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Show Results For
- All HBS Web
(766)
- People (4)
- News (217)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (281)
- 28 May 2019
- News
What I Do: Gordon Medenica (MBA 1979)
state agency. “Mega Millions is run as a consortium by 11 member states: Georgia oversees the televised drawings, for example, while Virginia handles the money transfers between states, based on where the winner lives. That’s carried over... View Details
- 01 Jun 2000
- News
Priceline's Jay Walker: The Future is Wow
Walker, who was invited by the student-led High Tech and New Media Club to speak at the School in March, equated the changes brought about by the Internet with the transformational effect the automobile, the telephone, and television have... View Details
- 01 Dec 2019
- News
Making Eco Easy
plastics problem. It is helping to shift the consumer mindset from single-use to reuse,” says Pak. Kevin O’Leary, one of the “sharks” on Shark Tank, would agree. Paiji Yoo and Naqvi appeared on the popular television show on September 29,... View Details
Keywords: Jennifer Gillespie
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
technology and entertainment. Since graduation, his career path has wound its way through pay-per-view television programming and new media business development to his current job as president of E! Online. Based on his experience writing... View Details
Keywords: Eileen K. McCluskey
- Web
Additional Archives - Creating Emerging Markets
Guftagoo Archives Bollywood and Beyond: Analyzing the Indian Film Industry through Irfan's Guftagoo Interviews is a research database hosted by the University of Pennsylvania. It focuses on evidence from the popular television series... View Details
- 26 May 2016
- News
Alan F. Horn, MBA 1971
the most popular television shows ever. He then joined Warner Bros., greenlighting film projects that included three Batman films, Happy Feet, and one of Hollywood’s biggest sensations, the Harry Potter series. “If one just puts his head... View Details
Keywords: Susan Young
- 15 Nov 2011
- News
750 World Wonders and counting
bright blue feet,” he says. “It’s the one place on earth where you feel like you’ve travelled back one million years in a time machine.” Main Wilson attributes his energy and inspiration to his father, Dennis Main Wilson, a well-known radio and View Details
- 17 Apr 2007
- First Look
First Look: April 17, 2007
States to test whether the presence of local television news affects local civic behavior. Spanish-language local television news programming was available in 25 US metro areas in 2002, up from only 14 areas... View Details
Keywords: Martha Lagace
- 29 Apr 2014
- First Look
First Look: April 29
ambitions. Purchase this case: http://hbr.org/product/novartis-leading-a-global-enterprise/an/413096-PDF-ENG Harvard Business School Case 414-028 Man Jit Singh at Sony Entertainment Television (A) Explores the role of CEO Man Jit Singh... View Details
Keywords: Sean Silverthorne
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
watching television can deliver higher than expected audiences at lower cost-per-thousand impressions. Brands with deep pockets may be able to negotiate favorable advertising rates and lock them in for several years. If you have to cut... View Details
Keywords: by John Quelch
- Profile
Jackie Burgos
directly in entertainment.” Ultimately, “I want to run a television network where I can shape and influence the culture, where I can change the world for the better through good programming.” View Details
- 01 Dec 1996
- News
25th Annual African-American Student Union Career/Alumni Conference
African-American HBS graduates, and a distinguished roster of speakers, including Earl G. Graves, Sr., founder and publisher of Black Enterprise magazine. Dennis F. Hightower (MBA '74), former president of Walt Disney Television &... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also published romance novels, science... View Details
- Fast Answer
India - Industry specific research
- 01 Oct 2002
- News
Bozidar Djelic
can bring everything to a halt.” Djelic adds to the pressure by placing himself very much in the public eye. “Communicating is a big part of my job,” he explains. “In this small country, we have 350 television stations serving a... View Details
- 01 Dec 2004
- News
Getting Personal
case? One of the cases I wrote is about BMW Films’ award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck on a corner of the Internet. Trailers for them on View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
Jetta ads use real-time crashes to emphasize the car’s safety. How would you respond to critics? The two permissible ways to demonstrate safety in commercials in the past involved crash dummies or showing a car weaving to avoid an obstacle. But in movies and View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
http://www.hbs.edu/research/pdf/07-046.pdf Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast View Details
Keywords: Martha Lagace
- 19 Mar 2013
- First Look
First Look: March 19
RobinsonHarvard Business School Case 613-069 As an original design manufacturer (ODM) of television sets and a leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha... View Details
Keywords: Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
note:http://cb.hbsp.harvard.edu/cb/product/711419-PDF-ENG Television Competes for a Digital Audience Stephen P. Bradley and Nancy BartlettHarvard Business School Note 710-476 In the face of major disruption in the industry, View Details
Keywords: Sean Silverthorne