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Show Results For
- All HBS Web
(666)
- People (4)
- News (161)
- Research (378)
- Events (4)
- Multimedia (9)
- Faculty Publications (338)
- March 2022
- Article
Learning to Rank an Assortment of Products
By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
Ferreira, Kris, Sunanda Parthasarathy, and Shreyas Sekar. "Learning to Rank an Assortment of Products." Management Science 68, no. 3 (March 2022): 1828–1848.
- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
startups taking advantage of this new opportunity, with the traditional giants - American Express, IBM, and Microsoft, for instance - also getting into the act. Brodia, an e-commerce company dedicated to simplifying online shopping for... View Details
Keywords: Judith A. Ross
- 18 Jun 2001
- Research & Ideas
Caught in the Cogs: When Manufacturing and IT Meet
service their entire IT operation in a proprietary environment in a single remote location. Freed from the burdens of day-to-day IT management," he said, "companies can devote more of their time to the strategic thinking that will enable them to improve their... View Details
Keywords: by Jim Aisner
- 18 Sep 2000
- Research & Ideas
Big Deals: Financing Large-Scale Investments
latest e-commerce enterprise. And in a new MBA elective course he has developed, Large-Scale Investment, Esty examines how private firms structure, value, and finance large, first-of-a-kind (or greenfield) projects. "Although the... View Details
Keywords: by Julia Hanna
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)
- 25 Jul 2013
- News
An Engine of Education Innovation
fellow collectors of rare records and books with sellers. His solution, the early e-commerce site Exchange.com, was sold to Amazon.com for a reported $200 million in 1999. The second time Leschly sat down to assess his future, he again... View Details
- 27 Oct 2011
- Research & Ideas
Horrible Boss Workarounds
didn't use computers himself and didn't see the value in the strategy. So a group of self-starters went ahead and designed a small, low-risk e-commerce pilot anyway. It tested well, the CEO was at last impressed, and the project moved... View Details
Keywords: by Carmen Nobel
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
properties (Hasbro), contributed to taking an early e-commerce company in the educational toy space through an IPO and strategic exit (SmarterKids.com), and helped develop TV shows and product lines for major networks like PBS, Disney,... View Details
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- 01 Mar 2006
- News
Fast Lane to Country Lane
software start-up straight out of Yale. She was running the company by the time she left for HBS in 1992. After HBS, she helped launch Open Market, an Internet start-up that made e-commerce software, where she handled both marketing and... View Details
- 01 Oct 2001
- News
Barbara Bry: Business is Blooming
Despite recent e-commerce volatility, Proflowers has experienced phenomenal growth, including a new partnership with Amazon.com and expansion into Japan. Proflowers is only the latest in a variety of endeavors that Bry has been involved... View Details
- 16 Nov 2021
- Blog Post
Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)
social e-commerce operated there in lower income areas. During that trip, he identified an opportunity to bring a similar model to Latin America and the entrepreneurship seed was planted yet again. It was time to leave the “dream job” and... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into View Details
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
- 19 Jan 2011
- First Look
First Look: Jan. 18
proponent of evolutionary change, he is considering a radical move: create a senior management position responsible for e-commerce to coordinate web-based offerings and outreach across the Society's various departments, transition NGS... View Details
Keywords: Sean Silverthorne
- 28 Jul 2016
- Blog Post
Why I’m Not Changing Careers after Business School
incredible classmates from across the globe who share their perspectives on a daily basis, but I have also packed my bags more than a few times to see the world for myself. Most notably, I spent the summer between RC and EC year working for an View Details
- Web
Managing International Trade and Investment - Course Catalog
interdependence of technology and digital markets. We will look at how firms confront markets and politics in technological innovation and competition (data access and management, financial technology, semiconductors), in frontier markets (platform View Details
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
search, the 11th objective search result might be more relevant than any of the sponsored search results displayed on the right; yet it will be displayed on the second search page only—well beyond the reach of most users. Most e-commerce... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
allowed to have a color television joint venture in China," he said. Hiroshi Mikitani, CEO of Japanese e-commerce Web site Rakuten, said companies should do their research, but not be afraid to challenge the conventional wisdom.... View Details
Keywords: by Julie Jette
- 01 Dec 2000
- News
Everything Old Is New Again: The History of Technological Frontiers
Amazon.com (zealously seeking government-issued patents for e-commerce innovations) and the trio of Netscape, Oracle, and Sun (bolstering the Justice Department's case against Microsoft). Historically, Spar observed, breakthrough... View Details