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  • All HBS Web  (25,069)
    • People  (104)
    • News  (5,076)
    • Research  (13,202)
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    Isamar Troncoso

    Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

    Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

    Keywords: e-commerce industry; high technology; retailing
    • Web

    Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

    Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
    • 05 Apr 2022
    • Blog Post

    The HBS New Venture Competition Turns 25: Celebrating A Quarter Century of Innovation and Entrepreneurship

    (MBA 2022) View Video Coprata has developed non-invasive ways to easily, safely and discreetly monitor health when using a toilet. The technology is designed to address gastrointestinal disease View Details
    • 05 Sep 2024
    • Blog Post

    District Heating in Denmark: How Fjernvarme Fyn fuels an integrated and sustainable future

    we have been impressed with all the thoughtful planning, foresight, and innovation we have seen on our field trip through Denmark and the Netherlands and have View Details
    • 2008
    • Working Paper

    The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry

    By: Christopher Marquis and Zhi Huang

    While effects of public policy are one of the foundations of organizational theory, less explored is how these effects may depend on other external environmental factors. We focus on how policy is a necessary, but not sufficient, condition to understand the growth... View Details

    Keywords: Banks and Banking; Business History; Growth and Development Strategy; Business and Government Relations; Banking Industry; United States
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    Marquis, Christopher, and Zhi Huang. "The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry." Harvard Business School Working Paper, No. 09-025, August 2008.
    • March 2015 (Revised April 2015)
    • Case

    The Heat Is On: Emerging Ecosystems in the Thermostat Industry

    By: David Collis and Ashley Hartman
    Beth Wozniak, President of Honeywell Environmental and Combustion Controls (ECC) at Honeywell International Inc., spun around in her office chair, reflecting about how the classic, mature thermostat industry was rapidly evolving. In February 2014, Google paid $3.2... View Details
    Keywords: Honeywell; Thermostats; Internet Of Things; Smart Thermostats; Google; Nest; Apple; HomeKit; SmartThings; Partnerships; Platforms And Ecosystems; Linkages; Communication Protocols; Strategy; Technology; Home Automation; Connected Home; Buildings and Facilities; Energy; Information Infrastructure; Applications and Software; Internet and the Web; Digital Platforms; Partners and Partnerships; Manufacturing Industry; Industrial Products Industry; Energy Industry; Electronics Industry; Consumer Products Industry
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    Collis, David, and Ashley Hartman. "The Heat Is On: Emerging Ecosytems in the Thermostat Industry." Harvard Business School Case 715-455, March 2015. (Revised April 2015.)
    • 2003
    • Book

    The Politics of Property Rights: Political Instability, Credible Commitments, and Economic Growth in Mexico, 1876-1929

    By: Stephen Haber, Noel Maurer and Armando Razo
    Keywords: Property; Rights; Government and Politics; Economics; Growth and Development; History; Mexico
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    Haber, Stephen, Noel Maurer, and Armando Razo. The Politics of Property Rights: Political Instability, Credible Commitments, and Economic Growth in Mexico, 1876-1929. Political Economy of Institutions and Decisions. NY: Cambridge University Press, 2003.
    • 02 Jul 2015
    • Working Paper Summaries

    Mums the Word! Cross-national Effects of Maternal Employment on Gender Inequalities at Work and at Home

    Keywords: by Kathleen L. McGinn & Elizabeth Long Lingo
    • Article

    When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

    By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
    In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details
    Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty
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    Ascarza, Eva, Anja Lambrecht, and Naufel Vilcassim. When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs. Journal of Marketing Research (JMR) 49, no. 6 (December 2012): 882–900.
    • 14 Jul 2014
    • Research & Ideas

    Pay Attention To Your ‘Extreme Consumers’

    consumer believes." Along with Michael Norton, professor of marketing, Avery explores those extremes in a recent HBS teaching note, Learning from Extreme Consumers. The researchers developed the concept as... View Details
    Keywords: by Michael Blanding
    • 17 Dec 2012
    • Research & Ideas

