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Show Results For
- All HBS Web
(948)
- News (136)
- Research (678)
- Events (5)
- Multimedia (8)
- Faculty Publications (462)
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- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
know and control what is done with their information. Q: Do these services do better by focusing on the higher-end market, or is the resistance you describe pretty universal for all users? A: The high-end/low-end distinction seems pretty irrelevant here. Instead of... View Details
Keywords: by Martha Lagace
- 25 Oct 2016
- First Look
October 25, 2016
segmentation, and price discrimination through consumer self-selection. I evaluate these perspectives in the context of a major fashion goods firm using newly available and highly granular data. Model-free evidence suggests that inventory management and geographic... View Details
Keywords: Sean Silverthorne
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
research. Every potential experiment was entered into an "idea portfolio," a spreadsheet that described the experiment, the process or problem it addressed, the customer segments it targeted, and its status. The team categorized... View Details
- 06 Dec 2016
- First Look
December 6, 2016
rationalize these findings in a stylized model with segmented investor clienteles and habit formation. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51958 Harvard Business School Case 716-062 Naranya: Created in... View Details
Keywords: Sean Silverthorne
- 28 Feb 2017
- First Look
First Look at New Research, February 28
use the service but are now discussing whether they should segment the market and focus on a particular type of client. They also wonder whether Augmedix’s current pricing appropriately reflects the value their service provides. Lastly,... View Details
Keywords: Sean Silverthorne
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
removing client-sensitive information, we develop 'knowledge objects' by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of documents and storing them in the... View Details
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
expensive process of selling and marketing to schools, said Kim, whereby every sale is done in person. Kalliarekos commented on the massive confusion about the industry in general. "Is there an education industry?" he asked, noting the huge scale and... View Details
- 04 Nov 2008
- First Look
First Look: November 4, 2008
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Martha Lagace
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
football stadium, a cruise ship—where people are segmented by rank of some sort. Norton co-authored the study, Physical and Situational Inequality on Airplanes Predicts Air Rage, with Katherine A. DeCelles, an associate professor of... View Details
- 01 May 2006
- Research & Ideas
What Companies Lose from Forced Disclosure
an aggregate measure such as net income, it can undo career concerns if that measure is the only publicly observable information. Now consider the subsequent release of additional details—for example, segment reporting—to the labor... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow market focus bypasses... View Details
Keywords: by Peter Jacobs
- 05 Apr 2011
- First Look
First Look: April 5
China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment the market, how to... View Details
Keywords: Sean Silverthorne
- November 2024
- Case
Ather Energy: The Future of Mobility
By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
Zhang, Shunyuan, Kannan Srinivasan, and Malini Sen. "Ather Energy: The Future of Mobility." Harvard Business School Case 525-040, November 2024.
- April 2013 (Revised November 2013)
- Case
Growing Financial Services in India: Aditya Birla Financial Services Group
By: Paul M. Healy and Rachna Tahilyani
Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution offering products ranging from life insurance and mutual funds to private equity. The company has witnessed a turnaround in recent years and regained lost market share.... View Details
Keywords: Regulatory Environment; Finance; Asset Management; Business Growth and Maturation; Transformation; Leadership Development; Leadership Style; Business Processes; Organizational Structure; Organizational Change and Adaptation; Competitive Strategy; Diversification; Segmentation; Financial Services Industry; Insurance Industry; India
Healy, Paul M., and Rachna Tahilyani. "Growing Financial Services in India: Aditya Birla Financial Services Group." Harvard Business School Case 113-059, April 2013. (Revised November 2013.)
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
"consumer generated marketing." Is it time to ask ourselves whether these trends are always in our best interests as marketers and customers? Is it possible to be too well connected with one segment of customers? Is there a... View Details
Keywords: by James Heskett
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
can enhance the perceptions of product and service quality. Second: be aware that good corporate citizenship matters as much in emerging markets as it does in the world's richest countries. Third: target segments with a transnational... View Details
- 03 Mar 2015
- First Look
First Look: March 3
that covers all the procedures, tests, drugs, devices, and services involved in inpatient, outpatient, and rehabilitative care for a patient's medical condition. For chronic conditions and primary care, a bundled payment is a single payment to cover the care for the... View Details
Keywords: Sean Silverthorne
- 21 Feb 2017
- First Look
First Look at New Research: February 21
empirical analysis shows that on average, NPEs appear to behave as opportunistic “patent trolls." NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as... View Details
Keywords: Carmen Nobel
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details
- 28 Aug 2007
- First Look
First Look: August 28, 2007
large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details
Keywords: Martha Lagace