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      • Faculty Publications  (591)

      by Robert SimonsRemove by Robert Simons →

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      • May 1990
      • Background Note

      Conjoint Analysis: A Manager's Guide

      By: Robert J. Dolan
      Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application. View Details
      Keywords: Marketing; Mathematical Methods; Forecasting and Prediction
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      Dolan, Robert J. "Conjoint Analysis: A Manager's Guide." Harvard Business School Background Note 590-059, May 1990.
      • March 1990 (Revised October 1999)
      • Case

      Turner Construction Company: Project Management Control Systems

      By: Robert L. Simons and Hilary Weston
      After providing a brief overview of Turner Construction Co.'s structure and project work, the case gives a detailed description of its project management control system, the IOR system. In addition to explaining the mechanics of the IOR system, the case identifies the... View Details
      Keywords: Mission and Purpose; Cost Management; Performance Evaluation; Risk Management; Strategic Planning; Planning; Management Systems; Management Teams; Construction Industry
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      Simons, Robert L., and Hilary Weston. "Turner Construction Company: Project Management Control Systems." Harvard Business School Case 190-128, March 1990. (Revised October 1999.)
      • March 1990 (Revised April 1990)
      • Supplement

      IBM Corp.: ""Make It Your Business"" (B)

      By: Robert L. Simons
      Reveals the system changes that IBM adopted. Designed as an in-class handout after discussion of the (A) case. View Details
      Keywords: System; Change; Computer Industry
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      Simons, Robert L. IBM Corp.: ""Make It Your Business"" (B). Harvard Business School Supplement 190-138, March 1990. (Revised April 1990.)
      • March 1990 (Revised June 1991)
      • Case

      IBM Corp.: ""Make It Your Business"" (A)

      By: Robert L. Simons
      In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details
      Keywords: Commercialization; Competitive Advantage; Business Strategy; Goals and Objectives; Strategic Planning; Motivation and Incentives; Sales; Volatility; System; Information Technology Industry
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      Simons, Robert L. IBM Corp.: ""Make It Your Business"" (A). Harvard Business School Case 190-137, March 1990. (Revised June 1991.)
      • March 1990 (Revised November 1999)
      • Case

      MCI Communications: Planning for the 1990s

      By: Robert L. Simons and Hilary Weston
      Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details
      Keywords: Globalization; Growth and Development; Planning; Strategic Planning; Growth Management; Business or Company Management; Competition; Alignment; Communications Industry
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      Simons, Robert L., and Hilary Weston. "MCI Communications: Planning for the 1990s." Harvard Business School Case 190-136, March 1990. (Revised November 1999.)
      • March 1990 (Revised October 1999)
      • Case

      Mary Kay Cosmetics: Sales Force Incentives (A)

      By: Robert L. Simons and Hilary Weston
      Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
      Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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      Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
      • March 1990 (Revised March 1992)
      • Supplement

      Mary Kay Cosmetics: Sales Force Incentives (B)

      By: Robert L. Simons
      Details the changes made to the VIP automobile plan. View Details
      Keywords: Motivation and Incentives; Salesforce Management; Beauty and Cosmetics Industry
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      Simons, Robert L. "Mary Kay Cosmetics: Sales Force Incentives (B)." Harvard Business School Supplement 190-122, March 1990. (Revised March 1992.)
      • February 1990 (Revised April 1991)
      • Case

      Central Maine Power Co.: Goals and Objectives Program (A)

      By: Robert L. Simons
      Keywords: Mission and Purpose; Utilities Industry; Maine
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      Simons, Robert L. "Central Maine Power Co.: Goals and Objectives Program (A)." Harvard Business School Case 190-065, February 1990. (Revised April 1991.)
      • February 1990 (Revised April 1991)
      • Supplement

      Central Maine Power Co.: Goals and Objectives Program (B)

      By: Robert L. Simons
      Keywords: Goals and Objectives; Programs; Utilities Industry; Maine
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      Simons, Robert L. "Central Maine Power Co.: Goals and Objectives Program (B)." Harvard Business School Supplement 190-105, February 1990. (Revised April 1991.)
      • January 1990 (Revised March 1991)
      • Case

      American Red Cross Blood Services: Northeast Region

      By: Robert L. Simons
      Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
      Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America
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      Simons, Robert L. "American Red Cross Blood Services: Northeast Region." Harvard Business School Case 190-078, January 1990. (Revised March 1991.)
      • November 1989 (Revised November 1999)
      • Case