    Teaming in the Twenty-First Century

    progress without a blueprint. The skill set involves interpersonal awareness, skillful inquiry, and an ability to teach others what you know. Teaming is very different from the idea of building a high-performance team to fit a known task.... View Details
    Keywords: by Maggie Starvish
    • Web

    Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

    seasons, and as an activity essential to their society. New Jersey . Arbuckle Bros. Trade Card. Advertising Ephemera Collection. Baker Library Special Collections, Harvard Business School, olvwork81662 Driven by the View Details
    • 29 Feb 2024
    • HBS Case

    Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

    Superstar talent brings the kind of wattage that can power a business to the next level, as recent high-stakes decisions facing soccer legend David Beckham show. Two new Harvard Business School case studies examine the questions Beckham View Details
    Keywords: by Avery Forman; Sports
    • Article

    Why A Behavioral Theory of Labor Negotiations Remains a Triumph at Fifty but the Labels 'Distributive' and 'Integrative' Should Be Retired

    By: James K. Sebenius
    Richard Walton and Robert McKersie's closeness to practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of the Behavioral Theory of Labor Relations. Ironically, the names they chose for the fundamental... View Details
    Keywords: Bargaining; Integrative Bargaining; Distributive Bargaining; Negotiation; Labor Unions
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    Sebenius, James K. "Why A Behavioral Theory of Labor Negotiations Remains a Triumph at Fifty but the Labels 'Distributive' and 'Integrative' Should Be Retired." Negotiation Journal 31, no. 4 (October 2015): 335–347.
    • Web

    General Management Programs

    • 2021
    • White Paper

    Working to Learn: Despite a Growing Set of Innovators, America Struggles to Connect Education and Career

    By: Joseph B. Fuller, Rachel Lipson, Jorge Encinas, Tessa Forshaw, Alexis Gable and J.B. Schramm
    In the wake of COVID-19 and growing inequality, America needs more pathways that bridge education and career. New research from the Project on Workforce at Harvard draws on data from New Profit's Postsecondary Initiative for Equity to identify opportunities for the... View Details
    Keywords: COVID-19; Education; Training; Employment; Personal Development and Career; Health Pandemics
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    Fuller, Joseph B., Rachel Lipson, Jorge Encinas, Tessa Forshaw, Alexis Gable, and J.B. Schramm. "Working to Learn: Despite a Growing Set of Innovators, America Struggles to Connect Education and Career." White Paper, Harvard Business School Project on Managing the Future of Work, March 2021 (Published by the Project on Workforce at the Malcolm Wiener Center for Social Policy at the Harvard Kennedy School and the Harvard Business School Project on Managing the Future of Work.)
    • 25 Apr 2014
    • Video

    V.G. Narayanan - Making A Difference

    • June 2005 (Revised June 2006)
    • Case

    Ducati Corse: The Making of a Grand Prix Motorcycle

    By: Francesca Gino and Gary P. Pisano
    Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details
    Keywords: Design; Business Strategy; Product Marketing; Knowledge Use and Leverage; Motorcycle Industry; Italy
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    Gino, Francesca, and Gary P. Pisano. "Ducati Corse: The Making of a Grand Prix Motorcycle." Harvard Business School Case 605-090, June 2005. (Revised June 2006.)
    • May 2021 (Revised May 2022)
    • Case

    Headspace vs. Calm: A Mindful Competition

    By: Ayelet Israeli and Anne Wilson
    By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
    Keywords: Marketing Communication; Integrated Strategy; Brand; Brand & Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health & Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
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    Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
    • 01 Oct 1999
    • News

    Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues

    Since the case method was introduced to management education by HBS in the 1920s, its approach to understanding business through real-world examples has been employed in thousands of classrooms throughout the world. Last May, the HBS Club of Maine took this... View Details
    Keywords: Janine Brunell Looker
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