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- Faculty Publications (380)
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- All HBS Web (674)
- Faculty Publications (380)
- June 1987
- Supplement
The Semiconductor Industry Association and the Trade Dispute with Japan: Advanced Micro Devices Profile, Supplement
By: David B. Yoffie and John J. Coleman
Yoffie, David B., and John J. Coleman. "The Semiconductor Industry Association and the Trade Dispute with Japan: Advanced Micro Devices Profile, Supplement." Harvard Business School Supplement 387-193, June 1987.
- June 1987 (Revised October 1987)
- Supplement
Semiconductor Industry Association and the Trade Dispute with Japan, The: Texas Instruments Profile, Supplement
By: David B. Yoffie and John J. Coleman
Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan, The: Texas Instruments Profile, Supplement." Harvard Business School Supplement 387-192, June 1987. (Revised October 1987.)
- July 1986
- Supplement
J.M.L. Trader Co. Ltd. (C)
By: David B. Yoffie and John J. Coleman
Yoffie, David B., and John J. Coleman. "J.M.L. Trader Co. Ltd. (C)." Harvard Business School Supplement 387-014, July 1986.
- October 2003
- Supplement
Strategic Inflection: TiVo in 2003 (B)
By: Christina Darwall, Pai-Ling Yin and David B. Yoffie
Spreadsheet for use with case (9-704-429). Download Only. (Examines the possibility of TIVo being a content distributor). View Details
- Article
A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment
By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details
Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior
Milkman, Katherine L., Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp, and Angela L. Duckworth. "A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment." e2101165118. Proceedings of the National Academy of Sciences 118, no. 20 (May 18, 2021).
- June 2005 (Revised September 2006)
- Case
Oracle vs. salesforce.com
By: David B. Yoffie and Alison Berkley Wagonfeld
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
Keywords: Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Information Technology Industry
Yoffie, David B., and Alison Berkley Wagonfeld. "Oracle vs. salesforce.com." Harvard Business School Case 705-440, June 2005. (Revised September 2006.)
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details
Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry
Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
- September 1987 (Revised January 1992)
- Case
Semiconductor Industry Association and the Trade Dispute with Japan (C), The
By: David B. Yoffie and John J. Coleman
Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan (C), The." Harvard Business School Case 388-049, September 1987. (Revised January 1992.)
- June 1987
- Supplement
Semiconductor Industry Association and the Trade Dispute with Japan, The: Chart of Arguments/SIA's Section 301, Supplement
By: David B. Yoffie and John J. Coleman
Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan, The: Chart of Arguments/SIA's Section 301, Supplement." Harvard Business School Supplement 387-206, June 1987.
- June 1987 (Revised February 1988)
- Case
Semiconductor Industry Association and the Trade Dispute with Japan (B), The
By: David B. Yoffie and John J. Coleman
Yoffie, David B., and John J. Coleman. "Semiconductor Industry Association and the Trade Dispute with Japan (B), The." Harvard Business School Case 387-195, June 1987. (Revised February 1988.)
- August 1986 (Revised June 1987)
- Case
Lotus Development Corporation: Entering International Markets
By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details
Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States
Yoffie, David B., and John J. Coleman. "Lotus Development Corporation: Entering International Markets." Harvard Business School Case 387-034, August 1986. (Revised June 1987.)
- March 1985
- Teaching Note
Trade In Services and American Express, Teaching Note
- 03 Jan 2017
- First Look
January 3, 2017
response to policies that maintain low interest rates, money funds change their product offerings by investing in riskier asset classes, are more likely to exit the market, and reduce the fees they charge their investors. The consequence... View Details
Keywords: Carmen Nobel
- 01 Feb 2001
- News
In Dot-Calm Era, Conference Examines Options for Entrepreneurs
to Lead" and sponsored by the student-run Entrepreneurship Club, offered a fresh look at today's changing entrepreneurial environment. Guy Kawasaki, founder and CEO of the venture-capital investment bank Garage.com, kicked off the October... View Details
Keywords: Information
- December 2019
- Article
El negocio de las plataformas
By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
Gawer, Annabelle, Michael A. Cusumano, and David B. Yoffie. "El negocio de las plataformas." Harvard Deusto Business Review, no. 295 (December 2019): 6–12.
- 1999
- Chapter
Foreign Direct Investment and the Demand for Protection in the United States
By: John Goodman, Debora Spar and David B. Yoffie
Goodman, John, Debora Spar, and David B. Yoffie. "Foreign Direct Investment and the Demand for Protection in the United States." In Trade and Investment Policy, edited by Thomas Brewer. Edward Elgar Publishing, 1999.
- January 2004 (Revised March 2010)
- Teaching Note
Intel Corporation: 1968-2003; Intel Corporation: 2005 (TN)
By: Ramon Casadesus-Masanell, David B. Yoffie and Sasha Mattu
Teaching Note to (9-703-427). View Details
Keywords: Computer Industry
- Spring 2020
- Article
The Future of Platforms
By: Michael A. Cusumano, David B. Yoffie and Annabelle Gawer
Platforms power the world’s most valuable companies, but it will get harder and harder to capture and monetize their disruptive potential. View Details
Cusumano, Michael A., David B. Yoffie, and Annabelle Gawer. "The Future of Platforms." Art. 61304. Special Issue on Disruption 2020. MIT Sloan Management Review 61, no. 3 (Spring 2020).
- September 2009 (Revised February 2011)
- Case
Intellectual Ventures
By: Andrei Hagiu, David B. Yoffie and Alison Berkley Wagonfeld
Intellectual Ventures creates and acquires intellectual property, which it then seeks to monetize through non-exclusive licensing. In early 2009, as an increasing number of companies were trying to position themselves as leading intermediaries in the market for... View Details
Keywords: Business Model; Innovation and Invention; Intellectual Property; Rights; Service Operations; Research and Development; Technology; Service Industry
Hagiu, Andrei, David B. Yoffie, and Alison Berkley Wagonfeld. "Intellectual Ventures." Harvard Business School Case 710-423, September 2009. (Revised February 2011.)
- February 2000 (Revised April 2000)
- Case
Microsoft, 2000
By: Michael G. Rukstad, David B. Yoffie and Carl Johnston
Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage. View Details
Keywords: Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Information Technology; Information Technology Industry
Rukstad, Michael G., David B. Yoffie, and Carl Johnston. "Microsoft, 2000." Harvard Business School Case 700-071, February 2000. (Revised April 2000.)