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Publications

Publications

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  • All HBS Web  (120,051)
    • Faculty Publications  (552)

    Show Results For

    • All HBS Web  (120,051)
      • Faculty Publications  (552)

      Customer Focus and RelationshipsRemove Customer Focus and Relationships →

      ← Page 28 of 552 Results
      • Conference Presentation

      Building and Leading Customer Centric Organizations

      By: Ranjay Gulati
      Keywords: Organizations; Customer Focus and Relationships
      Citation
      Related
      Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in Tokyo.)
      • Conference Presentation

      Building and Leading Customer Centric Organizations

      By: Ranjay Gulati
      Keywords: Organizations; Customer Focus and Relationships
      Citation
      Related
      Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in San Francisco.)
      • Conference Presentation

      Building and Leading Customer Centric Organizations

      By: Ranjay Gulati
      Keywords: Organizations; Customer Focus and Relationships
      Citation
      Related
      Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in Singapore.)
      • Conference Presentation

      Building and Leading Customer Centric Organizations

      By: Ranjay Gulati
      Keywords: Organizations; Customer Focus and Relationships
      Citation
      Related
      Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in Mumbai.)
      • Conference Presentation

      Building and Leading Customer Centric Organizations

      By: Ranjay Gulati
      Keywords: Organizations; Customer Focus and Relationships
      Citation
      Related
      Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in New Delhi.)
      • Forthcoming
      • Article

      Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

      By: Shunyuan Zhang and Das Narayandas
      We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
      Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
      Citation
      Related
      Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
      • Forthcoming
      • Article

      From Bupkis to Sechel in Health Care

      By: Regina E. Herzlinger and Richard Boxer
      Fifty years ago, famed economist Milton Friedman declared that “The social responsibility of business is to increase its profits.” This free market manifesto was adopted by the healthcare industry as well. But transactional has evolved into transformational with the... View Details
      Keywords: Corporate Accountability; Customer Focus and Relationships; Corporate Social Responsibility and Impact; Health Industry
      Citation
      Related
      Herzlinger, Regina E., and Richard Boxer. "From Bupkis to Sechel in Health Care." JAMA, the Journal of the American Medical Association (forthcoming).
      • Forthcoming
      • Article

      Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

      By: Michelle A. Kinch and Ryan W. Buell
      Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service... View Details
      Keywords: Anxiety; Self-service; Empirical Operations; Behavioral Operations; Communication Technology; Behavior; Customer Focus and Relationships; Trust; Satisfaction; Financial Services Industry
      Citation
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      Related
      Kinch, Michelle A., and Ryan W. Buell. "Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact." Management Science (forthcoming). (Pre-published online March 31, 2025.)
      • Teaching Interest

      Overview

      By: Rob Markey

      Managing Service Operations - MBA Elective Curriculum

      World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course... View Details

      Keywords: Customer Lifetime Value; Customer Centric Initiative; Customer Engagement; Service Management; Service Profit Chain; Service Design; Service Models; Service Excellence; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Service Delivery; Service Operations
      • Teaching Interest

      Overview

      By: V.G. Narayanan
      I teach accounting to MBA students, executives, and Harvard Extension School students. I teach topics from both financial and managerial accounting. I also train professors in teaching by the case method. View Details
      Keywords: Financial Accounting; Management Accounting; Case Method Teaching; Corporate Governance; Customer Relationship Management; AI and Machine Learning; Health Industry; Education Industry; Banking Industry; India; North America
      • Research Summary

      Overview

      By: Rob Markey
      Most companies' leaders declare their commitment to delivering value to customers. Many have adopted language such as "customer-centric" or "customer-obsessed." Companies that consistently earn top marks for customer loyalty in their industry deliver total shareholder... View Details
      Keywords: Customer Base Analysis; Customer Lifetime Value; Customer Experience; Customer Loyalty; Service Profit Chain; Management Accounting; Project Evaluation And Resource Allocation; Customer Value and Value Chain; Customer Satisfaction; Valuation; Customer Focus and Relationships
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
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