Publications

Find at Harvard

Read Now

November 2019 (Revised February 2020)
Case

Hormel Foods

By: David E. Bell and Natalie Kindred

In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details

Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; China

June 2002 (Revised August 2002)
Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details

Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa

August 2008 (Revised September 2009)
Case

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom

This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging... View Details

Keywords: For-Profit Firms; Developing Countries and Economies; Multinational Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Corporate Strategy; Health Industry; Africa

28 Sep 2010
First Look

First Look: September 28, 2010

of their corporate governance, placing them within the wider context of the economic and social history of Germany. Based on both quantitative data and archivally based case studies, this book explores how the relationship between the... View Details

Keywords: Sean Silverthorne

2021
Working Paper

The Green Bonding Hypothesis: How Do Green Bonds Enhance the Credibility of Environmental Commitments?

By: Shirley Lu

This paper proposes and provides evidence on a green bonding hypothesis, where green bonds act as a commitment device that subjects firms to institutions holding them accountable to their environmental promises. I find that green-bond issuers face higher climate change... View Details

Keywords: Bonding Hypothesis; Sustainable Finance; Climate Change; Corporate Social Responsibility and Impact; Environmental Sustainability; Bonds; Corporate Accountability

SSRN

Read Now

January 2019 (Revised February 2020)
Case

World Wrestling Entertainment, Inc.

By: Anita Elberse and Melissa Rodman

World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details

Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy

March 2023 (Revised June 2023)
Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins

In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details

Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

challenges: Write in a journal about your emotions. Substitute better emotions: gratefulness, compassion, hope, laughter. To reduce envy, avoid mirrors, turn off social media notifications, and hide zoom... View Details

Keywords: by Avery Forman

06 Oct 2014
Blog Post

Leveraging LinkedIn to Recruit Candidates

and reach out to industry experts. This is also an indicator that the individual is savvy with social media and technology which is always a plus! Exude enthusiasm: When you do reach out to a potential... View Details

July 2017 (Revised December 2018)
Case

Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era

By: Rafael Di Tella and Sarah McAra

During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a contentious race for president. In the primaries, candidates from both major political parties used anti-establishment... View Details

Keywords: Populism; Elites; Income Inequality; Government and Politics; Globalization; Political Elections; News; Media; Labor; Prejudice and Bias; Public Opinion; Social Issues; Wealth and Poverty; Social Media

February 2012 (Revised June 2012)
Case

Rospil.info

By: Paul Healy, Karthik Ramanna and Matthew Shaffer

What should business leaders do about corruption? In December 2011, four HBS alumni met to debate how to engage the unprecedented protests against Vladimir Putin's corrupt government, which had erupted in Russia in response to alleged fraud in the recent parliamentary... View Details

Keywords: Leadership; Crime and Corruption; Government and Politics; Social and Collaborative Networks; Blogs; Information Industry; Russia

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

antecedents, challenges, opportunities, and management strategies associated with hybridity and highlighting critical directions for future research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53355 September 18, 2017 Stanford View Details

Keywords: Sean Silverthorne

20 Jun 2023
Research & Ideas

Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

social programs was a much bigger problem than it was. “Even when unrepresentative of reality at large,” stories “are more easily recalled than statistics,” the study notes. “This selective recall can give rise to misperceptions about... View Details

Keywords: by Scott Van Voorhis

September 2017
Case

Harvard Men's Soccer

By: Alison Wood Brooks and Katherine Coffman

In the fall of 2016, the Crimson, Harvard’s undergraduate newspaper, broke a story revealing that the 2012 Harvard Men’s Soccer team had produced a sexually explicit “scouting report” about the Women’s Soccer team. The story generated national headlines and... View Details

Keywords: Moral Sensibility; Ethics; Gender; Social Issues

Web

Get In Touch | About

Healthcare Initiative +1.617.495.6032 healthcare_initiative@hbs.edu Human Resources +1.617.495.6115 hr@hbs.edu Institute for Strategy & Competitiveness +1.617.547.8543 isc@hbs.edu Leadership Initiative +1.617.495.6242 li@hbs.edu MBA Registrar +1.617.495.6247... View Details

Program

Strategic Marketing for Driving Growth

changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align... View Details

January 2005 (Revised November 2005)
Case

Gobi Partners: October 2004

By: G. Felda Hardymon and Ann Leamon

The general partners of Gobi Partners, a venture fund located in Shanghai, are trying to decide the best way to raise money for their first fund. Their strategy of investing in early-stage digital media companies in China was well-received by strategic investors--IBM... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Private Equity; Investment; Goals and Objectives; Emerging Markets; Problems and Challenges; Conflict Management; Shanghai

April 2001 (Revised July 2002)
Case

Martha Stewart Living Omnimedia (A)

By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki

Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2... View Details

Keywords: Management; Media; Identity; Personal Characteristics; Brands and Branding; Media and Broadcasting Industry