Publications

13 Nov 2014
News

Turning Missions into Movements

06 Apr 2022
News

How to Use Correlation to Make Predictions

23 Oct 2017
News

Historian Nancy Koehn Looks To History For Leadership Lessons In Tough Times

27 Mar 2017
News

How Companies Can Benefit More From Their Corporate Giving

January 2025
Technical Note

Skills-First Talent Management: Hiring

By: Boris Groysberg, Tom Quinn, Robin Abrahams and Katherine Connolly Baden

The first in a series of notes on how organizations manage skills-first talent-management chains, covering recruiting: the process of creating a job description, publicizing the job and attracting applicants, and assessing candidates. Other notes in this series include... View Details

Keywords: Talent and Talent Management; Recruitment; Selection and Staffing; Jobs and Positions

October 14, 2022
Article

The Challenges of Transforming Twitter

By: Andy Wu and Goran Calic

Elon Musk may be an idiosyncratic leader, but if he buys Twitter he’ll face a familiar business challenge: how to transform a legacy tech company. Faced with this challenge, leaders should follow five principles: 1) prioritize an objective, 2) communicate the strategy,... View Details

Keywords: Transformation; Corporate Strategy; Change Management; Leading Change; Technology Industry

September 2007 (Revised March 2009)
Exercise

Pitch Yourself!

By: Thomas J. Steenburgh and Michael I. Norton

Helps students develop an elevator pitch for their most important asset—themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine... View Details

Keywords: Spoken Communication; Selection and Staffing; Job Interviews; Marketing; Personal Development and Career

14 Dec 2010
News

Five Doctoral Students Win Research Awards

27 Apr 2020
News

The pandemic is liberating firms to experiment with radical new ideas

19 Jul 2017
News

Is Gwyneth Paltrow’s pseudoscience winning?

Clubs

Israel Business Club

March 2024
Case

From “BIG” Ideas to Sustainable Impact at ICL Group (A)

By: Linda A. Hill and Lydia Begag

In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details

10 Dec 2018
HBS Seminar

Julianna Pillemer, Wharton, University of Pennsylvania

August 2016 (Revised June 2017)
Case

Oversight Systems

By: Frank V. Cespedes and Amram Migdal

The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included... View Details

Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America; United States; Atlanta; Georgia (state, US)

2008
Chapter

I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton

When people behave in ways that might appear selfish, prejudiced or perverted, they engage in a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he's more qualified”; “I promoted Ashley because she does a... View Details

Keywords: Decision Choices and Conditions; Ethics; Behavior; Strategy

July 2015
Article

The Moral Virtue of Authenticity: How Inauthenticity Produces Feelings of Immorality and Impurity

By: F. Gino, Maryam Kouchaki and Adam D. Galinsky

The current research demonstrates that authenticity is directly linked to morality. Across five experiments, we found that experiencing inauthenticity consistently led participants to feel more immoral and impure. This inauthenticity→feeling immoral link produced an... View Details

Keywords: Moral Sensibility; Emotions

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November 1999
Case

Long-Term Capital Management, L.P. (C)

By: Andre F. Perold

Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details

Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Markets; Motivation and Incentives; Financial Services Industry