Publications

25 Jul 2006
First Look

First Look: July 25, 2006

developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and... View Details

Keywords: Sean Silverthorne

19 Jun 2007
First Look

First Look: June 19, 2007

demand for auditing by the licensor. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit strategy choice by the licensor. We show when the owner prefers to... View Details

Keywords: Martha Lagace

October 2014
Case

Teckentrup: A Door to Managing Difference

By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer

For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond... View Details

March 2004 (Revised November 2012)
Teaching Note

P&G Japan: The SK-II Globalization Project (TN)

By: Christopher A. Bartlett

Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details

Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Hong Kong; Japan; Taiwan; Europe

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

efficient for consumers and for GM. First, it would reduce the amount of time customers had to wait for their car to arrive. A car ordered online would take only 15 to 20 days to reach the customer compared... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

April 1989 (Revised November 1998)
Supplement

Masco Corp. (B)

By: Michael E. Porter and Cynthia A. Montgomery

Describes Masco's initial entry strategy and is designed as an in-class handout. View Details

Keywords: Market Entry and Exit; Diversification; Consumer Products Industry

21 Dec 2010
First Look

First Look: December 21

insight of that paper, which is that a demand for fairness could lead to different economic systems such as those observed in France versus the U.S. (multiple equilibria). Download the paper: http://www.hbs.edu/research/pdf/11-059.pdf A... View Details

April 1995 (Revised May 1995)
Case

Kraft General Foods: The Merger (B)

By: David J. Collis and Elizabeth Wynne Johnson

Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details

Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Consumer Products Industry

February 2023 (Revised June 2023)
Supplement

Graphic Packaging: Project Cowboy (B)

By: Benjamin C. Esty and E. Scott Mayfield

Analyzes the company’s decision on Project Cowboy following the events described in the A Case. View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Pulp and Paper Industry; United States; North America

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and View Details

Keywords: Retail

January 1996
Teaching Note

Masco Corporation (A) & (B) TN

By: Cynthia A. Montgomery and Michael E. Porter

Teaching Note for (9-389-186) and (9-389-187). View Details

Keywords: Consumer Products Industry

April 17, 2023
Article

Crypto-Influencers Give Poor Investment Advice—and the SEC Is Taking Notice

By: Joseph Pacelli

Keywords: Cryptocurrency; Power and Influence; Investment; Governing Rules, Regulations, and Reforms; Investment Return; Consumer Behavior

Read Now

Summer 2018
Article

Why High-Tech Commoditization Is Accelerating

By: Willy C. Shih

Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details

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Keywords: Consumer Goods; Health; Beauty; Wellness

November 2016 (Revised July 2018)
Case

Selling on Amazon at Tower Paddle Boards

By: Thales S. Teixeira and David Lopez-Lengowski

By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details

Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry

22 Jan 2019
Blog Post

Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates

The recruiting process among companies and candidates can resemble a two-way talent competition in which all parties serve simultaneously as contestants and judges: just as candidates strive to present... View Details

Keywords: Consumer Products / Retail

January 1991 (Revised November 1994)
Case

Black Caucus Groups at Xerox Corp. (A)

In 1970 Xerox had a very progressive affirmative action program yet, once hired, black employees faced serious problems, due both to overt discrimination and to their exclusion from the informal networks of support, information and mentoring that the other salespeople... View Details

Keywords: Prejudice and Bias; Alliances; Race Characteristics; Employees; Consumer Products Industry; Consumer Products Industry; United States