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  • All HBS Web  (3,838)
    • People  (15)
    • News  (853)
    • Research  (2,123)
    • Events  (8)
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Show Results For

  • All HBS Web  (3,838)
    • People  (15)
    • News  (853)
    • Research  (2,123)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,507)
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  • 01 Sep 2008
  • News

Negative Ad Power

increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both beverages. Both View Details
Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Oct 1998
  • News

Playing to Win

I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and overall View Details
Keywords: Garry Emmons
  • 01 Jun 2000
  • News

HBS Alumni Association Board of Directors: President's Report

conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity to see Berlin thriving at the... View Details
Keywords: Edmund A. Hajim (MBA 1964)
  • 01 Jun 2015
  • News

The Military and the MBA: Lance Batchelor (MBA 1993)

decisions. The Navy showed me the importance of that. And I have tried to do that in my civilian roles ever since, whether it was as a brand manager of Oil of Olay or the CEO of a multibillion-dollar business. Next: Richard Kondo (MBA... View Details
Keywords: National Security and International Affairs; Government
  • 01 Oct 2002
  • News

Andrew H. Tisch

after he graduated from HBS, when Loews bought Bulova in 1979. “Although Bulova had a strong brand name,” he explains, “we soon realized it was losing out to its Japanese competitors in technology, styling, quality, marketing, and... View Details
  • 01 Jun 2024
  • News

Case Study: Ready for an Upgrade

brand awareness with users and buyers? The Answers: For a large enterprise build with distributed users, it will take too long to get a senior executive to purchase and mandate use, and there will likely be resistance from users. Buying... View Details
Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services
  • 20 Feb 2013
  • News

Thanking Veterans Online

creating a scalable business. According to Wired magazine, there are currently 2,500 Navy SEALs in the country but four million Americans who claim online to be a Navy SEAL. The challenge for TroopSwap was to create software that was secure enough for View Details
Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade
  • 02 Jul 2024
  • News

The Beauty Guide

Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career.... View Details
  • 01 Jun 2020
  • News

Check In

boutique style hotel—in other words, a design-forward property with a chef-driven restaurant and often a rooftop bar. Quite often we also change management firms and brand affiliations. And what’s happened over the past ten years is that... View Details
Keywords: Julia Hanna; hotels; COVID-19; real estate; Accommodation; Hospitality
  • 01 Dec 2006
  • News

Rolling Thunder

HEAVY METAL: Stephen Julius and family aboard an Indian motorcycle, a classic brand that in late 2007 will once again hit the streets. PHOTO COURTESY STEPHEN JULIUS Vrrooom that’s the sound of the classic Indian View Details
Keywords: revival; Indian; classic motorcycles; Transportation Equipment Manufacturing; Manufacturing
  • 07 Oct 2024
  • News

On the Move: Nikos Bartzoulianos (MBA 2008)

phenomenal. It was also a huge opportunity to impact an iconic, historic brand that is more than 100 years old. Another factor was the sustainability piece, which today is more relevant than ever. Every day people consume energy through... View Details
  • 05 May 2011
  • News

Blazing a Trail for Glenn Beck

Morgan: Sees great potential in the nation’s diehard conservative audience. Betsy Morgan (MBA ’95) set media-world tongues wagging when talk-show host Glenn Beck announced in early January that he had hired the former Huffington Post CEO to head his new Web site, The... View Details
Keywords: News, Library, Internet, and Other Services; Information
  • 15 Dec 2024
  • News

Back at the Ranch

The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed hat to the grassy rangelands of... View Details
Keywords: Jen McFarland Flint; photos by Adler and Vance Jacobs; Animal Production and Aquaculture; Agriculture
  • 01 Jun 2020
  • News

Meal Plan

Holdings, a $300 million fund with investments in several restaurant concepts including Tatte Bakery, CAVA, Life Alive, BJ’s Restaurants and Clover Food Labs. Christian, can you walk me through how the management team at Inspire Brands... View Details
Keywords: Julia Hanna; restaurants; COVID-19; pandemic; recovery; Food Services and Drinking Places; Hospitality; Food and Beverage Stores; Retail Trade
  • 01 Mar 2013
  • News

Sir Martin Sorrell on What's Next

Keywords: News, Library, Internet, and Other Services; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Dec 2022
  • News

Turning Point: Soul Cycle

other clarifying moments when I just “felt” it was time to change. In the early part of my career, I worked on the Gatorade brand at Quaker Oats, moved on to be deputy director of the Illinois State Lottery, and then followed my boss to... View Details
Keywords: transitions; life experience; career change; entrepreneurship
  • 25 Feb 2021
  • News

Building Hope

double the general population and has “increased substantially” for veterans, ages 18 to 34, since 2005. For Mike Zapolin (OPM 33, 2004), this was a seemingly intractable problem that deserved a radical solution. Zapolin, who goes by “Zappy,” is a longtime Internet... View Details
Keywords: Daniel Morrell
  • 01 Oct 2002
  • News

Ann M. Fudge

accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get the job done and her genuine... View Details
  • 29 Mar 2010
  • News

Doing Good, With Candy

Keywords: chocolate; Food Manufacturing; Manufacturing
  • 01 Mar 2025
  • News

Step By Step

I started running at HBS, in the month between the end of classes and Commencement. I was born with asthma, so sports in general were never my forte, but the overwhelming nature of prepping cases and recruiting meant my physical condition had worsened. Once I’d made it... View Details
Keywords: Nikos Bartzoulianos; Illustration by Caroline Tomlinson
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