Publications
Publications
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- All HBS Web
(1,347)
- Faculty Publications (649)
- 1988
- Book
Multinational Marketing Management: Cases and Readings
By: Robert D. Buzzell and John A. Quelch
- May 1987
- Background Note
Note on Organizing and Controlling Multinational Operations
By: John A. Quelch
- 1987
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul Farris and John A. Quelch
- Article
Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships
By: Anirudh Dhebar, Scott A. Neslin and John A. Quelch
- August 1986 (Revised March 1987)
- Case
Black & Decker Corp.: Household Products Group (A)
By: John A. Quelch
- August 1986 (Revised February 1987)
- Case
Coffee Brands: Direct Product Profit/Cost Exercise
By: John A. Quelch
- June 1986 (Revised March 1987)
- Case
General Motors Continental N.V.: Netherlands Branch (A)
By: John A. Quelch