Publications

Find at Harvard

28 Jul 2021
Video

Aroon Purie

Aroon Purie, Chairman and Editor-in-Chief of India Today, discusses the importance of producing valuable content that people are willing to pay for when moving to digital magazines rather than print and the role that social media plays in advertising. View Details

Alison Wood Brooks

Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details

October 2014 (Revised December 2016)
Case

NBCUniversal

By: Anita Elberse

In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details

Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry

November 1998 (Revised August 1999)
Case

Mickey Maurer: IBJ Corp. and MyStar Communications

By: Paul W. Marshall and Jeremy Dann

Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details

Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry

March 2018 (Revised April 2018)
Case

Verizon 2018

By: Rosabeth Moss Kanter and Jonathan Cohen

In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader... View Details

Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Telecommunications Industry; United States

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a... View Details

Jonas Heese

Jonas Heese is... View Details

Rafael M. Di Tella

I received my first degree in Economics in 1990 from the Universidad de Buenos Aires, Argentina and a D.Phil in Economics from Oxford University in 1996. After a short stay in Argentina I joined Harvard Business School in July 1997, where I... View Details

Keywords: broadcasting; state government

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy

19 Feb 2018
News

The Parts of Customer Service That Should Never Be Automated

October 1998 (Revised February 2000)
Case

RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

By: Lynda M. Applegate and Kirk A. Goldman

Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details

Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry

12 Feb 2025
Video

Who owns it? The Ownership Project on how property rights shape business

19 Mar 2014
News

A Brand Manager's Guide to Losing Control

04 Dec 2019
News

Hollywood Has a New Profit Model: Its Own Scandals

02 Jan 2012
News

HBS Cases: Clocky, the Runaway Alarm Clock

07 Sep 2017
HBS Seminar

Martin Dimitrov, Tulane

August 1984 (Revised October 1994)
Case

Suave

By: Mark S. Albion

Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details

Keywords: Consumer Behavior; Product Marketing; Beauty and Cosmetics Industry