mindfulness - Publications - Faculty & Research

12 Jan 2018
Cold Call Podcast

Leadership Lessons from a Young Martin Luther King, Jr.

certainly better in Atlanta than it was in Alabama. But, a rough time for everyone, and certainly for any African American. Kenny: So, he's turning this invitation over in his mind and thinking about the implications. I'm curious, Bill... View Details

09 Feb 2016
First Look

February 9, 2016

could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would... View Details

Keywords: Sean Silverthorne

16 Nov 2010
First Look

First Look: November 16, 2010

psychology that accounts for behaviors inconsistent with ethical beliefs and describe how people reconcile their immoral actions with their ethical goals through the process of moral disengagement. We then examine how the mind selectively... View Details

Keywords: Sean Silverthorne

04 Jan 2021
What Do You Think?

How Do We Sustain Organization Diversity?

Coca-Cola put its collective mind to something, it got it done. Apparently, not so fast. Current and former Coca-Cola executives cited several factors that in 2010 began to erode the once-expanding proportion of Black executives and... View Details

Keywords: by James Heskett

06 Jan 2003
What Do You Think?

China: The Next Big Market Opportunity or the Next Big Bubble?

opportunity and possible bubble] have their own merits." But, like others who suggest that anyone developing a market in China needs to do it with an open mind and open eyes, he believes that those who do it will find that "The... View Details

Keywords: by James Heskett

17 Apr 2006
Research & Ideas

Resisting the Seductions of Success

happy to visit, unlike his sister, who seems to be checking items off a list. To understand why Tony is impelled to commit a serious crime, we have to look beyond external signs of success and try to understand his mind and heart. Lee,... View Details

Keywords: by Joseph L. Badaracco Jr.; Entertainment & Recreation; Information; Publishing

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

look ahead to the post-COVID era, it will be important to keep this perspective in mind as the problem of income inequality will almost certainly worsen. Lagace: Your book describes the work of the Committee for Economic Development (CED)... View Details

Keywords: by Martha Lagace

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

Retirement, education, and medical care are focal in the minds of voters, so setting up tax-deferred savings programs around these issues is a political winner. Also, given the political power of universities, doctors, and asset... View Details

Keywords: by Ann Cullen

02 Apr 2018
Research & Ideas

Is 'Gut Feel' a Good Reason to Invest in a Startup?

before drilling down into the numbers. Also keep in mind that a decision to invest is just the beginning of what will hopefully become a long relationship between an investor and an entrepreneur. Understanding how an investor makes... View Details

Keywords: by Michael Blanding; Financial Services

10 Mar 2014
Research & Ideas

Counting Up the Effects of Sarbanes-Oxley

on financial institutions is still being studied. Photo: iStockPhoto "That aspect of flexibility—being able to exempt some smaller companies from the mandate and make it easier for others to implement—is an important quality to keep in View Details

Keywords: by Julia Hanna; Accounting; Banking

08 Dec 2008
Research & Ideas

Thinking Twice About Supply-Chain Layoffs

high levels of turnover and absenteeism, store managers never really know exactly how much labor they'll have." Ton has more on her mind than operational excellence. She has interviewed dozens of retail workers and store managers and... View Details

Keywords: by Julia Hanna; Retail

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

interactivity, including Thought tracing. Firms infer states of mind from the content of a Web search and serve up relevant advertising; a market born of search terms develops. Ubiquitous connectivity. As people become increasingly... View Details

Keywords: by Julia Hanna; Publishing; Advertising

16 Dec 2015
Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

it.” In other words, the next time you face a difficult decision, you might want to get some distance from it for a while—but make up your mind before bedtime. View Details

Keywords: by Michael Blanding; Retail

25 Apr 2014
Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

that triggered economic chaos in that nation. Along with Argentina's current struggles—the sharp devaluation of its currency, rampant inflation, and civil unrest—past financial problems remain unresolved and much on the minds of its... View Details

Keywords: by Laura Alfaro

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

in-your-face," Piskorski explained. "Guys who are short and a little overweight are also shying away from this feature, suggesting that the feature is not helping those who search for others most." Piskorski hopes that entrepreneurs and academics alike... View Details

Keywords: by Carmen Nobel; Technology

13 May 2008
First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details

Keywords: Martha Lagace

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

interpret research findings when neurological results conflict with self-report? knowing how the brain is working explains very little about what the mind produces—what we think, what we believe, how we make decisions." As Mike... View Details

Keywords: by Jim Heskett

07 Nov 2005
What Do You Think?

Is Less Becoming More?

Summing Up Less is increasingly more, at least in the minds of customers, according to nearly every respondent to this month's column. However, some cite product complexity as the cause of rising real and psychological consumer... View Details

Keywords: by James Heskett; Consumer Products

09 Apr 2001
Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

patented method of doing this, called the Zaltman Metaphor Elicitation Technique (ZMET), centers on having interview subjects select images that best reflect their state of mind concerning the item in question. The images consumers select... View Details

Keywords: by Richard Bierck; Retail

25 Sep 2007
First Look

First Look: September 25, 2007

minds and money of Western business. This book presents a new view of development, centered around entrepreneurial behavior by both public and private sectors. The author charts China's and India's trajectories of development—where they... View Details