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Show Results For
- All HBS Web
(931)
- People (1)
- News (251)
- Research (574)
- Events (3)
- Multimedia (17)
- Faculty Publications (335)
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an... View Details
- 19 Jul 2006
- Research & Ideas
Political Turmoil and Mexico’s Economy
imbroglio—with only 0.58 percent of the vote separating the two leading candidates—poses an opportunity for the country's new democracy, says Maurer. "Despite some intemperate statements, the major players show every sign of playing... View Details
Keywords: by Julia Hanna
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
mothers, for example, could no longer use the extra hour to pick up children from school and share a meal with the entire family. Yet a majority of the company's employees voted to make the change. In moving closer to the international... View Details
Keywords: by Garry Emmons
- 09 Feb 2016
- First Look
February 9, 2016
a proxy contest and a special shareholder meeting to vote on replacing Allergan's directors with a slate more favorable to the Valeant merger. The proposed Salix acquisition would give Allergan a new therapeutic market but would also make... View Details
Keywords: Sean Silverthorne
- 20 Oct 2015
- First Look
October 20, 2015
prominent feature of the corporate landscape, escaping some of their earlier approbation as corporate raiders or, even worse, "greenmailers." Activism covered a range of approaches—from proxy votes and demands for Board seats,... View Details
Keywords: Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
$20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, educational, and cultural causes. Consumers voted... View Details
Keywords: Sean Silverthorne
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
plans are more likely to hire a consultant. Lastly, say-on-pay voting patterns suggest shareholders view positively the advice consultants provide but only when consultants do not provide other services. We also find suggestive evidence... View Details
Keywords: Dina Gerdeman
- 27 Jan 2009
- First Look
First Look: January 27, 2009
examines media and content choices by each candidate and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008. Purchase the case:... View Details
Keywords: Martha Lagace
- 29 Jan 2008
- First Look
First Look: January 29, 2008
likelihood of implementation, while traditional governance indicators do not seem to play a key role. In particular, the likelihood of implementation is increasing in the percentage of votes cast in favor of the proposal and in the... View Details
Keywords: Martha Lagace
- 25 Apr 2017
- First Look
First Look at New Research, April 25
matters worse, the United Kingdom’s June 2016 “Brexit” vote to leave the European Union cast a shadow over the project, and the markets reacted negatively. By the start of November, JCDecaux’s share price had fallen 21% since the... View Details
Keywords: Sean Silverthorne
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
current and accessible. Frank Cespedes: There is a mind-set dimension to this process: take responsibility for pricing with an outside-in approach to value. Few customers wake up in the morning wanting to pay a higher price. But most seek value. By View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
U.N. aid by 8 percent when it rotates onto the council. This effect increases during years in which key diplomatic events take place (when members' votes should be especially valuable) and the timing of the effect closely tracks a... View Details
Keywords: Sean Silverthorne
- 07 Oct 2008
- First Look
First Look: October 7, 2008
interests of general voters. By collecting news and combining it with entertainment, media are able to inform passive voters on politically relevant issues. To show the impact this information has on legislative outcomes, we document the effect "muckraking"... View Details
Keywords: Martha Lagace