media - Publications - Faculty & Research

August 2015
Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins

Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details

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01 Jun 2021
News

The Lab-Leak Hypothesis

Ethan C. Rouen

Ethan Rouen is an associate professor of business administration in the Accounting and Management Unit at Harvard Business School, where he teaches the elective course Reimagining Capitalism. From 2020 to 2022, he served as the faculty co-chair of the View Details

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its... View Details

Keywords: Sean Silverthorne

19 Apr 2021
News

How the Pandemic Revealed the Power of Live Video

2022
Working Paper

Stories, Statistics and Memory

By: Thomas Graeber, Christopher Roth and Florian Zimmermann

For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances... View Details

Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking

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March 2023
Article

Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success

By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd

This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement... View Details

Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success

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June 2024
Teaching Note

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz

Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details

Keywords: Business Model; Business and Stakeholder Relations; Media; Product; Sports Industry

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04 Feb 2014
News

Facebook turns 10

28 Jul 2021
Video

Aroon Purie

Aroon Purie, Chairman and Editor-in-Chief of India Today, discusses the importance of producing valuable content that people are willing to pay for when moving to digital magazines rather than print and the role that social media plays in advertising. View Details

Jillian J. Jordan

Jillian Jordan is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches Negotiations in the MBA elective curriculum.

Professor Jordan’s research investigates moral... View Details

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a... View Details

Alison Wood Brooks

Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details

October 1998 (Revised February 2000)
Case

RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

By: Lynda M. Applegate and Kirk A. Goldman

Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details

Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry

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12 Feb 2025
Video

Who owns it? The Ownership Project on how property rights shape business

November 1998 (Revised August 1999)
Case

Mickey Maurer: IBJ Corp. and MyStar Communications

By: Paul W. Marshall and Jeremy Dann

Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details

Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry

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October 2014 (Revised December 2016)
Case

NBCUniversal

By: Anita Elberse

In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details

Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry

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March 2018 (Revised April 2018)
Case

Verizon 2018

By: Rosabeth Moss Kanter and Jonathan Cohen

In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader... View Details

Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Telecommunications Industry; United States

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December 2016
Article

Through the Mud or in the Boardroom: Examining Activist Types and Their Strategies in Targeting Firms for Social Change

By: Charles Eesley, K. A. DeCelles and Michael Lenox

We examine the variety of activist groups and their tactics in demanding firms’ social change. While extant work does not usually distinguish among activist types or their variety of tactics, we show that different activists (e.g., social movement organizations vs.... View Details

Keywords: Negotiation Tactics; Investment Activism

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August 1984 (Revised October 1994)
Case

Suave

By: Mark S. Albion

Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details

Keywords: Consumer Behavior; Product Marketing; Beauty and Cosmetics Industry

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