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Publications

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  • All HBS Web  (666)
    • People  (4)
    • News  (161)
    • Research  (378)
    • Events  (4)
    • Multimedia  (9)
  • Faculty Publications  (338)

Show Results For

  • All HBS Web  (666)
    • People  (4)
    • News  (161)
    • Research  (378)
    • Events  (4)
    • Multimedia  (9)
  • Faculty Publications  (338)
← Page 28 of 666 Results →
  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
  • 23 Aug 2019
  • Blog Post

A Summer of Peaks and Swells: Interning at Patagonia

closely to a UX researcher or designer. Days are a mix of talking with customers, analyzing research, and rethinking how Patagonia customers experience the brand. I partner closely with creative, marketing, and e-commerce teams to help... View Details
Keywords: Technology; Consumer Products / Retail
  • March 2020 (Revised April 2020)
  • Case

CarTrade

By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details
Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai
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Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
  • 17 Apr 2025
  • Blog Post

From Tech to Coaching: Empowering Women and Minority Leaders with Yue Zhao (MBA 2013)

something with lasting impact—something that could truly make a difference in people’s lives. HBS became the perfect launch pad. I dove headfirst into entrepreneurship, co-founding FirstCrush, a wine e-commerce startup that aimed to be... View Details
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

search, the 11th objective search result might be more relevant than any of the sponsored search results displayed on the right; yet it will be displayed on the second search page only—well beyond the reach of most users. Most e-commerce... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

allowed to have a color television joint venture in China," he said. Hiroshi Mikitani, CEO of Japanese e-commerce Web site Rakuten, said companies should do their research, but not be afraid to challenge the conventional wisdom.... View Details
Keywords: by Julie Jette
  • 01 Dec 2000
  • News

Everything Old Is New Again: The History of Technological Frontiers

Amazon.com (zealously seeking government-issued patents for e-commerce innovations) and the trio of Netscape, Oracle, and Sun (bolstering the Justice Department's case against Microsoft). Historically, Spar observed, breakthrough... View Details
Keywords: Laura Singleton; Microsoft; News, Library, Internet, and Other Services; Information; Broadcasting (except Internet); Information
  • 01 Apr 2000
  • News

Q & A: A Conversation with IRS Chief Charles Rossotti

private-sector employees? There are differences in compensation and entrepreneurship, although the employees who work on our Web site are just as creative and excited about their work as folks at any e-commerce business! Overall, there... View Details
Keywords: Garry Emmons
  • 04 Jun 2001
  • Research & Ideas

Why dot.coms Will Rise Again

McFarlan's high-spirited session, called "Global Internet and E-Commerce Strategies in the 21st Century," stressed the creative approaches four companies—Li & Fung, Cisco Systems, Charles Schwab & Co. Inc., and Merrill... View Details
Keywords: by Martha Lagace
  • 01 Dec 2013
  • News

14 for '14

consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade
  • 16 Nov 2021
  • Blog Post

How HBS Supported My Career Transitions During and After Graduation

would entail. I also learned about E-Commerce with Professor Israeli and about Managing Tech Ventures with Professor Bussgang. I sharpened my Negotiating skills with Professor Wasynczuk and dove into Clayton Christensen’s theories on... View Details
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

Case 818-079 Chewy.com (A) In late 2013, Ryan Cohen, cofounder and CEO of online pet products retailer Chewy.com, faces a “bet the company decision”—whether to stay with a third-party logistics provider (3PL) for all of its e-commerce... View Details
Keywords: Dina Gerdeman
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

frenemies limited to the Apple-Amazon example. The same pattern may emerge when competing platforms with asymmetric profit strategies. For example, Amazon recently listed its Chinese e-commerce site as a virtual store on the massive... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • October 2018 (Revised July 2019)
  • Case

BulkWhiz: Negotiating as a Startup Founder in the UAE

By: Katherine Coffman, Christine Exley and Alpana Thapar
This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success,... View Details
Keywords: Entrepreneurial Management; Start-ups; Startup; Female Entrepreneur; Technology; Decision-making; Negotiations; Co-founders; Fundraising; Entrepreneurship; Business Startups; Management; Internet and the Web; Growth and Development Strategy; Decision Making; Negotiation; Expansion; E-commerce; Middle East; United Arab Emirates
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Coffman, Katherine, Christine Exley, and Alpana Thapar. "BulkWhiz: Negotiating as a Startup Founder in the UAE." Harvard Business School Case 919-004, October 2018. (Revised July 2019.)
  • 03 Jun 2020
  • Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

body coaches on training, nutrition, and cognitive health. Meanwhile, the team is also focused on product development in the consumer goods space and growing their e-commerce business. In addition, the company has a mobile app and has... View Details
Keywords: Consumer Products / Retail
  • 01 Apr 2001
  • News

Beyond Accommodation

operation when Gibbons arrived. He has since led the agency through unprecedented growth to $296 million in sales in FY2000. “I push the organization in a lot of ways it hasn’t been pushed before,” says Gibbons, who also led the effort to launch NIB’s View Details
Keywords: Margie Kelley; AT&T; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • July 2019 (Revised November 2019)
  • Case

Osaro: Picking the Best Path

By: William R. Kerr, James Palano and Bastiane Huang
The founder of Osaro saw the potential of deep reinforcement learning to allow robots to be applied to new applications. Osaro targeted warehousing, already a dynamic industry for robotics and automation, for its initial product—a system which would allow robotic arms... View Details
Keywords: Artificial Intelligence; Machine Learning; Robotics; Robots; Ecommerce; Fulfillment; Warehousing; AI; Startup; Technology Commercialization; Business Startups; Entrepreneurship; Logistics; Order Taking and Fulfillment; Information Technology; Commercialization; Learning; Complexity; Competition; E-commerce
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Kerr, William R., James Palano, and Bastiane Huang. "Osaro: Picking the Best Path." Harvard Business School Case 820-012, July 2019. (Revised November 2019.)
  • 18 Jun 2001
  • Research & Ideas

Caught in the Cogs: When Manufacturing and IT Meet

service their entire IT operation in a proprietary environment in a single remote location. Freed from the burdens of day-to-day IT management," he said, "companies can devote more of their time to the strategic thinking that will enable them to improve their... View Details
Keywords: by Jim Aisner
  • 18 Sep 2000
  • Research & Ideas

Big Deals: Financing Large-Scale Investments

latest e-commerce enterprise. And in a new MBA elective course he has developed, Large-Scale Investment, Esty examines how private firms structure, value, and finance large, first-of-a-kind (or greenfield) projects. "Although the... View Details
Keywords: by Julia Hanna
  • 01 Mar 2023
  • News

Action Plan: Casting Call

market over the years. While the company continues to make envelopes and printed products, it also produces packaging for pharmacies and other e-commerce mailing needs. With 9 manufacturing facilities and more than 20 sales offices in the... View Details
Keywords: Julia Hanna; hobbies; balance; meaning; longevity; aging; Paper Manufacturing; Manufacturing
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