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  • All HBS Web  (3,019)
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  • All HBS Web  (3,019)
    • People  (24)
    • News  (824)
    • Research  (1,598)
    • Events  (15)
    • Multimedia  (41)
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← Page 28 of 3,019 Results →
  • August 2015
  • Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; "Marketing Analytics"; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
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Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
  • 01 Jun 2021
  • News

The Lab-Leak Hypothesis

    Ethan C. Rouen

    Ethan Rouen is an associate professor of business administration in the Accounting and Management Unit at Harvard Business School, where he teaches the elective course Reimagining Capitalism. From 2020 to 2022, he served as the faculty co-chair of the View Details

    • 05 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 5, 2017

    forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its... View Details
    Keywords: Sean Silverthorne
    • 19 Apr 2021
    • News

    How the Pandemic Revealed the Power of Live Video

    • 2022
    • Working Paper

    Stories, Statistics and Memory

    By: Thomas Graeber, Christopher Roth and Florian Zimmermann
    For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances... View Details
    Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking
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    Graeber, Thomas, Christopher Roth, and Florian Zimmermann. "Stories, Statistics and Memory." Working Paper, December 2022.
    • March 2023
    • Article

    Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success

    By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd
    This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement... View Details
    Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success
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    Markowitz, David M., Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock, and Ryan L. Boyd. "Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success." Social Psychological & Personality Science 14, no. 2 (March 2023): 107–116.
    • June 2024
    • Teaching Note

    Major League Baseball: Changing the Rules of America's Pastime

    By: Stephen A. Greyser, Mac Levin and Brent Schwarz
    Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details
    Keywords: Business Model; Business and Stakeholder Relations; Media; Product; Sports Industry
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    Greyser, Stephen A., Mac Levin, and Brent Schwarz. "Major League Baseball: Changing the Rules of America's Pastime." Harvard Business School Teaching Note 924-308, June 2024.
    • 04 Feb 2014
    • News

    Facebook turns 10

    • 28 Jul 2021
    • Video

    Aroon Purie

    Aroon Purie, Chairman and Editor-in-Chief of India Today, discusses the importance of producing valuable content that people are willing to pay for when moving to digital magazines rather than print and the role that social media plays in advertising. View Details

      Jillian J. Jordan

      Jillian Jordan is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches Negotiations in the MBA elective curriculum.

      Professor Jordan’s research investigates moral... View Details
      • 24 Jul 2014
      • Blog Post

      Create a Content Marketing Strategy for your Talent Acquisitions Team

      program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a... View Details

        Alison Wood Brooks

        Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details

        • October 1998 (Revised February 2000)
        • Case

        RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

        By: Lynda M. Applegate and Kirk A. Goldman
        Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details
        Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry
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        Applegate, Lynda M., and Kirk A. Goldman. "RealNetworks, Inc.: Converging Technologies/Expanding Opportunities." Harvard Business School Case 399-025, October 1998. (Revised February 2000.)
        • 12 Feb 2025
        • Video

        Who owns it? The Ownership Project on how property rights shape business

        • November 1998 (Revised August 1999)
        • Case

        Mickey Maurer: IBJ Corp. and MyStar Communications

        By: Paul W. Marshall and Jeremy Dann
        Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details
        Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry
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        Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
        • October 2014 (Revised December 2016)
        • Case

        NBCUniversal

        By: Anita Elberse
        In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details
        Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry
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        Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
        • March 2018 (Revised April 2018)
        • Case

        Verizon 2018

        By: Rosabeth Moss Kanter and Jonathan Cohen
        In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader... View Details
        Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Telecommunications Industry; United States
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        Kanter, Rosabeth Moss, and Jonathan Cohen. "Verizon 2018." Harvard Business School Case 318-114, March 2018. (Revised April 2018.)
        • December 2016
        • Article

        Through the Mud or in the Boardroom: Examining Activist Types and Their Strategies in Targeting Firms for Social Change

        By: Charles Eesley, K. A. DeCelles and Michael Lenox
        We examine the variety of activist groups and their tactics in demanding firms’ social change. While extant work does not usually distinguish among activist types or their variety of tactics, we show that different activists (e.g., social movement organizations vs.... View Details
        Keywords: Negotiation Tactics; Investment Activism
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        Eesley, Charles, K. A. DeCelles, and Michael Lenox. "Through the Mud or in the Boardroom: Examining Activist Types and Their Strategies in Targeting Firms for Social Change." Strategic Management Journal 37, no. 12 (December 2016): 2425–2440.
        • August 1984 (Revised October 1994)
        • Case

        Suave

        By: Mark S. Albion
        Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details
        Keywords: Consumer Behavior; Product Marketing; Beauty and Cosmetics Industry
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        Albion, Mark S. "Suave." Harvard Business School Case 585-019, August 1984. (Revised October 1994.)
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