Television - Publications - Faculty & Research

Profile

Jackie Burgos

directly in entertainment.” Ultimately, “I want to run a television network where I can shape and influence the culture, where I can change the world for the better through good programming.” View Details

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

Television (both owned by Rupert Murdoch's News Corp.), paid in excess of $22 million to acquire the film's global distribution rights. Students are asked to make some of the same cost-to-benefit analyses considered by Singh and his team:... View Details

Keywords: by Kim Girard; Motion Pictures & Video

October 2003 (Revised February 2004)
Case

Strategic Inflection: TiVo in 2003 (A)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall

Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details

Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry

Citation

Educators

Purchase

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

allowed to have a color television joint venture in China," he said. Hiroshi Mikitani, CEO of Japanese e-commerce Web site Rakuten, said companies should do their research, but not be afraid to challenge the conventional wisdom.... View Details

Keywords: by Julie Jette

01 Dec 2000
News

Everything Old Is New Again: The History of Technological Frontiers

transpires, she argued, not due to the govern- ment's desire to control, but the market's own need for stability. Spar's research on this topic includes the maritime trading boom of the 17th century and the development of the telegraph, radio, and satellite View Details

Keywords: Laura Singleton; Microsoft; News, Library, Internet, and Other Services; Information; Broadcasting (except Internet); Information

Profile

Hayling Price

Kennedy School, the real New Rochelle he lived in differed greatly from the broadcast fantasy. "I grew up in the middle of two 'New Rochelles' and lived between two worlds," says Hayling. One of those was close to the television... View Details

Keywords: Financial Services; Nonprofit/Government/Education

01 Oct 1996
News

Working Behind the Scenes — Alan F. Horn (MBA 1971)

In the motion picture industry, most people know Alan Horn as the smart, savvy chairman and CEO of Castle Rock Entertainment, the film company that has turned out movie hits such as When Harry Met Sally and In the Line of Fire, as well as the phenomenally successful... View Details

Keywords: Thomas Frick

01 Jun 1997
News

Thomas C. Høegh

and closing ceremonies for the Winter Olympic Games, a smash hit enjoyed by a global television audience of hundreds of millions. "Reindeer, sled dogs, and fiddlers were my life for an entire year," laughs the lanky, amiable Høegh. "Then... View Details

Keywords: Garry Emmons

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs production to perpetuate that brand's... View Details

Keywords: by Staff; Sports; Publishing; Auto

04 Sep 2019
News

A Wide Screen Approach

a tipping point, where we said, ‘Nobody else has really done that,’ and he said, ‘Well, why don’t we?’” Five years later, the decision has transformed the WWE. In 2008, some 20 percent of the company’s revenue came from media; in 2019, it’s 70 percent. “We were very... View Details

22 Feb 2016
News

Cooking Up America’s Food Culture

think, ‘Maybe there could be a whole television channel devoted to food.’ It was a big question mark,” Duda says now with a laugh. “I’ve worked on a small part of a big canvas of cultural change,” Duda says of his consulting career in the... View Details

Keywords: April White

Web

Residential Life | MBA

of which have private baths. These dorms also feature high-speed Internet access, dry cleaning and laundry facilities, housekeeping services, and a common lounge with a large, flat-panel television and a piano. HBS residence halls are... View Details

01 Dec 2005
News

Buy the Book

own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. What-ever the genre (he has also published romance novels, science fiction, and children’s books), readers expect a... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

Profile

Brian T. Bedol

While there, among many assignments, he took over the marketing and promotion of the Six Flags Theme parks and drove revenues and attendance to an all-time high. But Bedol had long harbored an urge to start his own business and create a classic sports View Details

01 Aug 1998
News

Spring Reunions: Milestones and Memories

technology and entertainment. Since graduation, his career path has wound its way through pay-per-view television programming and new media business development to his current job as president of E! Online. Based on his experience writing... View Details

Keywords: Eileen K. McCluskey

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

"Multimedia and the Boundaryless Organization." With the creation of services such as online newspapers and television home shopping, information has become a commodity itself, replacing physical products and services. Associate Professor... View Details

Keywords: Elaine Gottlieb

01 Apr 2000
News

Getting the Message

state-of-the-art graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare today's Web ads with the first... View Details

Keywords: Susan Young

Web

Additional Archives - Creating Emerging Markets

Guftagoo Archives Bollywood and Beyond: Analyzing the Indian Film Industry through Irfan's Guftagoo Interviews is a research database hosted by the University of Pennsylvania. It focuses on evidence from the popular television series... View Details

26 May 2016
News

Alan F. Horn, MBA 1971

the most popular television shows ever. He then joined Warner Bros., greenlighting film projects that included three Batman films, Happy Feet, and one of Hollywood’s biggest sensations, the Harry Potter series. “If one just puts his head... View Details