Publications

February 13, 2023
Editorial

The Secret Tax on Women’s Time

By: Lauren C. Howe, Lindsay B. Howe and Ashley V. Whillans

When studies revealed the so-called pink tax, showing in 2015 that personal hygiene products “for her” cost 13% more than similar products for men, it caused outrage and action. The irony that women, despite generally having fewer financial resources than men, are... View Details

Keywords: Gender; Equality and Inequality; Work-Life Balance

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Article

Know Your Customers' 'Jobs to Be Done'

By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan

Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create... View Details

Keywords: Customer Relationship Management

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Research Summary

Learning Agility

This research in both field and experimental settings is targeted at examining whether and how employees in the 'midst of learning' are aware of the optimal learning behavior as well as determining if this awareness does indeed increase learning agility. Further,... View Details

March 2016 (Revised March 2022)
Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears

Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details

September 1988 (Revised June 1993)
Case

Ring Medical

By: V. Kasturi Rangan

Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details

Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance

01 Dec 2021
News

Do You Know How Your Teams Get Work Done?

April 2020
Teaching Note

Executive Compensation at Talent Partners

By: Richard S. Ruback, Royce G. Yudkoff and Ahron Rosenfeld

Teaching Note for HBS Case No. 211-073. Talent Partners, a payroll service firm focused on actors in commercials, hired Paul Muratore to be its CEO in 2002. His compensation package included a fixed salary and a bundle of Stock Appreciation Rights (SAR) that would... View Details

Keywords: Executive Compensation; Stock Options; Compensation and Benefits

June 2018
Case

The Grommet in 2018

By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg

The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details

Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry

January 2013
Teaching Note

INNOVA-MEX's Bid for ENKONTROL (TN)

By: William R. Kerr and Ramana Nanda

In their second year, two Mexican HBS MBAs joined forces to start a search fund based in Mexico City. They had raised money to acquire an existing private company in Mexico with an initial enterprise value between $5 million and $15 million. Just seven months after... View Details

Keywords: Entrepreneurial Finance; Finance; Strategy; Entrepreneurship; Mexico

November 1982 (Revised November 1984)
Case

Information Resources, Inc. (A)

Information Resources, Inc. (IRI) is a small but rapidly growing marketing research firm. IRI's major product, BehaviorScan, provides the most completely controllable and measurable marketing program testing facility in the world. It includes UPC electronic scanning at... View Details

Keywords: Product Development; Product Marketing

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06 Aug 2019
News

The Misunderstood $22 Trillion Market: Why Banks Have Missed The Mark On Gen-X

05 Jul 2018
News

China’s new $15bn tech fund emulates SoftBank’s Vision Fund

February 2017 (Revised January 2018)
Case

Womenomics in Japan

By: Boris Groysberg, Mayuka Yamazaki, Nobuo Sato and David Lane

This case profiles Prime Minister Shinzo Abe's vigorous attempts to revive Japan's economy, specifically by advocating for a larger role for women in the economy—not as a matter of social policy or gender equity per se, but as an essential element of any solution to... View Details

Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions

September 2020
Teaching Note

Miami's Tech Future (A): Twenty-first Century Changes and Challenges

By: Rosabeth Moss Kanter and Joyce J. Kim

In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight... View Details

Keywords: Change; Leadership; Business and Community Relations; Strategic Planning; Technology Industry; Miami; Florida

30 Mar 2018
News

Alibaba founders bet on US subscription clothing pioneer

February 2018
Case

Qualtrics (A)

By: Doug J. Chung and James M. Lattin

Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details

Keywords: Sales Strategy; Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation

April 2021 (Revised August 2021)
Case

Borusan CAT: Monetizing Prediction in the Age of AI (A)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to... View Details

Keywords: Monetization Strategy; Artificial Intelligence; AI; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey