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Publications

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  • All HBS Web  (3,019)
    • People  (24)
    • News  (824)
    • Research  (1,598)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,106)

Show Results For

  • All HBS Web  (3,019)
    • People  (24)
    • News  (824)
    • Research  (1,598)
    • Events  (15)
    • Multimedia  (41)
  • Faculty Publications  (1,106)
← Page 28 of 3,019 Results →
  • 2010
  • Chapter

The Peculiar Politics of American Disaster Policy: How Television Has Changed Federal Relief

By: David Moss
Particularly since the 1960s, the federal government has played a significant role in financing disaster losses in the United States. The federal government may thus be thought of as providing an implicit form of public disaster insurance. However, unlike many... View Details
Keywords: Insurance; Policy; Government and Politics; Media; Natural Disasters; United States
Citation
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Moss, David. "The Peculiar Politics of American Disaster Policy: How Television Has Changed Federal Relief." Chap. 18 in The Irrational Economist: Making Decisions in a Dangerous World, edited by Erwann Michel-Kerjan and Paul Slovic, 151–160. New York: PublicAffairs Books, 2010.
  • 2022
  • Working Paper

Stories, Statistics and Memory

By: Thomas Graeber, Christopher Roth and Florian Zimmermann
For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances... View Details
Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking
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Graeber, Thomas, Christopher Roth, and Florian Zimmermann. "Stories, Statistics and Memory." Working Paper, December 2022.
  • March 2023
  • Article

Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success

By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd
This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement... View Details
Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success
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Markowitz, David M., Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock, and Ryan L. Boyd. "Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success." Social Psychological & Personality Science 14, no. 2 (March 2023): 107–116.
  • 19 Apr 2021
  • News

How the Pandemic Revealed the Power of Live Video

  • 26 Nov 2019
  • News

In Wake of Protests, Harvard Business School Faculty At Odds Over Divestment

  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its... View Details
Keywords: Sean Silverthorne
  • June 2024
  • Teaching Note

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz
Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details
Keywords: Business Model; Business and Stakeholder Relations; Media; Product; Sports Industry
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Greyser, Stephen A., Mac Levin, and Brent Schwarz. "Major League Baseball: Changing the Rules of America's Pastime." Harvard Business School Teaching Note 924-308, June 2024.
  • February 2024
  • Article

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details
Keywords: Television Entertainment; Advertising; Residency; Social Media; Price; Media; Age
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Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
  • 12 Feb 2025
  • Video

From acreage to AI, rethinking business ownership and society in our tech-driven the modern economy

  • Profile

Jason A. Kilar

expressing a desire to start his own media and technology company someday. Rayport told him about the Amazon case and mentioned its founder, Jeff Bezos. “He seems very sharp,” Rayport said. “Why don’t you think about... View Details
  • 28 Jul 2021
  • Video

Aroon Purie

Aroon Purie, Chairman and Editor-in-Chief of India Today, discusses the importance of producing valuable content that people are willing to pay for when moving to digital magazines rather than print and the role that social media plays in advertising. View Details

    Jillian J. Jordan

    Jillian Jordan is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches Negotiations in the MBA elective curriculum.

    Professor Jordan’s research investigates moral... View Details
    • 24 Jul 2014
    • Blog Post

    Create a Content Marketing Strategy for your Talent Acquisitions Team

    program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a... View Details
    • September 2024
    • Supplement

    National Public Broadcasting (B)

    By: Richard S. Ruback and Royce Yudkoff
    Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
    Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
    Keywords: Financial Strategy; Financial Management; Media; Ownership; Strategy; Advertising; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Mergers and Acquisitions; Private Equity; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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    Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting (B)." Harvard Business School Multimedia/Video Supplement 225-706, September 2024.
    • 29 Jan 2015
    • News

    SpongeBob Muscles Up

    • 12 Feb 2015
    • Video

    Success Spreads like Wildfire

    • August 2015
    • Case

    Building an e-Commerce Brand at Wayfair

    By: Thales Teixeira and Elizabeth Anne Watkins
    Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
    Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; "Marketing Analytics"; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
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    Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
    • November 1998 (Revised August 1999)
    • Case

    Mickey Maurer: IBJ Corp. and MyStar Communications

    By: Paul W. Marshall and Jeremy Dann
    Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details
    Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry
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    Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
    • August 1984 (Revised October 1994)
    • Case

    Suave

    By: Mark S. Albion
    Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details
    Keywords: Consumer Behavior; Product Marketing; Beauty and Cosmetics Industry
    Citation
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    Albion, Mark S. "Suave." Harvard Business School Case 585-019, August 1984. (Revised October 1994.)
    • October 2014 (Revised December 2016)
    • Case

    NBCUniversal

    By: Anita Elberse
    In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details
    Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry
    Citation
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    Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
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