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Show Results For
- All HBS Web
(798)
- News (126)
- Research (571)
- Events (3)
- Multimedia (2)
- Faculty Publications (238)
- 03 Jun 2008
- First Look
First Look: June 3, 2008
in the month of July. A sudden drop in capital market prices for an asset class can be caused by news affecting fundamental values or by a widespread liquidity shock. The implication of a shock to fundamental View Details
Keywords: Martha Lagace
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
continuous moments of joy was the best way of retaining it. Thus, the most captivating ads in the experiment were those that began by surprising the viewer and then went on to make the viewer smile. But successfully capturing and keeping... View Details
- 28 Aug 2012
- First Look
First Look: August 28
and the environment while still creating value for their shareholders. How to Become a Sustainable Company Authors: Robert G. Eccles, Kathleen Miller Perkins, and George Serafeim Publication: MIT Sloan Management Review 53, no. 4 (2012)... View Details
Keywords: Sean Silverthorne
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of research: the View Details
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
funds exhibit no better skill at asset allocation. Furthermore, funds sold through brokers demonstrate more performance sensitivity than funds sold through the direct channel. While the costs of brokers' services are relatively clear, their benefits are not easily... View Details
Keywords: Martha Lagace
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
competitive position as important factors in determining how management might respond to NGOs. Do have you any recommendations for managers in determining the relative value of each factor? Spar: Firms need to understand their own... View Details
Keywords: by Cynthia Churchwell
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
expectations; create and implement an effective customer-access strategy; capture and leverage the customer’s voice to set priorities and improve products, services, and marketing; and use customer-relationship- management systems,... View Details
- 01 Mar 2012
- News
Putting Ghosts to Rest
broad social transformation. Second, it is not always easy to see this idea of “social return,” nor is it easy to quantify. The risks of “social business” are high, and likely require some economic cost to capture the View Details
- 19 Jan 2016
- First Look
January 19, 2016
similar platform targeting retailers. Was this the best way to capture more of the value the company created for makers? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816038-PDF-ENG Harvard... View Details
Keywords: Sean Silverthorne
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
to the complementary assets of the incumbent. At the same time, value creation presents opportunities for value capture by either party, where View Details
Keywords: Dina Gerdeman
- 29 Sep 2015
- First Look
September 29, 2015
Record: A Step Toward Increasing Value for the Patient By: Carberry, Kathleen, Zachary Landman, Michelle Xie, Thomas W. Feeley, John Henderson, and Charles Fraser Jr. Abstract—ient-centered outcomes measurement provides healthcare... View Details
Keywords: Sean Silverthorne
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
1990s, many companies introduced ERP systems that captured data at the transaction level. It was natural to think how we could modify ABC systems to benefit from the ready availability of transactional data about orders, products, and... View Details
Keywords: by Sarah Jane Gilbert
- 18 Feb 2014
- First Look
First Look: February 18
status on prices. The effect increases in a time of decreasing uncertainty, which supports the motive of conspicuous consumption as a driver of the effect. However, the results caution that we might commonly overestimate the symbolic View Details
Keywords: Sean Silverthorne
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a single quarter last year, invested $3.8 billion in Internet start-ups. But, is the get-big-fast strategy right for everyone? To what extent is its payoff dependent on speculative excess in the capital markets? These probing questions View Details
Keywords: by Peter Jacobs
- 25 Feb 2020
- News
Case Study: The Credit Bureau
with the D2C option, mainly because speed is of the essence to establish a market position before someone else does. I would consider partnering with real estate companies but worry that they’d want to capture some of the View Details
- 17 Jun 2014
- First Look
First Look: June 17
features of relational pluralism inside and across organizations. We conclude with a discussion of future directions for research. August 2013 Psychological Science A 'Present' for the Future: The Unexpected Value of Rediscovery By:... View Details
Keywords: Sean Silverthorne
- 26 May 2016
- News
2016 Alumni Achievement Awards
capture an audience most completely. That is the most gratifying feeling.” Jim McNerney (MBA 1975) Retired Chairman, The Boeing Company “I was born in Providence, Rhode Island, the oldest of five. I don’t know if there’s something to... View Details
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
safety. “Surprisingly, income and housing prices had little correlation with improvement” Next, they obtained Street View images from the same streets captured in 2007 and 2014. After algorithmically removing image pairs containing... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
want as a resource to negotiate better deals and to clean up their personal marketing environment. Empowerment is sometimes captured in the slogan "get what you want, when you want it, where you want it, on your own terms."... View Details
Keywords: by Martha Lagace