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  • September 2010 (Revised August 2013)
  • Case

Liza Davis and the Bargain Hunting Customer

By: Francisco de Asis Martinez-Jerez and Lisa Brem
Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast-growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability... View Details
Keywords: Competitive Strategy; Price; Product Positioning; Customer Value and Value Chain; Business Cycles; Financial Crisis; Profit; Knowledge Use and Leverage; Fashion Industry; Retail Industry
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Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Liza Davis and the Bargain Hunting Customer." Harvard Business School Case 111-040, September 2010. (Revised August 2013.)
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

it should be a two-way device. "This is not a new idea," Kim clarified. "Many attempts have failed. It primes us for success." Prices of televisions are going down, and the industry as a whole is mature, leaving an opportunity for the Internet to... View Details
Keywords: by Martha Lagace
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

Supplements the case "Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition." Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907402 A... View Details
Keywords: Martha Lagace
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

when more than 50 people in 11 states were sickened by an initial E. coli outbreak. “Do those smaller local organic growers have the experience, resources, and commitment to test their products for various food safety risks?” The chain... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 13 Dec 2006
  • Research & Ideas

Improving Public Health for the Poor

models? A: I am writing a case on Farmacias Similares, a pharmacy chain in Mexico aimed at the low-income sector. Any medicine on its shelf is at least 30 percent cheaper than in traditional drugstores. It also has a medical clinic next... View Details
Keywords: by Martha Lagace; Health
  • 20 May 2008
  • First Look

First Look: May 20, 2008

such as stable value funds, balanced funds, and life-cycle (or target date) funds. We find that life-cycle funds designed to match the risk tolerance and investment horizon of investors have small welfare costs. All other choices,... View Details
Keywords: Martha Lagace
  • May 25, 2016
  • Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
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Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

ecosystems, hierarchy is an architectural property that refers to the degree to which transactions proceed in a single direction, from "upstream" to "downstream." It is often assumed that a unidirectional flow of goods in a View Details
Keywords: Sean Silverthorne
  • 02 Nov 2016
  • What Do You Think?

Are Employees Becoming Job 'Renters' Instead of 'Owners'?

“It may not be possible for every employee (to) value the company as if it were his own. The next best thing is to make the customer the focus of everyone’s work. When customer service is enculturated through policies and programs,... View Details
Keywords: by James Heskett
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

(such as going to a museum), an online intervention that led to greater liking after offline meetings (Study 3). How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture. 50th Anniversary Special Issue... View Details
Keywords: Martha Lagace
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

Agreements in Bio-Pharmaceuticals Authors:Juan Alcácer, John Cantwell, and Michelle Gittelman Publication:In Location of Biopharmaceutical Activity, edited by Iain M. Cockburn and Matthew J. Slaughter. NBER, forthcoming. Abstract As the View Details
Keywords: Martha Lagace
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

interests align? Kash Rangan: At its core, the private sector has always been about value creation—producing goods and services valued by consumers, generating employment, and delivering profits for... View Details
Keywords: by Sean Silverthorne
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Value A transnational brand is the corporate brand of firms that market globally in order to leverage economies of scale and scope, according to HBS professors Douglas Holt, John Quelch, and co-author Earl Taylor of Research... View Details
Keywords: by Working Knowledge editors
  • 19 Apr 2016
  • First Look

April 19, 2016

solutions—and that doing so can open tremendous growth opportunities for their businesses and the country as a whole. Set in September 2015, this case provides a detailed look at Nigeria's poultry value View Details
Keywords: Sean Silverthorne
  • 27 Aug 2012
  • Research & Ideas

Employee-Suggestion Programs That Work

Bumping up against accepted theories in process improvement, a new research paper from Harvard Business School questions the value of prioritizing problems identified by frontline employees. Citing a hospital safety improvement program... View Details
Keywords: by Paul Guttry
  • 12 Aug 2002
  • Research & Ideas

‘Let the Buyer Beware’ Doesn’t Protect Investors

principle is "buyer beware." The dynamics of the financial markets are the attempt of the bank to sell to suspicious investors. In bubbles, the professionals in the Financial Value Chain get too... View Details
Keywords: by D. Quinn Mills
  • 12 May 2009
  • First Look

First Look: May 12, 2009

monetize the value they would create? Would investors see as much potential in BCM as its founders? And how would the company's cash constraints impact the strategy in the current economic environment? Purchase this case:... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54899 forthcoming Management Science How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework By: Chung, Doug J., Byungyeon Kim, and Byoung G. Park Abstract— This paper evaluates the short-... View Details
Keywords: Dina Gerdeman
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

  Working PapersEconomic Catastrophe Bonds Authors:Joshua D. Coval, Jakub W. Jurek, and Erik Stafford Abstract The central insight of asset pricing is that a security's value depends on both its distribution of payoffs across economic... View Details
Keywords: Martha Lagace
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