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  • All HBS Web  (13,772)
    • People  (13)
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    • Multimedia  (286)
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  • Web

Research at HBS | Information Technology

Research at HBS If you are conducting research or collecting information from third parties, there are some steps that you need to follow to ensure that your data is being protected appropriately and that... View Details
  • 01 Mar 2003
  • News

California Research Center Marks Fifth Year

Present at the ribbon-cutting event at the new Japan Research Office (JRO) were (from left) John A. Quelch, senior associate dean for International Development; Camille Tang Yeh (MBA ’80), executive director, Asia-Pacific View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and visiting faculty contributed... View Details
Keywords: by Working Knowledge editors
  • Fast Answer

Music & Activism: Market Research Resources

Where can I find information to help me with my course work? Where can I find market research reports on target demographic groups? Mintel Reports on consumer attitudes toward industries by generation.
Passport Global... View Details
  • 21 Aug 2000
  • Research & Ideas

Faculty Research Looks to Latin America

With its abundance of complex management issues in a rapidly changing environment, Latin America offers a rich landscape for in-depth academic investigation. Some of the research work currently underway by HBS faculty is already earmarked... View Details
Keywords: by Martha Lagace
  • Web

RCS Cheat Sheet - Research Computing Services

Help RCS Cheat Sheet 5ms Check out the links below to quickly get started with our statistical/data services, high-throughput compute cluster, research software, and self-paced training. For additional assistance, please see our help... View Details
  • Web

Accounting & Management Faculty - Faculty & Research

Accounting & Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Head Eugene F. Soltes McLean Family Professor of Business Administration Unit Head, Accounting and Management Brian K. Baik Assistant Professor of Business... View Details
  • June 2014 (Revised February 2017)
  • Case

Kathy Giusti and the Multiple Myeloma Research Foundation

By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble
What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its... View Details
Keywords: Philanthropy; Philanthropy Funding; Entrepreneurship; Health Care; Management Styles; Personalized Medicine; Health Care Outcomes; Cancer; Cancer Care In The U.S.; Personal Care; Leadership; Leading Change; Social Entrepreneurship; Philanthropy and Charitable Giving; Health Care and Treatment; Leadership Style; Management Style; Management Skills; Growth and Development Strategy; Business Strategy; Health; Health Industry; United States; Canada; Spain
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Hamermesh, Richard G., Joshua D. Margolis, and Matthew G. Preble. "Kathy Giusti and the Multiple Myeloma Research Foundation." Harvard Business School Case 814-026, June 2014. (Revised February 2017.)
  • 01 Jan 2007
  • News

FSF-NUTEK Award for Research on Entrepreneurship & Small Business

  • Web

Live Demos - Research Computing Services

research computing! No registration required. To view more information on upcoming sessions, please visit our training calendar . Join Live Demo on Zoom View Past Live Demo Recordings View Details
  • 01 Aug 2000
  • Research & Ideas

A Latin American Vision: New HBS Research Center Opens

Fernando de la Rua, the President of Argentina noted, "This is an historic day," about the opening of the School's new Latin America Research Center in Buenos Aires. Speaking as guest of honor at the Center's inaugural dinner on... View Details
Keywords: by Martha Lagace
  • Article

A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use

By: Rohit Deshpandé and Gerald Zaltman
Citation
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Deshpandé, Rohit, and Gerald Zaltman. "A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use." Journal of Marketing Research (JMR) 21, no. 1 (February 1984): 32–38.
  • June 2025
  • Article

Ideation with Generative AI—In Consumer Research and Beyond

By: Julian De Freitas, G. Nave and Stefano Puntoni
The use of large language models (LLMs) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing... View Details
Keywords: Large Language Model; AI and Machine Learning; Creativity; Innovation Strategy
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De Freitas, Julian, G. Nave, and Stefano Puntoni. "Ideation with Generative AI—In Consumer Research and Beyond." Journal of Consumer Research 51, no. 1 (June 2025): 18–31.
  • TeachingInterests

Heath Economics, Course and Research Seminar

Instructor, Pasteur Institute CNAM School of Public Health (Paris, France).
Postgraduate Masters, Course EGS230.
 View Details
  • February 2024 (Revised January 2025)
  • Supplement

Time to Play? User Research Exercise

By: Sara McKinley Torti
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Torti, Sara McKinley. "Time to Play? User Research Exercise." Harvard Business School Supplement 824-113, February 2024. (Revised January 2025.)
  • August 2003
  • Teaching Note

Pharmacyclics: Financing Research and Development (TN)

By: Malcolm P. Baker and Richard S. Ruback
Teaching Note for (9-201-056). View Details
Keywords: Pharmaceutical Industry; Medical Devices and Supplies Industry
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Baker, Malcolm P., and Richard S. Ruback. "Pharmacyclics: Financing Research and Development (TN)." Harvard Business School Teaching Note 204-012, August 2003.
  • September 1997
  • Background Note

Some Thoughts on Doing Field Research

By: Clayton M. Christensen
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Christensen, Clayton M. "Some Thoughts on Doing Field Research." Harvard Business School Background Note 698-020, September 1997.
  • 2004
  • Working Paper

Methodological Fit in Organizational Field Research

By: Amy C. Edmondson and Stacy E. McManus
Citation
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Edmondson, Amy C., and Stacy E. McManus. "Methodological Fit in Organizational Field Research." Harvard Business School Working Paper, No. 04-056, May 2004.
  • 1992
  • Working Paper

Commitments and Compromises: A Research Plan

By: J. L. Badaracco Jr.
Citation
Related
Badaracco, J. L., Jr. "Commitments and Compromises: A Research Plan." Harvard Business School Working Paper, No. 92-069, January 1992.
  • 19 May 2009
  • News

Using Market Research in a Recession

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