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May 2020
Teaching Note

Talismark

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS Case No. 211-097. Talismark negotiated waste hauling contracts for small and medium size companies. Its owners, Charles Muszynski and Marshall Staiman, were able to grow the business by more than 30% per year since it was founded, but believed... View Details

Keywords: Small Business; Small Business Administration; Infrastructure; Restructuring; Business Processes; Information Management; Sales; Organizational Change and Adaptation; Wastes and Waste Processing

May 2020
Teaching Note

Bayer Crop Science

By: David E. Bell, Michael Norris and Mel Martin

Teaching Note for HBS Case No. 520-055. View Details

Keywords: Plant-Based Agribusiness; Research and Development; Mergers and Acquisitions; Consolidation; Innovation and Invention; Strategy; Agriculture and Agribusiness Industry; Technology Industry; United States; Germany

May 2020
Teaching Note

Danone: Changing the Food System

By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia

Teaching Note for HBS No. 520-053.
This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details

Keywords: Food; Goods and Commodities; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Strategy; Corporate Strategy; Environmental Management; Environmental Sustainability; Climate Change; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; France; Paris

May 2020
Teaching Note

TAV Airports Holding (A) and (B)

By: Juan Alcácer

Teaching Note for HBS Case Nos. 715-449 and 715-470. View Details

May 2020
Teaching Note

Shiseido: Reinvesting in Brand

Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details

Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia

May 2020 (Revised January 2022)
Teaching Note

Marriott International: The Next 90 Years

By: Chiara Farronato

Teaching Note for HBS No. Case 618-017. View Details

May 2020
Teaching Note

Baskits Inc.

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS Case No. 217-001. Robin Kovitz (MBA 2007) acquired Baskits, a Canadian gift basket company, in October of 2014. The business was highly seasonal with two-thirds of its sales occurring in November and December. Baskits dealt with its seasonality... View Details

Keywords: Operations; Performance Improvement; Canada

May 2020
Teaching Note

Big Boom Beverages: Fight or Flight? (Brief Case)

By: Stephen A. Greyser and William Ellet

Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America

May 2020
Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details

Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Food and Beverage Industry; United States

May 2020
Teaching Note

Edward Jones: Implementing the Solutions Approach

By: David J. Collis

Teaching Note for HBS Case No. 719-411.Updates the classic Edward Jones strategy case as the firm shifts to a new "Solutions" business model from its previous "product" model in response to changes in the brokerage industry, technology and demographics, and its own... View Details

Keywords: Management; Strategy; Value; Business Model; Financial Services Industry; North and Central America

May 2020
Teaching Plan

SK Group: Social Progress Credits

By: George Serafeim, Ethan Rouen and David Freiberg

Teaching Plan for HBS Case No. 120-071. View Details

April 2020
Teaching Note

Oaktree: Pierre Foods Investment

By: Victoria Ivashina, Michael Harmon and Terrence Shu

Teaching Note for HBS No. 219-018. This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain... View Details

Keywords: Distress Investing; Investment; Debt Securities; Strategy; Restructuring

April 2020
Teaching Note

Executive Compensation at Talent Partners

By: Richard S. Ruback, Royce G. Yudkoff and Ahron Rosenfeld

Teaching Note for HBS Case No. 211-073. Talent Partners, a payroll service firm focused on actors in commercials, hired Paul Muratore to be its CEO in 2002. His compensation package included a fixed salary and a bundle of Stock Appreciation Rights (SAR) that would... View Details

Keywords: Executive Compensation; Stock Options; Compensation and Benefits

April 2020
Teaching Plan

Malcolm Turner at Vanderbilt

By: David G. Fubini, Amy Klopfenstein and James Barnett

This teaching plan serves as a supplement to the case “Malcolm Turner at Vanderbilt,” HBS 420-024. The case examines the early decisions of Vanderbilt University’s new athletic director, Malcolm Turner. A newcomer to college athletics, Turner made a series of... View Details

Keywords: Organizations; Organizational Change and Adaptation; Organizational Culture; Sports; Planning; Strategic Planning; Education; Higher Education; Leadership; Leadership Style; Leading Change; Education Industry; Sports Industry; Tennessee

February 2020
Teaching Plan

Health Leads: Reaching for Impact

By: V. Kasturi Rangan, Sarah Appleby and Julia Kelley

This teaching plan is designed to be used in conjunction with the case "Health Leads: Reaching for Impact (A)," HBS No. 517-022, and its related products, "Health Leads: Reaching for Impact (B)," HBS No. 517-023, and "Health Leads: Reaching for Impact (Abridged)," HBS... View Details

January 2020
Teaching Note

GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (A) and (B)

By: Shai Benjamin Bernstein

This teaching note is meant to accompany “GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (A),” HBS No. 820-041, and “GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (B),” HBS No. 820-074. The cases follow Nitin Thakor, President... View Details

Keywords: Health Care and Treatment; Acquisition; Decision Making; Health Industry

January 2020
Case

Khan Academy 2018 (Abridged)

By: William A. Sahlman and Nicole Tempest Keller

Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details

Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Education; Entrepreneurship; Strategy; Teaching; Education Industry

January 2020
Teaching Note

PROOF: Pro Rata Opportunity Fund

By: Josh Lerner, Shai Bernstein and Terrence Shu

This is a teaching note meant to accompany "PROOF: Pro Rata Opportunity Fund," HBS Case No. 820-030. View Details

Keywords: Finance; Venture Capital; Fund Management; Fund Raising; Investing; Investment Banking; Limited Partners

2020
Book

Teaching by Heart: One Professor's Journey to Inspire

By: Thomas J. DeLong

The best teachers are leaders, and the best leaders are teachers. Teaching by Heart summarizes the author's key insights gained from more than 40 years of teaching and managing. It illustrates how teachers can both lift people up and let them down. It proposes... View Details

Keywords: Teaching; Leadership; Attitudes; Management; Business Education

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