Willingness To Pay - Publications - Faculty & Research

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to... View Details

Keywords: by Danielle Kost

23 Aug 2010
Research & Ideas

The Drive to Acquire’s Impact on Globalization

frequently a win-lose exchange between nations which are unequal either in their power or in their willingness to enforce basic standards of human rights, worker safety, and environmental impact. Another... View Details

Keywords: by Paul R. Lawrence

24 Sep 2001
Research & Ideas

How To Be an Angel Investor

If you want to become good at early-stage investing, you need to learn how to size up the fundamental elements of an opportunity. Many investors use checklists or think of... View Details

Keywords: by David Amis & Howard Stevenson

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

understand the idea of a market in the first place. Nor was credit available to pay for farm supplies or equipment. Roads and electric power lines, such as they were, served the old collectives, not the new... View Details

Keywords: by George C. Lodge

03 Oct 2023
HBS Case

Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

apology “builds a bridge” between the company and its stakeholders. 5. Invest in laid-off employees Companies can reinforce the bridge by committing to help downsized employees get back on their feet. Many organizations address this... View Details

Keywords: by Ben Rand; Telecommunications; Technology; Financial Services; Manufacturing

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

startup. Liquidation follows and, along with it, a contentious auction of assets to pay creditors. “There are many things that entrepreneurs can do to fail well—in ways that... View Details

Keywords: by Danielle Kost

22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

caps, for instance—"that we never see. Many bottlers are in a supply chain of their own." Action Steps Despite these challenges, there are many ways that companies can take steps to battle HIV and AIDS, summarized Ruggie: View Details

Keywords: by Martha Lagace

July–August 2018
Article

Learning by Contributing: Gaining Competitive Advantage Through Contribution to Crowdsourced Public Goods

By: Frank Nagle

As the economy becomes more information based, firms are increasingly using crowdsourced public goods as inputs for innovation and production. Counterintuitively, some firms pay their employees to contribute to the creation of these goods, which can be used freely by... View Details

Keywords: Open Source Distribution; Applications and Software; Competitive Strategy; Learning; Competitive Advantage

Citation

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11 Oct 2006
What Do You Think?

How Do We Respond to the “Dependency Ratio” Dilemma?

And consumers are becoming less willing to pay for it in the price of GM's products. When dependency ratios become too burdensome, as in the case of Bethlehem Steel in 2001, where each worker was supporting... View Details

Keywords: by Jim Heskett

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

not lower, profits. BSC customer profitability metrics are also highly actionable. If a company finds that an important customer is unprofitable, it should first look internally to see how it can improve its internal processes View Details

Keywords: by Robert S. Kaplan

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

matters at hand, and demonstrating their willingness to listen. Leadership experts Frances Frei, the UPS Foundation Professor of Service Management at HBS, and Anne Morriss note that trust has three factors:... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

June 2024
Article

Redistributive Allocation Mechanisms

By: Mohammad Akbarpour, Piotr Dworczak and Scott Duke Kominers

Many scarce public resources are allocated at below-market-clearing prices, and sometimes for free. Such "non-market" mechanisms sacrifice some surplus, yet they can potentially improve equity. We develop a model of mechanism design with redistributive concerns. Agents... View Details

Keywords: Equality and Inequality; Welfare; Mathematical Methods; Market Design; Cost vs Benefits

Citation

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01 Jun 2004
News

Partners’ Club Strives to Broaden Appeal

to adjust to a new lifestyle and find support in others who have faced similar emotions and situations.” The club took a big step toward diversification by adding a men’s committee, which attracted ten... View Details

Keywords: Shawna Frieze; Section P; HBS Partner's Club; Colleges, Universities, and Professional Schools; Educational Services

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their B2C and B2B customers have moved View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

Although adoption of artificial intelligence (AI) and machine learning (ML) for the enterprise is still in the early days, the technology has matured enough for entrepreneurs to start gathering inspiration and evaluating opportunities for... View Details

Keywords: by Rocio Wu

06 Feb 2013
What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

organizations practice it, as evidenced by macroeconomic trends? Is the basic premise even correct, given evidence from Europe, where less inequality prevails alongside slow growth? What do you think? To Read More : Don Delves, The View Details

Keywords: by James Heskett

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

required to pay an administrative fee (the Industrial Funding Fee), which is based on a fraction of their self-reported sales. To encourage more accurate self-reporting, the... View Details

Keywords: by Carmen Nobel; Education

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

observe things, then question why. If you want to be an innovative person, when you see things, you have to pay attention and then wonder why. A good illustration of observing... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

people’s potential willingness to repurchase,” De Freitas says. Conversely, expressing a little thoughtfulness after a purchase can go a long way in endearing a customer to a... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

01 Mar 2009
News

A New Approach to Health-Care Reform

executives of provider organizations, as well as hospital, insurance, drug, retail, and medical device companies; deans of medical schools; and employers, who pay the bulk of health-care costs. All these parties interact in an... View Details

Keywords: Deborah Blagg; Health, Social Assistance

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