creativity - Publications - Faculty & Research

February 2006 (Revised February 2007)
Case

Barry Riceman at NetD (A)

Brandon Fogg must solve two seemingly unrelated problems in his management of creative R&D professionals. First, despite having hired brilliant research professionals, his firm is having problems commercializing their ideas. Second, his most brilliant engineer has... View Details

Keywords: Intellectual Property; Knowledge Management; Contracts; Research and Development; Creativity; Commercialization

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February 2004
Article

Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support

By: Teresa M. Amabile, Elizabeth A. Schatzel, Giovanni B. Moneta and Steven J. Kramer

This exploratory study investigated leader behaviors related to perceived leader support, encompassing both instrumental and socioemotional support. The study first established that leader support, proposed to be a key feature of the work environment for creativity,... View Details

Keywords: Creativity; Leadership; Behavior; Working Conditions; Perception; Performance

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2018
Book

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

By: Amy C. Edmondson

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation,... View Details

Keywords: Psychological Safety; Knowledge Economy; Teaming; Management; Organizational Culture; Innovation and Management; Learning

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05 Apr 2016
News

The Leadership Quality that Truly Separates Disney's Bob Iger From his Peers

25 May 2021
Blog Post

The Surprising Power of Nostalgia at Work

creative and inspired. I’ve been conducting research on the psychology of nostalgia for almost 20 years. Based on what I’ve learned, I believe managers can use the power of nostalgia to help their organizations thrive. Nostalgia Is a... View Details

Keywords: All Industries

13 Apr 2015
News

‘Mad Men’ at work: Who is more creative, Megan or Stan?

January 2003 (Revised October 2003)
Case

Satera Team at Imatron Systems, Inc. (A), The

By: Teresa M. Amabile and Elizabeth Schatzel

Escalating conflict has erupted within the Satera product development team, resulting from the conflicting cognitive styles of the two senior mechanical engineers. The conflict has taken a toll on both project progress and team morale, endangering one of the most... View Details

Keywords: Decision Making; Entrepreneurship; Human Resources; Management; Business or Company Management; Groups and Teams; Medical Devices and Supplies Industry

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April 2007
Case

The Boeing Company: Moonshine Shop

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell

Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details

Keywords: History; Business Model; Saving; Programs; Creativity; Corporate Entrepreneurship; Research and Development; Collaborative Innovation and Invention; Business Processes; Aerospace Industry

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2014
Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta

This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details

Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding

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27 Aug 2013
News

Slowing the work treadmill

13 Jun 2013
News

The Crucial Edge That Makes A Board Exceptional

30 Apr 2021
News

With Its Pet Fashion Show, Petco Is Testing Facebook Live for Video Commerce

04 Sep 2013
News

Why businesses should let employees work less, think more

20 Jun 2017
Working Paper Summaries

Conversational Peers and Idea Generation: Evidence from a Field Experiment

Keywords: by Sharique Hasan and Rembrand Koning

08 May 2011
News

Bribing the kids

15 Jun 2016
Working Paper Summaries

Slack Time and Innovation

Keywords: by Ajay Agrawal, Christian Catalini, Avi Goldfarb, and Hong Luo

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (B), Video

Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details

Keywords: Advertising; Consumer Products Industry

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