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30 May 2000
Research & Ideas

Market Makers Bid for Success

horizontally. We also decided that while there are lots of companies with expertise in different verticals, our basic concept of using auctions to help buyers and sellers was exactly right and our pricing was right. While our executional... View Details

Keywords: by Staff; Web Services; Technology

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

compensating tangible benefits. (Recently they reinstalled a program in a market where all non-Every Day Low Pricing players offered them.) A lot of this uncertainty is due to a number of myths. In this paper we want to clarify the most... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products