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- All HBS Web
(1,505)
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- Research (1,013)
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- Multimedia (4)
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- 28 Apr 2009
- First Look
First Look: April 28, 2009
environmental regulations, and about challenges in markets for tradable pollution permits. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709030 Targanta Therapeutics: Hitting a Moving View Details
Keywords: Martha Lagace
- 05 Dec 2018
- Research & Ideas
Why Managers Should Reveal Their Failures
gushed only about her successes: “I have already landed some huge clients—companies like Google and GE. I’ve had amazing success, and in the past year I have single-handedly increased our market share by 200 percent.” Meanwhile, others... View Details
Keywords: by Dina Gerdeman
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews leverage the wisdom of the crowd,... View Details
Keywords: Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
“display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when the display set and target are... View Details
Keywords: Sean Silverthorne
- January 2000 (Revised April 2000)
- Case
StarMedia: Launching a Latin American Revolution
By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry
Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
illustrate how major organizations have used the Scorecard to create an entirely new performance management framework that puts strategy at the center of a company's key management processes and systems. Mobil North America Marketing and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 17 Jan 2017
- First Look
First Look at New Research: January 17
style, and thus set prices that limit market penetration. The winning strategy diverges from this approach in almost every respect. When innovators develop products that people want to pull into their lives, they create View Details
Keywords: Sean Silverthorne
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
advertising that breaks down spending by age group, the researchers found that companies specifically targeted 45 to 55-year-olds—the very people most likely to serve on juries. Marketing dollars are working... View Details
- 09 Jan 2012
- Research & Ideas
Location, Location, Location: The Strategy of Place
them." Alcácer advises companies to consider sending an advance team to live in a target locale to research the market and business models before expanding. Another problem with following competitors:... View Details
Keywords: by Dina Gerdeman
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details
- 07 Mar 2023
- HBS Case
ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?
year, the news coverage of both its potential and its ominous risks has highlighted the concerns that Gebru sounded years earlier. “If we don’t have the right strategies in place to design and sanitize our sources of data, we will propagate inaccuracies and biases that... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
predictions. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54314 January–February 2019 Harvard Business Review Cracking Frontier Markets By: Christensen, Clayton M., Efosa Ojomo, and Karen Dillon Abstract— With... View Details
Keywords: Dina Gerdeman
- 04 May 2015
- Research & Ideas
Need to Solve a Problem? Take a Break From Collaborating
Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with... View Details
- 04 Sep 2013
- What Do You Think?
How Relevant is Long-Range Strategic Planning?
analysis." Several argued along with Munyaradzi Mushato, who said, ''the need for a sustainable strategy is actually higher in a volatile market space why deliberately go out to plan to build a short-lived competitive strategy?"... View Details
Keywords: by James Heskett
- 07 Feb 2012
- First Look
First Look: February 7
http://www.hbs.edu/research/pdf/12-064.pdf Cases & Course MaterialsLinkedIn Corporation Francois Brochet and James WeberHarvard Business School Case 112-006 The purpose of this case is to help students critically evaluate the market... View Details
Keywords: Sean Silverthorne
- 22 Feb 2018
- Book
The New History of American Capitalism
seemed to neatly divide politics and markets, states and economies. "The new history of American capitalism targets the lived experience of people and groups as they assimilate—and reshape—the political economy they engage" The... View Details
Keywords: Manufacturing
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
marketing thing for your target audience, but nobody’s going to drive their kids around in a car with suicide doors.” Team Pan Am sought to revive the brand of the beloved but defunct airline with Worldport,... View Details
- 28 Sep 2011
- Research & Ideas
The Profit Power of Corporate Culture
arises because little research has been targeted at trying to quantify its importance on performance. In his new book, The Culture Cycle: How to Shape the Unseen Force that Transforms Performance, HBS Professor Emeritus James L. Heskett... View Details
Keywords: by Sean Silverthorne
- 13 Mar 2023
- Research & Ideas
What Would It Take to Unlock Microfinance's Full Potential?
investment, and the people who weren’t nominated averaged no return at all. That was our first signal that some of these alternative screening mechanisms based on soft information could transform how we think about which entrepreneurs to View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
segments and believe that this alone is an indicator that they have now made the shift toward an outside-in perspective. Frequently such firms still remain fundamentally oriented toward pushing products, albeit in a more refined and View Details