User Research - Publications - Faculty & Research

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

Credit: iStockPhoto Startups often struggle to find their first customers—especially in the sharing economy, where survival depends on securing users on both the supply and demand sides. No surprise, then, that our readers flocked to a... View Details

Keywords: by Carmen Nobel

09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

run on Microsoft’s Windows platform, was the dominant web browser in the 1990s until squashed by Microsoft’s own Internet Explorer. In February 2015 there was the launch of Meerkat, an app that lets users broadcast live streaming video... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

01 Mar 2012
News

Get Creative

your knowledge cleanly between those pieces you want to protect—the component on which you’ll build the value-capturing part of your business—and the knowledge that you’re going to put into the public domain. Let your users go to town on... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Staff Directory | Baker Library

Staff Directory Ana Elena Azpúrua HBS Working Knowledge Ana plays a key role in bringing faculty research to a broader audience of business professionals through compelling maps, charts, and other forms of visual storytelling. Before... View Details

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly became clear that there are two major ways in which companies... View Details

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

data on when such exploded prices work best. We asked Wathieu to discuss his research. Sean Silverthorne: As you note in the paper, a number of recent studies have concluded that the way price information is presented (price framing) often influences perceptions of... View Details

Keywords: by Sean Silverthorne; Retail

15 Feb 2000
Research & Ideas

Growing Pains: Prescriptions for U.S. Health Care

gravely ill, HBS professor Clayton Christensen finds its prognosis encouraging. These symptoms, he says, merely reflect inefficient delivery systems that market forces have already begun to reshape. Christensen's optimistic outlook stems from his extensive View Details

Keywords: by Staff; Health

01 Sep 2004
News

A Market-Based Prescription

for her innovative research and teaching on the business of health care, Herzlinger has long predicted the unraveling of managed care in the United States, along with the rise of consumer-driven health care and health-care-focused... View Details

Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

01 Jun 2011
News

Building a Social Network

Piskorski, senior lecturer John Macomber, and research associate David Chen examines what happens when YPO launches a Networks Initiative focused on linking members through shared interests in particular industries, activities, and social... View Details

Keywords: Julia Hanna

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

"a sorry receiver," followed by a message for Crabtree: "Don't you ever talk about me!" Twitter members reacted forcefully and en masse, to the point that major news networks published stories with headlines like "Twitter View Details

Keywords: by Carmen Nobel; Sports

21 Dec 2015
Op-Ed

Without Immigrants, We Wouldn't Have Google

1995, and continuing over the next few years, they launched a research project to simplify Internet search, a process that was then far from easy. Outsiders do well in the US when venture capitalists and angel investors don’t... View Details

Keywords: by Shane Greenstein; Information Technology

01 Sep 2010
News

Start-Ups Make Their Pitch

Medical Devices, the regional finalists were: Boston: iSpecimen (Mike Pierce, MBA ’01, interim COO) is building a network that connects clinical laboratories and hospital electronic medical record systems at leading institutions. The system will provide View Details

Keywords: awards; Furniture and Related Product Manufacturing; Manufacturing

07 Aug 2009
What Do You Think?

Why Can’t Americans Get Health Care Right?

care providers such as doctors and hospitals placing profits before client needs (David Stahl, John Van Slyke, Roger Chen, Jan Fersing, Hugh Quick, among others); the agency problem separating payers such as individuals, businesses, and the Government from View Details

Keywords: by Jim Heskett; Health

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

technologies, industries, and organizations. He has also conducted extensive research on the watch industry. Raffaelli weighs in below on everything from battery life to the Apple Watch's implications for the health care industry. Read an... View Details

Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

article is that if a manufacturer can go direct, then the manufacturer has an instrument that combines advertising, distribution, market research and all of the marketing functions in one. That's terrifically attractive to the... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

for example. Each site requires consumers to navigate slightly differently; sites organize product categories in different ways, they provide different types of information about products, and they have different procedures for ordering and fulfillment. Our View Details

Keywords: by Raymond Burke; Retail

Web

Key Metrics | Annual Report 2024

0% — — — Teaching Materials 658 601 637 668 676 Research Articles on HBR.org 187 209 296 307 231 Books 11 12 22 16 15 Faculty Leadership Positions (headcount) 44 45 46 44 47 Gender: Female 25% 27% 24% 25% 23% US Race / Ethnicity American... View Details

01 Sep 2011
News

Coming Full Circle

entrepreneur who initially thought he’d have a career in the private sector before pursuing academia. He spent the summer between his first and second years as an MBA working as a consultant and discovered he loved the process of View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2017
News

Lego Stays on Script

exposed to many different properties and have a strong affinity for characters,” he says. Characters like Superman, Scooby-Doo, and Shaquille O’Neal can be a great way to engage new Lego users on or off the big screen, Moynihan adds, with... View Details