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  • 2020
  • Working Paper

Targeting for Long-Term Outcomes

By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
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  • 14 Feb 2018
  • HBS Seminar

Ruomeng Cui, Emory University

  • July 2022
  • Article

The Passionate Pygmalion Effect: Passionate Employees Attain Better Outcomes in Part Because of More Preferential Treatment by Others

By: Ke Wang, Erica R. Bailey and Jon M. Jachimowicz
Employees are increasingly exhorted to “pursue their passion” at work. Inherent in this call is the belief that passion will produce higher performance because it promotes intrapersonal processes that propel employees forward. Here, we suggest that the pervasiveness of... View Details
Keywords: Passion; Self-fufilling Prophecy; Lay Beliefs; Interpersonal Processes; Employees; Performance; Attitudes; Organizational Culture; Social Psychology
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  • 10 Dec 2021
  • Blog Post

African American Student Union Spotlight on the Midwest

The HBS African American Student Union (AASU) strives to be an extended family for its members from the moment they decide to attend HBS, through the transition to second year, and beyond graduation. Here we profile two AASU members from the Midwest U.S. about their... View Details
  • Web

Faculty & Advisors | MBA

alleviate human disease, including co-founding Raze Therapeutics, a next-generation metabolism company addressing fibrosis and cancer. Dr. Friedman trained clinically in pediatrics at Boston Children’s Hospital. He has authored multiple peer-reviewed publications in... View Details
  • Article

Megastudies Improve the Impact of Applied Behavioural Science

By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman and Angela L. Duckworth
Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time... View Details
Keywords: Policy Making; Behavioral Science; Behavior; Change; Decision Making; Policy
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  • 24 Oct 2013
  • Working Paper Summaries

When $3+$1 > $4: The Effect of Gift Salience on Employee Effort in an Online Labor Market

Keywords: by Duncan Gilchrist, Michael Luca & Deepak Malhotra
  • 2009
  • Article

Feeling the Heat: The Effects of Performance Pressure on Teams' Knowledge Use and Performance

By: Heidi K. Gardner
Why do some teams fail to use their members' knowledge effectively, even after having correctly identified each other's expertise? This paper identifies performance pressure as a critical barrier to effective knowledge utilization in teams. I theorize that performance... View Details
Keywords: Experience and Expertise; Knowledge Use and Leverage; Performance Effectiveness; Performance Expectations; Groups and Teams
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  • Web

Strategy - Doctoral

Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing. The program requires a minimum of 13 semester long doctoral... View Details
  • 13 Sep 2011
  • First Look

First Look: September 13

prosocial behavior associated with licensing. The results of a laboratory experiment and a large field experiment converge to support our account. Read the paper:... View Details
Keywords: Sean Silverthorne
  • February 2025
  • Article

Improving Customer Compatibility with Tradeoff Transparency

By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details
Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia
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  • 11 Jun 2007
  • Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 14 Sep 2021
  • HBS Seminar

Dashun Wang, Northwestern

  • 28 Feb 2018
  • HBS Seminar

Kartik Hosanagar, Wharton, University of Pennsylvania

  • Web

Marketing - Doctoral

field exam, and then another three years on dissertation research and writing. The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and... View Details
  • Research Summary

Overview

Pushing decision authority downward and increasing employee autonomy have become watchwords for the modern organization. Leaders of contemporary organizations view efforts to replace “command and control” systems with less-hierarchical approaches to organizing as... View Details
Keywords: Formalization; Teams; Decentralization; Hierarchy; Organizational Design; Organizational Structure; Self-managing Organizations; Future Of Work; Flat Organization
  • 05 Feb 2009
  • What Do You Think?

Why Can’t We Figure Out How to Select Leaders?

that these findings are important to the field of management is that all good leaders, among other things, teach as well as learn. It requires careful listening and responding, often to individual needs. I suspect that they apply the same... View Details
Keywords: by Jim Heskett
  • 27 Nov 2017
  • Blog Post

Joining a Start-up: 10 Lessons Along the Way

Apeksha Kothari is a second-year student who spent her summer at www.RareCarat.com, a start-up that guides consumers on where to buy their diamond engagement ring. She will be heading back post-graduation as their Chief Operating Officer. Here, she reflects on her... View Details
Keywords: Entrepreneurship; Consumer Products / Retail
  • 13 Feb 2024
  • Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

to draw more women to apply: Make it easier for candidates to know whether they are qualified. Instead of using vague language about the experience or skills candidates need in job postings, be more precise about expected qualifications.... View Details
Keywords: by Kara Baskin
  • 2019
  • Working Paper

The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets

By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from... View Details
Keywords: Wisdom Of Crowds; Demand Forecasting; Price Forecasting; Forecasting and Prediction; Social and Collaborative Networks; Size; Performance
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