested in pursuing careers in mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and client service, sales and trading,... View Details

  • July 1996
  • Background Note

The GM's Organizational Challenge: Embedding and Leveraging Capability

By: Christopher A. Bartlett and Ashish Nanda
Describes how general managers can build organizational capability in their firms. View Details
Keywords: Management Skills; Managerial Roles; Management Teams; Organizational Change and Adaptation; Growth and Development Strategy
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Bartlett, Christopher A., and Ashish Nanda. "The GM's Organizational Challenge: Embedding and Leveraging Capability." Harvard Business School Background Note 397-011, July 1996.
  • 19 Feb 2007
  • Research & Ideas

Inexperienced Investors and Market Bubbles

joining a bubble. In the recent paper, "Inexperienced Investors and Bubbles," Harvard Business School's Robin Greenwood and Stanford's Stefan Nagel compared the returns of young and older mutual fund managers during and after... View Details
Keywords: by Sean Silverthorne; Financial Services
  • February 1993 (Revised September 1994)
  • Case

Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction

By: Frank V. Cespedes and Marie Bell
The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details
Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy
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Cespedes, Frank V., and Marie Bell. "Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction." Harvard Business School Case 593-080, February 1993. (Revised September 1994.)
  • Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's branding strategy. Effective... View Details
  • December 1998 (Revised January 1999)
  • Case

Carver Consulting Co.

By: William J. Bruns Jr.
The managing partner of a relatively new consulting firm is concerned because training costs at the firm's new training center are higher than expected. Analysis of actual costs compared to those expected is required. In addition, he is considering capitalizing some... View Details
Keywords: Cost Management; Training; Management Systems; Consulting Industry
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Bruns, William J., Jr. "Carver Consulting Co." Harvard Business School Case 199-006, December 1998. (Revised January 1999.)
  • March 1974 (Revised June 1996)
  • Case

First National City Bank Operating Group (A)

By: Jay W. Lorsch
Growth in the banking field has produced new demands on the "back office." Traditional management practices in check processing and paper handling operations have resulted in ten years of cost increases and quality loss. New manager of the operating group faces an... View Details
Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Banking Industry
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Lorsch, Jay W. "First National City Bank Operating Group (A)." Harvard Business School Case 474-165, March 1974. (Revised June 1996.)

    Robert H. Hayes

    Robert Hayes is the Philip Caldwell Professor of Business Administration, Emeritus, at the Harvard Business School. Prior to his appointment to the Harvard Faculty in 1966, he worked for I.B.M. and McKinsey & Company. He received his Ph.D. degree in 1966 from... View Details
    • August 1994 (Revised May 1997)
    • Case

    Sony Corporation: The Walkman Line

    Explores how Sony manages its Walkman line in both the domestic (Japanese) and Western markets. Describes a simple target costing system, a simple Japanese cost accounting system, and the management of product proliferation. View Details
    Keywords: Cost Accounting; Brands and Branding; Consumer Products Industry; Japan
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    Cooper, Robin. "Sony Corporation: The Walkman Line." Harvard Business School Case 195-076, August 1994. (Revised May 1997.)
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