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      • June 2007 (Revised December 2007)
      • Case

      AFL-CIO: Office of Investment and Home Depot

      By: Rakesh Khurana and James Weber
      Describes the AFL-CIO: Office of Investments activities in their campaign to improve governance at Home Depot by calling attention to Home Depot CEO Robert Nardelli's compensation package and the company's poor performance. The AFL-CIO Office of Investments advocates... View Details
      Keywords: Investment; Corporate Governance; Governing and Advisory Boards; Executive Compensation; Labor Unions; Organizational Change and Adaptation; Business and Shareholder Relations
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      Khurana, Rakesh, and James Weber. "AFL-CIO: Office of Investment and Home Depot." Harvard Business School Case 407-097, June 2007. (Revised December 2007.)
      • 2007
      • Working Paper

      Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
      Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Harvard Business School Working Paper, No. 07-099, June 2007. (Revised July 2007, December 2007, April 2008, September 2008, January 2009.)
      • May 2007 (Revised July 2011)
      • Background Note

      Retail Shopping in 2007: The Net Versus the Mall

      By: Stephen P. Bradley, Nancy Bartlett and James Weber
      Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered.... View Details
      Keywords: Spending; Marketing Channels; Demand and Consumers; Information Technology; Internet and the Web; Retail Industry; United States
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      Bradley, Stephen P., Nancy Bartlett, and James Weber. "Retail Shopping in 2007: The Net Versus the Mall." Harvard Business School Background Note 707-566, May 2007. (Revised July 2011.)
      • 2007
      • Working Paper

      I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
      Keywords: Internet and the Web; Food; Decision Choices and Conditions; Conflict and Resolution; Emotions; Cognition and Thinking; Retail Industry; Food and Beverage Industry
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time." Harvard Business School Working Paper, No. 07-078, April 2007. (Revised December 2007, May 2008, September 2008.)
      • February 2007 (Revised February 2007)
      • Case

      Wikipedia (A)

      By: Karim R. Lakhani and Andrew P. McAfee
      Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner... View Details
      Keywords: Information Publishing; Information Management; Internet and the Web; Information Technology; Globalization; Service Delivery; Knowledge Sharing; Knowledge Management; Information Industry; Information Technology Industry
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      Lakhani, Karim R., and Andrew P. McAfee. "Wikipedia (A)." Harvard Business School Multimedia/Video Case 607-712, February 2007. (Revised February 2007.)
      • January 2007 (Revised December 2008)
      • Case

      The Challenges of Launching a Start-Up in China: Dorm99.com

      By: William C. Kirby, F. Warren McFarlan and Tracy Manty
      After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details
      Keywords: Business Startups; Joint Ventures; Entrepreneurship; Product Launch; Business and Government Relations; Internet; China
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      Kirby, William C., F. Warren McFarlan, and Tracy Manty. "The Challenges of Launching a Start-Up in China: Dorm99.com." Harvard Business School Case 307-075, January 2007. (Revised December 2008.)
      • December 2006
      • Article

      Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long-Term Performance

      By: T. R. Eisenmann
      Keywords: Internet and the Web; Performance; Investment; Growth and Development Strategy; Technology Industry
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      Eisenmann, T. R. "Internet Companies' Growth Strategies: Determinants of Investment Intensity and Long-Term Performance." Strategic Management Journal 27, no. 12 (December 2006): 1183–1204.
      • November 2006
      • Case

      Tickle

      By: William A. Sahlman and Dan Heath
      Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details
      Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance
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      Sahlman, William A., and Dan Heath. "Tickle." Harvard Business School Case 807-100, November 2006.
      • November 2006
      • Article

      Self-Restraint as an Online Entry-Deterrence Strategy

      By: Liu Yunchuan, Sunil Gupta and John Zhang
      Keywords: Internet and the Web; Strategy; Behavior
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      Yunchuan, Liu, Sunil Gupta, and John Zhang. "Self-Restraint as an Online Entry-Deterrence Strategy." Management Science 52, no. 11 (November 2006): 1799–1809.
      • October 2006 (Revised October 2007)
      • Case

      Google Advertising

      By: Youngme E. Moon and David Chen
      In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details
      Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States
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      Moon, Youngme E., and David Chen. "Google Advertising." Harvard Business School Case 507-038, October 2006. (Revised October 2007.)
      • October 2006 (Revised February 2007)
      • Background Note

      How Media Choices are Changing Online Advertising

      By: Stephen P. Bradley and Nancy Bartlett
      What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
      Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
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      Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
      • September 2006 (Revised January 2007)
      • Background Note

      Where to Get Your News and Information: The Digital Disruption

      By: Stephen P. Bradley and Nancy Bartlett
      What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
      Keywords: News; Media; Emerging Markets; Internet and the Web; Disruption; Perspective; Advertising; Journalism and News Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)
      • July 2006 (Revised March 2008)
      • Case

      Changan Automobile Co., Ltd.

      By: Dennis Campbell and Donglin Xia
      Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
      Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
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      Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
      • July 2006
      • Background Note

      Out of Frame: The Coming Digital Disruption of Hollywood

      By: Stephen P. Bradley, Brian DeLacey and Reed Martin
      The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details
      Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States
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      Bradley, Stephen P., Brian DeLacey, and Reed Martin. "Out of Frame: The Coming Digital Disruption of Hollywood." Harvard Business School Background Note 707-418, July 2006.
      • July 2006
      • Article

      Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

      By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin
      Keywords: Applications and Software; Design; Information; Internet and the Web
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      MacCormack, Alan, John Rusnak, and Carliss Y. Baldwin. "Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code." Management Science 52, no. 7 (July 2006).
      • July 2006
      • Article

      The Architecture of Participation: Does Code Architecture Mitigate Free Riding in the Open Source Development Model?

      By: Carliss Y. Baldwin and Kim B. Clark
      Keywords: Design; Information Technology; Internet and the Web
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      Baldwin, Carliss Y., and Kim B. Clark. "The Architecture of Participation: Does Code Architecture Mitigate Free Riding in the Open Source Development Model?" Management Science 52, no. 7 (July 2006).
      • May 2006
      • Teaching Note

      Virgin.com (TN)

      By: Alan D. MacCormack
      Keywords: Web Services Industry
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      MacCormack, Alan D. "Virgin.com (TN)." Harvard Business School Teaching Note 606-132, May 2006.
      • May 2006
      • Article

      Late and Multiple Bidding in Second-Price Internet Auctions: Theory and Evidence Concerning Different Rules for Ending an Auction

      By: Axel Ockenfels and Alvin E. Roth
      Keywords: Bids and Bidding; Auctions; Internet and the Web; Theory; Governing Rules, Regulations, and Reforms
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      Ockenfels, Axel, and Alvin E. Roth. "Late and Multiple Bidding in Second-Price Internet Auctions: Theory and Evidence Concerning Different Rules for Ending an Auction." Games and Economic Behavior 55, no. 2 (May 2006): 297–320.
      • April 2006 (Revised March 2007)
      • Case

      PayPal Merchant Services

      By: Thomas R. Eisenmann and Lauren Barley
      In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
      Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Web Services Industry
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      Eisenmann, Thomas R., and Lauren Barley. "PayPal Merchant Services." Harvard Business School Case 806-188, April 2006. (Revised March 2007.)
      • April 2006 (Revised April 2007)
      • Case

      Endeca Technologies: New Growth Opportunities

      By: Paul A. Gompers and Kristin Perry
      Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details
      Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry
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      Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
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