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  • February 2018 (Revised September 2018)
  • Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
Related
  • 24 Jul 2023
  • Research & Ideas

Part-Time Employees Want More Hours. Can Companies Tap This ‘Hidden’ Talent Pool?

workforce, since an ever-growing proportion of college and graduate school enrollees are women, he adds. This planning is even more necessary with the advent of Artificial Intelligence (AI), Fuller cautions. As computers automate more... View Details
Keywords: by Kara Baskin
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology

    Isamar Troncoso

    Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

    Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

    Keywords: e-commerce industry; high technology; retailing
    • 15 May 2024
    • Research & Ideas

    A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

    part of drivers: “Whether people utilize automated vehicles is not just a matter of how they view the technology in a vacuum, but it's how they view it in relation to themselves,” says De Freitas, who is also director of HBS’s Ethical View Details
    Keywords: by Rachel Layne; Transportation; Auto
    • 28 Mar 2024
    • News

    Rooms with a View

    Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details
    Keywords: April White; photos by Christina Gandolfo; Hospitality
    • 2024
    • Working Paper

    The Wade Test: Generative AI and CEO Communication

    By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
    Can generative artificial intelligence (Gen-AI) transform the role of the CEO? This study investigates whether Gen-AI can mimic a human CEO and whether employees display aversion to Gen-AI communication. We present a framework of Gen-AI aversion that distinguishes... View Details
    Keywords: Business or Company Management; AI and Machine Learning; Perception; Communication
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    • Article

    Use of Crowd Innovation to Develop an Artificial Intelligence-Based Solution for Radiation Therapy Targeting

    By: Raymond H. Mak, Michael G. Endres, Jin Hyun Paik, Rinat A. Sergeev, Hugo Aerts, Christopher L. Williams, Karim R. Lakhani and Eva C. Guinan
    Importance: Radiation therapy (RT) is a critical cancer treatment, but the existing radiation oncologist work force does not meet growing global demand. One key physician task in RT planning involves tumor segmentation for targeting, which requires substantial... View Details
    Keywords: Crowdsourcing; AI Algorithms; Health Care and Treatment; Collaborative Innovation and Invention; AI and Machine Learning
    Related
    • March 2022 (Revised April 2023)
    • Case

    Pittsburgh: A Successful City?

    By: Karen Mills, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck and Zeke Gillman
    Pittsburgh, PA, was once the crown jewel of American heavy industry. During the 19th and 20th centuries, the city was an undisputed leader in steel production, boasting some of the largest companies and wealthiest individuals in the world. Its abundance of... View Details
    Keywords: Economic And Social Disparities; Economic Development; Local Economic Development; Contextual Intelligence; Contextual Knowledge; Context; City Growth; City Innovation; City Leadership; Pittsburgh; Local Government; Local Stakeholders; Business And Community; Business And Community Relations; Community Engagement; Community Relations; Cross-sector Collaboration; Innovation; Innovation Economy; Innovation Clusters; Innovation Ecosystems; Shared Prosperity; Equality Of Opportunity; Equity; Inclusion; Business And Government; Business ＆ Government Relations; Business And Government Relations; Business And Society; Neighborhoods; Race And Ethnicity; Innovation ＆ Entrepreneurship; Diversity; Ethnicity; Race; Household; Income; Economic Growth; Economic Sectors; Economics; Local Range; Urban Development; Urban Scope; City; Cross-Cultural and Cross-Border Issues; Government and Politics; Government Administration; Growth and Development; History; Leadership; Goals and Objectives; Philanthropy and Charitable Giving; Society; Civil Society or Community; Culture; Human Needs; Public Opinion; Public Sector; Social Issues; Poverty; Equality and Inequality; Manufacturing Industry; Steel Industry; Education Industry; Medical Devices and Supplies Industry; Technology Industry; United States; Pittsburgh; Pennsylvania
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    • 09 Nov 2007
    • Working Paper Summaries

    Recognizing the New: A Multi-Agent Model of Analogy in Strategic Decision-Making

    Keywords: by Giovanni M. Gavetti & Massimo Warglien
    • February 2021 (Revised March 2022)
    • Case

    TikTok in 2020: Super App or Supernova?

    By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
    TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
    Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
    Related
    • 28 May 2024
    • In Practice

    Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

    deploy with experience that suits client needs. In this increasingly complex world, there is no shortage of client demands for digital transformation, emerging artificial intelligence (AI) applications, renewable energy, risk mitigation,... View Details
    Keywords: by Rachel Layne
    • Web

    Podcast - Business & Environment

    Rising In this sixth episode in our series on climate change and artificial intelligence (AI), Paul McDonald, Senior Director, Opower Product Strategy & Marketing at Oracle Energy and Water, discusses how OPower uses behavioral science... View Details
    • Research Summary

    Learning Organizations

    David A. Garvin is studying how companies pursue improvement and change through efforts to stimulate organizational learning. He has found the following activities to be common in learning organizations: intelligence gathering; experimentation; learning from... View Details

      Magie Cheng

      Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and... View Details
      • Web

      Organizational Behavior - Faculty & Research

      embedding artificial intelligence (AI) and advanced analytics to enhance their end-to-end clinical supply chain. In early 2025, GCS entered another phase of change. Ku remained focused on sustained transformation—even as engagement scores... View Details
      • 23 Jul 2001
      • Research & Ideas

      Sam Walton: Great From the Start

      entrepreneurs are, speaking generally, people of enormous, innate optimism… They believe that honest, intelligent effort will be greeted by appropriate reward. What they do not believe is that life is unfair. When they do everything... View Details
      Keywords: by Richard S. Tedlow; Retail
      • 01 Dec 2023
      • News

      Thinking Ahead

      As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
      Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
      • Web

      Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

      addressing inefficiencies that result in over $300 billion in lost value annually. Inspired by her personal experience navigating a high-risk pregnancy during her time at HBS, Somani is committed to developing TurnipCare into a comprehensive disease View Details
      • 06 Jun 2024
      • Research & Ideas

      How Younger Immigrants Gain an Edge in American Business

      to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Illustration created using images from AdobeStock/ Brad Pict and generated by Midjourney, an artificial intelligence tool View Details
      Keywords: by Rachel Layne