Video - Publications - Faculty & Research

Shows excerpts from a class discussion with Gassner and an MBA class. He describes his leadership style and the challenges he faces as the senior executive of a global entertainment enterprise. View Details

Keywords: Entertainment; Globalization; Leadership Style; Problems and Challenges; Entertainment and Recreation Industry

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May 1994
Supplement

Advertising and Promotion Management, Fourth Edition, Video

By: John A. Quelch

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April 1994
Supplement

Advertising and Promotion Management, Fourth Edition, Video Index

By: John A. Quelch

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April 1994 (Revised March 1995)
Teaching Note

Craig Weatherup TN

By: Linda A. Hill and Katherine Seger Weber

Teaching Note for video (9-494-518). View Details

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March 1994
Supplement

Kevin Simpson at Haemonetics, Video

By: Linda A. Hill

Contains excerpts from an interview with Kevin Simpson (HBS 1990) about his decision to join Haemonetics, a medical equipment company, after receiving his MBA. Simpson discusses his experiences on the job during the first three months while he was the assistant to the... View Details

Keywords: Interpersonal Communication; Experience and Expertise; Decisions; Recruitment; Medical Devices and Supplies Industry

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March 1994
Supplement

Craig Weatherup Video

By: Linda A. Hill

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March 1993
Supplement

New Jersey Solid Waste Crisis: Interview with Mr. Steven Govel, Director, Division of Solid Waste, Video

By: Willis M. Emmons III

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October 1992
Supplement

Cooper Industries Video

By: David J. Collis

Bob Gigile, Chairman and CEO of Cooper Industries, describes the company's philosophy behind acquisitions and his corporate strategy. He then answers questions raised by the case discussion. View Details

Keywords: Acquisition; Management Style; Corporate Strategy

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