      Automatic Data Processing: The EFS Decision

      By: Robert L. Simons and Hilary Weston
      Illustrates how ADP's top management uses formal planning and control systems to establish strategic boundaries for its business units. Top management has developed a detailed list of strategic criteria that ADP managers use to evaluate products and business units, as... View Details
      Keywords: Business Units; Strategic Planning; Management Systems; Accounting; Acquisition
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      Simons, Robert L., and Hilary Weston. "Automatic Data Processing: The EFS Decision." Harvard Business School Case 190-059, November 1989. (Revised November 1999.)
      • November 1989 (Revised April 2018)
      • Case

      Automation Consulting Services

      By: Robert Simons and Hilary Weston
      Illustrates the management control challenges that are associated with rapid growth and geographic expansion. Situated at an offsite Executive Committee Retreat. The three founding partners of a specialized consulting firm are grappling with several difficult questions... View Details
      Keywords: Geographic Location; Governance Controls; Policy; Growth and Development Strategy; Management Teams; Expansion; Consulting Industry
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      Simons, Robert, and Hilary Weston. "Automation Consulting Services." Harvard Business School Case 190-053, November 1989. (Revised April 2018.)
      • November 1989 (Revised June 1991)
      • Background Note

      Facts and Figures on Defense Procurement: The Department of Defense and Defense Procurement, An Overview

      By: Robert L. Simons
      Provides statistics and other factual information on the Department of Defense procurement process, DOD expenditures, market share segmentation, the variety of contract types, and the role of the Defense Contract Audit Agency. View Details
      Keywords: National Security
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      Simons, Robert L. "Facts and Figures on Defense Procurement: The Department of Defense and Defense Procurement, An Overview." Harvard Business School Background Note 190-060, November 1989. (Revised June 1991.)
      • October 1989 (Revised February 1992)
      • Teaching Note

      General Electric: Compliance Systems, Teaching Note

      By: Robert L. Simons
      Teaching Note for (1-189-081). View Details
      Keywords: System; Governance Compliance
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      Simons, Robert L. "General Electric: Compliance Systems, Teaching Note." Harvard Business School Teaching Note 190-051, October 1989. (Revised February 1992.)
      • October 1989 (Revised June 1991)
      • Teaching Note

      General Electric: Valley Forge (A)--(H), Teaching Note

      By: Robert L. Simons
      Teaching Note for (1-189-009--013), (1-189-015), and (1-189-016). View Details
      Keywords: Consumer Products Industry; Manufacturing Industry; Pennsylvania
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      Simons, Robert L. "General Electric: Valley Forge (A)--(H), Teaching Note." Harvard Business School Teaching Note 190-050, October 1989. (Revised June 1991.)
      • July 1989 (Revised August 1993)
      • Supplement

      Kanthal (B)

      By: Robert S. Kaplan
      Describes actions taken by senior management of Kanthal after seeing the results of the newly installed account management system. Designed as a class handout. A rewritten version of an earlier case by the same author. View Details
      Keywords: Accounting; Management Systems; Management Teams
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      Kaplan, Robert S. "Kanthal (B)." Harvard Business School Supplement 190-003, July 1989. (Revised August 1993.)
      • January 1989 (Revised June 1993)
      • Case

      General Electric: Compliance Systems

      By: Robert L. Simons
      After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are... View Details
      Keywords: Policy; Contracts; Business or Company Management; Communication; Business History; Behavior; Boundaries; Management Style; Cost Management; Electronics Industry
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      Simons, Robert L. "General Electric: Compliance Systems." Harvard Business School Case 189-081, January 1989. (Revised June 1993.)
      • January 1989 (Revised April 1991)
      • Case

      General Electric: Valley Forge (A)

      By: Robert L. Simons
      A series of eight vignette cases designed to be taught in one classroom session. This case describes a potential problem in the way that General Electric has billed the government under a large defense contract. Designed to allow students to discuss what actions top... View Details
      Keywords: Government Administration; Contracts; Policy; Accounting; Management Teams; Business and Government Relations; Industrial Products Industry
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      Simons, Robert L. "General Electric: Valley Forge (A)." Harvard Business School Case 189-009, January 1989. (Revised April 1991.)
      • January 1989 (Revised February 1991)
      • Supplement

      General Electric: Valley Forge (B)

      By: Robert L. Simons
      Supplements General Electric: Valley Forge (A). View Details
      Keywords: Manufacturing Industry; Pennsylvania
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      Simons, Robert L. "General Electric: Valley Forge (B)." Harvard Business School Supplement 189-010, January 1989. (Revised February 1991.)
      • January 1989 (Revised March 2009)
      • Supplement

      General Electric: Valley Forge (C)

      By: Robert L. Simons
      Supplements General Electric: Valley Forge (A). View Details
      Keywords: Business Conglomerates; Pennsylvania
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      Simons, Robert L. "General Electric: Valley Forge (C)." Harvard Business School Supplement 189-011, January 1989. (Revised March 2009.)
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