Publications

November 2012 (Revised January 2014)
Case

The LEGO Group: Envisioning Risks in Asia (A)

By: Anette Mikes and Dominique Hamel

On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks... View Details

Keywords: LEGO; Toy Industry; Fashion And Creative Industries; Organizational Structure; Risk Management; Supply Chain Management; Organizational Design; Entertainment and Recreation Industry; Denmark; Asia

April 2009 (Revised January 2015)
Case

Dr. Benjamin Hooks and Children's Health Forum

By: Rosabeth Moss Kanter, Charles J. Ogletree Jr, Howard Koh, Abbye Atkinson, Carmel Salhi and Aldo Sesia

"Dr. Benjamin Hooks and Children's Health Forum" charts the many different career paths of Hooks, a civil rights activist and pioneer. Hooks' positions ranged from lawyer, judge, preacher, entrepreneur to the first African American commissioner of the Federal... View Details

Keywords: Decision Choices and Conditions; Health Care and Treatment; Leadership; Corporate Social Responsibility and Impact; Personal Development and Career; Nonprofit Organizations; Social Issues

16 Aug 2010
News

Sports Marketing Lifetime Achievement Award

Jill J. Avery

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

21 Feb 2024
Blog Post

Hiring at HBS: How Summer Interns Make an Impact at Bridges Fund Management

For Harvard Business School students eager to make a positive impact on the world, one exciting path forward is investing in mission-centered businesses. Areas like healthcare, education, energy, and the environment attract innovative and... View Details

Keywords: Venture Capital / Private Equity

30 Sep 2019
Blog Post

The Health Care Initiative at HBS

possibility. I had the privilege and good fortune to help launch the Health Care Initiative (HCI) at HBS in 2005. It still energizes me every day to be able to design a program that I would have wanted to participate in when I was an MBA and MPH View Details

28 Oct 2022
Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

where I was able to gain foundational business experience which ultimately led me to HBS. What is your favorite memory from HBS? The Latino Student Organization (LASO) was my home away from home. The annual LASO retreats stand out as some... View Details

30 May 2016
Blog Post

Meet the HBS Sound Society

Battle of the Bands event with MIT Sloan that will again feature COLDCALL against MIT’s band “The Rolling Sloans.” This event is particularly special because it is co-sponsored with the Student Association... View Details

April 2013
Case

Sterling Household Products Company

By: William E. Fruhan and Craig Stephenson

Sterling Household Products manufactures and markets a broad line of consumer goods from laundry soap and cosmetics to cleaning, disinfecting, and sanitizing products. The company has many highly regarded brand names and consistently reports impressive sales and... View Details

August 2007 (Revised September 2008)
Case

Baker & McKenzie (A): A New Framework for Talent Management

By: Boris Groysberg and Eliot Sherman

Describes the process by which the largest law firm in the world developed a unique framework for personnel management. In 2004, John Conroy is about to take the reigns as the leader of Baker and McKenzie, the largest law firm in the world by employees, with offices in... View Details

Keywords: Talent and Talent Management; Framework; Cross-Cultural and Cross-Border Issues; Retention; Management Analysis, Tools, and Techniques; Adoption; Legal Services Industry

25 Oct 2013
Working Paper Summaries

Management: Theory and Practice, and Cases

Keywords: by Richard L. Nolan; Education

05 Jul 2006
Working Paper Summaries

Deep Links: Business School Students’ Perceptions of the Role of Law and Ethics in Business

Keywords: by Constance E. Bagley, Gavin Clarkson & Rachel Power; Legal Services

July 2010
Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details

Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics

November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry

30 Jun 2020
What Do You Think?

Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?

student as a DBA-- doctor of business administration--student.”) David Wittenberg was more to the point, arguing that it is not inadequate recruitment efforts that are producing disparate enrollments. “Let’s do everything in our power to... View Details

Keywords: by James Heskett; Education

14 May 2013
First Look

First Look: May 14

applicant quality and quantity. Overall, athletic success has a significant long-term goodwill effect on future applications and quality. However, students with lower than average SAT scores tend to have a stronger preference for athletic... View Details

Keywords: Sean Silverthorne

30 Oct 2007
First Look

First Look: October 30, 2007

cognitive processes through which a problem is interpreted associatively in terms of something that has been experienced in the past. Despite recognition's centrality to strategic choice, we have limited knowledge of its nature and its... View Details

Keywords: Sean Silverthorne

21 Dec 2016
Blog Post

Why We Recruit: CPP Investment Board

Why We Recruit is a series of interviews with our recruiting partners covering a variety of topics ranging from their experience working with HBS to what they want students to know. New interviews will be released throughout the year to... View Details

May 2017
Case

Pho Hoa Dorchester

By: Leonard A. Schlesinger, Michael Raiche and Roger Zhu

Pho Hoa is a traditional, family-owned Vietnamese restaurant in Dorchester, Massachusetts that opened in 1992. As he approached retirement in recent years, the founder/owner has scaled down his involvement in the day-to-day operations, leading to a number of... View Details