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  • Web

Courses by Faculty Unit - Course Catalog

Q3 1.5 Willy Shih Spring 2026 Q4 1.5 Building Trusted Organizations Sandra Sucher Fall 2025 Q2 1.5 Business at the Base of the Pyramid (also listed under Entrepreneurial Management) Benjamin N. Roth Natalia Rigol Spring 2026 Q3Q4 3.0 The Business of Entertainment,... View Details
  • 05 May 2011
  • What Do You Think?

How Ethical Can We Be?

Sports Are Played and Games Are Won. It was biased judgment on the part of supposedly unbiased referees and umpires. They hypothesize that the cause is a natural tendency to avoid excessive booing by the home team crowd, particularly in... View Details
Keywords: by Jim Heskett
  • 30 Jul 2007
  • Research & Ideas

Repugnant Markets and How They Get That Way

disease, and if you thought it was associated with injury—of which there is no evidence—you could pass laws requiring the use of a helmet. It's interesting that some activities that seem repugnant strike me as very similar to other activities that are not repugnant.... View Details
Keywords: by Martha Lagace
  • Web

William R. Kerr | About

new ventures and transformations for profitable growth. He also advises governments about investments in the innovative capacities of their nations. Bill and his family live in Lexington, MA. They enjoy outdoor sports and CrossFit, are... View Details
  • October 2010 (Revised November 2010)
  • Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
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  • August 2012
  • Case

Polar Sports, Inc.

By: W. Carl Kester and Wei Wang
Polar Sports, Inc. is a fashion skiwear manufacturing company in Littleton, Colorado. The company has a unique design for skiwear using a special synthetic material that improves insulation and durability. The ski apparel industry is highly competitive and the best way... View Details
Keywords: Production; Decision Choices and Conditions; Competitive Strategy; Corporate Finance; Sports Industry; Sports Industry; Sports Industry; Colorado
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  • 04 Mar 2020
  • Research & Ideas

How Schmoozing with the Boss Helps Men Get Promoted

to studying job assignments, the researchers also surveyed employees to get a feel for how much time they spent together and how well they knew each other. They asked how often employees and managers took breaks together and whether employees could name their managers’... View Details
Keywords: by Dina Gerdeman
  • 01 Oct 1996
  • News

Mastering the Competition — Michael E. Porter (MBA 1971)

Even while he was growing up, Michael Porter, the School's C. Roland Christensen Professor of Business Administration, knew a thing or two about the world. The son of a career Army officer, he lived in many places in this country and abroad. View Details
Keywords: James E. Aisner
  • 01 Jan 2013
  • News

André R. Jakurski, MBA 1973

fun in what I do is the best part of my work," says Jakurski, clearly in his element at his central Rio office surrounded by computer terminals. While Jakurski loves his profession, his interests reach far beyond the world of finance. A wine connoisseur, hiking... View Details
Keywords: Susan Young
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

Harley demographic aging out of the sport the new concepts are a step in the right direction most of all, the product must be right.” Kevin O’Meara agreed, saying that, “the tariffs and the ‘Twitter war’ are masking the true issues (1)... View Details
Keywords: by James Heskett; Auto
  • 19 May 2023
  • Blog Post

Creating and Nurturing a Sense of Belonging at HBS

Throughout my life I have always looked for a sense of community. A group of people I could depend on, who may or may not have shared similar interests but always supported me in personal growth and development through love and care. In high school, that community came... View Details
  • July–August 2014
  • Article

Sustainability in the Boardroom: Lessons from Nike's Playbook

By: Lynn S. Paine
One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,... View Details
Keywords: Corporate Governance; Corporate Accountability; Globalized Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Apparel and Accessories Industry; Sports Industry
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  • January 2019 (Revised February 2020)
  • Case

World Wrestling Entertainment, Inc.

By: Anita Elberse and Melissa Rodman
World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details
Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy
Related
  • 09 Jun 2024
  • Blog Post

The EC Formula: MBA Class of 2024 Looks Back

out the future of gaming. During your EC year, what course did you take that will help you succeed in your industry?There are two courses that come to mind. The first one is the Business of Entertainment, Media, and Sports (BEMS) with... View Details
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Kenny: : "This flat tire needs a man," says the narrator of the Goodyear Tire commercial that aired during the inaugural Super Bowl between the Green Bay Packers and the Kansas City Chiefs in 1967. The ad featured a damsel in distress with a blown tire on a... View Details
Keywords: Sports; Sports; Sports; Sports
  • 04 Sep 2015
  • Blog Post

4 Tips for MBA Students with Families

Partners were invited to all the section events and the kids were welcome to just about everything that happened before bedtime too.  We participated in intramural sports (as players and fans respectively) and felt like part of the... View Details
  • 01 Dec 2004
  • News

Marquis Jet Takes Off

ownership, or charter. The first two came with seven-figure price tags, and charter posed uncertainties about planes and pilots. From outside the private-jet business looking in, Allard — who at the time was president and COO of SFX View Details
Keywords: Roger Thompson; Air Transportation; Transportation
  • 01 Jun 2004
  • News

Working the Street

the sidewalk, Timken chats with a youth sporting the gang look — shaved head, baggy khakis, Pendleton shirt. “Alvaro has had colleges offer him scholarships,” Timken says later. “I just can’t get through to him — all he wants is to join... View Details
Keywords: Garry Emmons; tattoo; removal; program; Justice, Public Order, and Safety Activities; Government
  • 04 Jun 2012
  • Research & Ideas

The Business of Life

evaluating new opportunities, we should base our decisions on marginal costs and revenues. The book cites the fall of movie rental giant Blockbuster. Ten years ago, the company decided not to explore the market of then-upstart Netflix, because Netflix View Details
Keywords: by Carmen Nobel
  • 30 Jun 2003
  • Research & Ideas

Are You Supporting Your B Players?

labeled. "If you want to threaten a really smart person who is task driven, question his or her competency. That's the very soul of who they are," he said. These managers also keep busy schedules and are reluctant to slow down to learn new skills. View Details
Keywords: by Martha Lagace