consumer choice - Publications - Faculty & Research

14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

people are chronically disappointed and frustrated by their experiences as consumers and employees. We no longer trust large organizations to serve our needs. On every level, we are experiencing a divisive "us vs. them"... View Details

Keywords: by Martha Lagace

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details

Keywords: by Sara Grant; Consumer Products; Consumer Products; Consumer Products

02 Oct 2007
First Look

First Look: October 2, 2007

Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details

Keywords: Martha Lagace

12 Oct 1999
Research & Ideas

Rapid Response: Inside the Retailing Revolution

Once upon a time, suppliers held all the cards. Henry Ford's dictum that consumers could have any color car they wanted as long as it was black proved wrong in the extreme, but for years manufacturers in this country kept their hands... View Details

Keywords: by James E. Aisner; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

01 Mar 2009
News

Damon Silvers

they shouldn’t unionize. The employer’s legal right to coercively interfere with employees’ choices is at work in a way that’s completely inappropriate. The election process itself allows for long delays in litigation and uncertainty. I... View Details

Keywords: Roger Thompson; Administration of Economic Programs; Government; Transportation Equipment Manufacturing; Manufacturing; Transportation

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these... View Details

Keywords: Retail

04 Sep 2019
Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details

Keywords: by Dina Gerdeman

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details

Keywords: by Kim Girard; Advertising; Publishing

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

advising on everything from the type of auction to run to where to set reserve prices. “Tech firms have also hired economists to solve challenges relating to the choice of outcome of advertising, such as pay-per-click versus... View Details

Keywords: by Roberta Holland; Technology; Education

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

music that consumers encounter? Those questions were debated at the "Digital Music: Recreating the Industry" panel on March 30 the at the Digital Initiative Summit at Harvard Business School. "It's interesting to think about the source of... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

Student-Faculty-Profile

Michelle Shell & Ryan Buell

best decisions and undermine our service experiences in the process. Behavioral science and economics has identified choice architecture as one path for helping consumers make better decisions in these... View Details

Article

De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal Redistribution

By: Benjamin B Lockwood and Matthew Weinzierl

The prominent but unproven intuition that preference heterogeneity reduces redistribution in a standard optimal tax model is shown to hold under the plausible condition that the distribution of preferences for consumption relative to leisure rises, in terms of... View Details

Keywords: Motivation and Incentives; Income; Decision Choices and Conditions; Consumer Behavior; Taxation; Microeconomics; Macroeconomics

Citation

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Fast Answer

Managing Global Operations

> Editor's choice to begin a search. The CEIC's current country economy snapshot is also a good starting point. Also includes company, and industry information from sources for emerging markets in Africa, Asia,... View Details

14 Dec 2020
Research & Ideas

What Does December's Drug-Approval Dash Mean for COVID-19 Vaccines?

But consumers can make that choice more thoughtfully understanding the risk and benefit. Number two, keep in mind that other drugs approved around this time likely got less mindshare from the FDA—the cancer... View Details

Keywords: by Danielle Kost; Pharmaceutical; Health

Web

Online Creating Brand Value Course | HBS Online

resonate with consumers and give your company a competitive edge. 6 weeks 3-8 hours per week 5 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What you earn . Overview Syllabus... View Details

Web

Career Journey | MBA

Coaches 150 Career Programs 882 Hiring Organizations Career Statistics More Career Statistics Summer experiences and post-HBS career paths are top of mind for many of our students, and understanding the career choices of recent HBS... View Details

17 Apr 2017
HBS Case

This Turkish Debt Collector Is Customer-friendly

of both their consumers and regulators. “Usually, with debt collection, the object is to dial for dollars—collect as much as you can in the first phone call, and then outsource the work to the legal system,” says Campbell, whose research... View Details

Keywords: by Michael Blanding; Financial Services

08 Dec 2015
First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details

Keywords: Sean Silverthorne

01 Sep 2004
News

A Market-Based Prescription

they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and payment codes. These codes... View Details

Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

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