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  • All HBS Web  (3,284)
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Show Results For

  • All HBS Web  (3,284)
    • People  (14)
    • News  (921)
    • Research  (1,578)
    • Events  (18)
    • Multimedia  (47)
  • Faculty Publications  (964)
← Page 28 of 3,284 Results →

    Unlock the Mysteries of Your Customer Relationships

    Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: People now expect companies... View Details
    • April 12, 2023
    • Article

    Using AI to Adjust Your Marketing and Sales in a Volatile World

    By: Das Narayandas and Arijit Sengupta
    Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
    Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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    Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
    • August 2019
    • Case

    Twiggle: E-Commerce with Semantic Search

    By: Shane Greenstein and Danielle Golan
    Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
    Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
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    Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
    • 19 Jun 2012
    • News

    4 cardinal sins of work communication

    • 25 Sep 2012
    • News

    Ten Reasons People Resist Change

      How HBS Integrates Climate Change into their Curriculum

      How does Harvard Business School prepare students to make a difference in the world? Hear from HBS faculty members Vikram Gandhi, Rebecca Henderson, and Jim Matheson about how climate change is integrated into the curriculum at HBS. Learn how HBS prepares students to... View Details
      • December 2007 (Revised September 2011)
      • Case

      Global Knowledge Management at Danone (A)

      By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen
      This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
      Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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      Edmondson, Amy C., Bertrand Moingeon, Vincent Marie Dessain, and Ane Damgaard Jensen. "Global Knowledge Management at Danone (A)." Harvard Business School Case 608-107, December 2007. (Revised September 2011.)
      • April 2002
      • Case

      In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

      By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok
      Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details
      Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry
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      Enriquez-Cabot, Juan, Gary P. Pisano, and Gaye Bok. "In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen." Harvard Business School Case 602-122, April 2002.
      • April 2012
      • Article

      How Many Direct Reports?

      By: Gary L. Neilson and Julie Wulf
      If senior executives are feeling ever more pressed for time, why would they add more to their plates? It might sound counterintuitive, but research by Booz & Company's Gary L. Neilson and me shows that over the past 20 years the CEO's average span of control, measured... View Details
      Keywords: Leadership; Governance Controls; Managerial Roles; Adaptation; Personal Development and Career; Cooperation; Management Teams
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      Neilson, Gary L., and Julie Wulf. "How Many Direct Reports?" Harvard Business Review 90, no. 4 (April 2012).
      • September 2013 (Revised February 2016)
      • Case

      GlaxoSmithKline: Sourcing Complex Professional Services

      By: Heidi K. Gardner and Silvia Hodges Silverstein
      Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with data-driven decision making and an online reverse auction. In... View Details
      Keywords: Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Change Management; Supply Chain Management; Legal Liability; Business Processes; Legal Services Industry; Pharmaceutical Industry
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      Gardner, Heidi K., and Silvia Hodges Silverstein. "GlaxoSmithKline: Sourcing Complex Professional Services." Harvard Business School Case 414-003, September 2013. (Revised February 2016.)
      • October 2020
      • Article

      Comparative Statics for Size-Dependent Discounts in Matching Markets

      By: David Delacretaz, Scott Duke Kominers and Alexandru Nichifor
      We prove a natural comparative static for many-to-many matching markets in which agents’ choice functions exhibit size-dependent discounts: reducing the extent to which some agent discounts additional partners leads to improved outcomes for the agents on the other side... View Details
      Keywords: Size-dependent Discounts; Path-independence; Respect For Improvements; Market Design; Mathematical Methods
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      Delacretaz, David, Scott Duke Kominers, and Alexandru Nichifor. "Comparative Statics for Size-Dependent Discounts in Matching Markets." Journal of Mathematical Economics 90 (October 2020): 127–131.
      • 02 May 2022
      • News

      Business Ethics: What Everyone Needs to Know

        Robert Simons

        Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details

        • Article

        Cash-for-Information Whistleblower Programs: Effects on Whistleblowing and Consequences for Whistleblowers

        By: Aiyesha Dey, Jonas Heese and Gerardo Pérez Cavazos
        Cash-for-information whistleblower programs have gained momentum as a regulatory tool to enforce corporate misconduct. Yet, little is known about how financial incentives affect whistleblowers’ decisions to report potential misconduct to authorities. Similarly, there... View Details
        Keywords: Corporate Misconduct; Whistleblowers; Financial Incentives; Ethics; Governance Compliance; Lawsuits and Litigation
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        Dey, Aiyesha, Jonas Heese, and Gerardo Pérez Cavazos. "Cash-for-Information Whistleblower Programs: Effects on Whistleblowing and Consequences for Whistleblowers." Harvard Law School Forum on Corporate Governance (June 10, 2021).
        • September 1988
        • Case

        Skil Corp.

        By: Michael E. Porter
        The portable electric power tool market in the United States was approximately $1.1 billion in 1979. There were about a dozen manufacturers competing in the U.S. market, of which five were U.S. companies. Skil was the third largest U.S. competitor. Skil was acquired by... View Details
        Keywords: Competition; Competitive Strategy; Mergers and Acquisitions; Business Strategy; Emerging Markets; United States
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        Porter, Michael E. "Skil Corp." Harvard Business School Case 389-005, September 1988.
        • 20 Jun 2008
        • News

        Winners of 2008 Harvard Business School Business Plan Contest Ring Opening Bell at New York Stock Exchange

        • 10 Jun 2022
        • News

        What the Research Really Says about American Immigration

        • December 2013
        • Article

        How Google Sold Its Engineers on Management

        By: David A. Garvin
        High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial... View Details
        Keywords: Organizational Behavior; Human Resource Management; Managing Change; Organizational Change; Analytics; Management; Leadership; Human Resources; Talent and Talent Management
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        Garvin, David A. "How Google Sold Its Engineers on Management." R1312D. Harvard Business Review 91, no. 12 (December 2013): 74–82.

          Michael E. Porter

          Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

          Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
          • 2020
          • Case

          Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration

          By: Andrew J. Hoffman
          The Sustainable Apparel Coalition (SAC) was founded in 2010 to develop a common set of sustainability standards for the apparel, footwear, and home textile industries. The organization was an example of pre-competitive collaboration, a strategy in which companies... View Details
          Keywords: Environmental Sustainability; Cooperation; Social Issues; Governing and Advisory Boards; Corporate Social Responsibility and Impact; Performance Evaluation; Apparel and Accessories Industry
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          Hoffman, Andrew J. "Building Transparency within the Sustainable Apparel Coalition: The Road to Successful Pre-Competitive Collaboration." William Davidson Institute Case 8-059-399, 2020.
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