airline - Publications - Faculty & Research

29 Aug 2018
News

The Value of Valleys

I did. Frank Lorenzo, class of 63'. As a CEO of continental airlines, and before that Texas International Airlines, we faced airline deregulation, which was of course very tough thing since we had been in a regulated business where we had... View Details

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

David Collis Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration The joke used to be that you could only make a million dollars in the airline industry if you started with a hundred million dollars. With the... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

31 Mar 2009
First Look

First Look: March 31, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309090 Lan Airlines in 2008: Connecting the World to Latin America Harvard Business School Case 709-410 Lan Airlines operates three distinct... View Details

Keywords: Martha Lagace

18 Jun 2013
First Look

First Look: June 18

http://hbr.org/search/913041-PDF-ENG Harvard Business School Case 913-034 Distribution at American Airlines (C) Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. Purchase this case:... View Details

Keywords: Anna Secino

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

Thanks to technology and instant global communication, it has never been easier for companies to seek solutions to problems or find new ideas from sources outside their own corporate walls. But the art of managing these external innovation models is far from... View Details

Keywords: by Sean Silverthorne; Technology

13 Mar 2014
Research & Ideas

Can We Get To Where We Need To Go?

Summit attendees worked on identifying "bottlenecks and pain points" while devising potential solutions to the country's infrastructure woes. Many of the problems have a direct impact on business. For example, airline flight... View Details

Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers... View Details

Keywords: by Michael Blanding

01 Dec 2001
News

September 11: A Community Reflects

across the river at Harvard College and at other locations throughout the University. Speaking on behalf of Dean Kim B. Clark, who was in New Mexico and unable to return due to airline travel restrictions, longtime faculty member... View Details

Keywords: Susan Young;Deborah Blagg

10 Feb 2003
Research & Ideas

Women at Work

former Bain associate Persistency Pays Kelly Cook had wanted to work at Continental Airlines for as long as she could remember. As a young, recently divorced mother of one, she began temping in the Houston area while applying for every... View Details

Keywords: by Wendy Guild

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

19th century, took the idea a step further, rewarding customers with stamps that could be traded in for a variety of items. American Airlines introduced the next evolution of the customer loyalty program in 1981: the frequent-flier mile... View Details

Keywords: by Maggie Starvish; Retail

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

support these browsers, they will not hit the mainstream in any major fashion. Why won't an IT manager support these versions? The biggest headache with these browsers is that the majority of Web sites are optimized on IE. Try going to some of the major commercial... View Details

Keywords: by Sara Grant; Computer; Consumer Products; Technology

01 Dec 2022
News

Case Study: Your Call Is Important to Us

If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share... View Details

Keywords: Computer Systems Design and Related Services; Professional Services

13 Jan 2009
First Look

First Look: January 13, 2009

Harvard Business School Case 309-029 HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big... View Details

Keywords: Martha Lagace

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

period. And over the past 10 years it realized an average total ROE of nearly 20 percent, versus negative 1 percent for the S&P 500. Others are Cemex (historically, good returns in the cement business!) and Ryanair (good returns in the View Details

Keywords: by Sean Silverthorne; Retail

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details

Keywords: by Carmen Nobel; Advertising

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details

Keywords: by Carmen Nobel; Consumer Products

17 Jul 2012
First Look

First Look: July 17

(2012) Abstract This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on View Details

Keywords: Sean Silverthorne

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

Turkey’s economic development story has always been something of a black box for scholars to understand, perhaps in part because many of the most successful business enterprises there have been in family hands and largely closed to public scrutiny. The authors of a new... View Details

Keywords: by Sean Silverthorne

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

needs first, in the airline industry alone, Southwest Airlines, Ryanair, and JetBlue were founded during downturns on the principles of delivering value. In terms of affordable luxuries, consider the emergence of cosmetics, such as... View Details

Keywords: by Martha Lagace

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

particularly bad. The marginal cost is almost 75 percent, so every time you give a dollar to someone in the form of a turkey, or a ham, it's costing you 75 cents. In contrast, if you look at offers from the airlines, the cost of miles rewards programs are virtually... View Details

Keywords: by Manda Salls; Consumer Products; Retail

Publications