Publications

March 2023
Supplement

Ghassan E. Nuqul: Establishing the Core Values of a Family Business

2018
Chapter

Britain: Global Legacy and Domestic Persistence

This chapter explores the British experience in a volume which examines the historical evolution of business groups in developed Western economies. The chapter argues that during the nineteenth century British merchant houses established business groups with... View Details

Keywords: Business Groups; Conglomerates; Globalization; Entrepreneurship; Business History; Organizations; Business Conglomerates; United Kingdom

2017
Chapter

Entrepreneurship, Policy, and the Geography of Wind Energy

This study examines the geography of the global wind energy industry before 2000. Between 1980 and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the... View Details

Keywords: Wind Power; Business And Government; Renewable Energy; Entrepreneurship; Geography; Business and Government Relations; Policy; Business History; Energy Industry; Green Technology Industry; Asia; Europe; United States

2014
Chapter

Business History and the Impact of MNEs on Host Economies

Business history has long been recognized as providing an important dimension in international business studies. Much of this historical work has focused on mapping historical growth patterns of multinationals and exploring the determinants of their growth. However,... View Details

Keywords: Multinational; International Business; Business History; Culture; Globalization; History; Africa; Asia; Europe; Latin America; North and Central America

November 2003 (Revised November 2015)
Case

Brazil at the Wheel

Taught in the second-year MBA elective on the Evolution of Global Business. Examines the costs and benefits of the Brazilian government's policies to encourage foreign multinationals to develop an automobile industry during the 1950s. A combination of incentives and... View Details

Keywords: Foreign Direct Investment; Multinational Firms and Management; Policy; Government and Politics; Business History; Business and Government Relations; Auto Industry; Brazil

Educators

2006
Working Paper

Nationality and Multinationals in Historical Perspective

Read Now

2005
Book

Renewing Unilever: Transformation and Tradition

This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details

Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry

30 Sep 2019
News

What Gandhi believed is the purpose of a corporation

01 Jun 2008
News

Faculty Books

The Oxford Handbook of Business History edited by Geoffrey Jones and Jonathan Zeitlin (Oxford University Press) This handbook surveys research in business history, a broad area... View Details

Keywords: Educational Services; Business Schools & Computer & Management Training; Educational Services; Publishing Industries (except Internet); Information; Management

July 2009
Teaching Note

Bernd Beetz: Creating the New Coty (TN)

By: Geoffrey G. Jones

Teaching Note for [808133]. View Details

Keywords: Financial Crisis; Brands and Branding; Corporate Entrepreneurship; Growth and Development; Business Subsidiaries; Product Launch; Beauty and Cosmetics Industry; Russia

March 2018
Article

Global Business over Time

This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western economies, created and co-created markets and ecosystems... View Details

Keywords: Global; Multinational; Business History; Globalization; Globalized Firms and Management; Globalized Markets and Industries; Economic Systems

1998
Book

The Multinational Traders

This book examines the history and theory of multinational trading companies. The essays in this volume demonstrate the importance of trading companies in trade and investment flows in the world economy from the nineteenth century to the present day. The empirical... View Details

Keywords: Company History; Trade; Globalization; Books; Organizational Structure; Perspective; Diversification; Theory; Asia; Europe; United States

02 Aug 2017
News

Going Green in Global Businesses

24 Feb 2009
First Look

First Look: February 24, 2009

Entrepreneurship and the History of Globalization Authors:G. Jones and R. Daniel Wadhwani Publication:In The Act of Accumulation. Essays in Honor of Gyorgy Kover, edited by J. Klement, K. Halmos, A. Pogany,... View Details

Keywords: Martha Lagace

Research Summary

A History of Green Entrepreneurship

By: Geoffrey G. Jones

This research recovers the history of the entrepreneurs and firms who developed green or “sustainable” businesses, identifies the multiple motivations behind their strategies, explores the clustering of green business in specific locations, and shows how the concept of... View Details

01 Aug 2014
News

Cross-Class Connection

strategies used by HBS alumni with experience leading their successful reunion campaigns. So he turned to Alan Jones (AJ), who has been involved in HBS fundraising since graduating, and together they forged... View Details

Article

The Decreasing Value of Our Research to Management Education

By: Jone L. Pearce and Laura Huang

For centuries we have expected the best teachers also to be scholars. The practice of scholarship should do more than make scholars more humble teachers; scholarship is expected to be more than an activity done for its own sake. Here we present evidence that our... View Details