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Show Results For
- All HBS Web
(992)
- People (1)
- News (160)
- Research (729)
- Events (8)
- Multimedia (5)
- Faculty Publications (374)
- 01 Sep 2020
- News
The Devil You Don’t Know
sufficient. Instead, the problem we have to deal with has as much to do with the supply side as the demand side. That's very different from the 1930s. Additionally, the demand-side problem that we’re facing... View Details
- 01 Mar 2004
- News
The Business of Babies
demand payments of $10,000 and up. “We’re not talking about demand for potato chips,” Spar added. “This is the kind of demand that becomes an obsession. Price is less of an... View Details
- 06 Jun 2013
- Op-Ed
How to Do Away with the Dangers of Outsourcing
challenge of managing relationships with "partners" or "associates." Yet as the Rana Plaza disaster and too many other examples show, every outsourced stop along the supply and production chains holds the potential for... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
successfully. Megibow's team investigated the reason for the failures, again using Web metrics data and server log files throughout the process. Apparently, the "Company" field under the customer's name was causing a problem. Some customers interpreted it as... View Details
- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
- January 1990 (Revised February 1993)
- Case
Selling Durable Goods
Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these... View Details
Brandenburger, Adam M., and Vijay Krishna. "Selling Durable Goods." Harvard Business School Case 190-110, January 1990. (Revised February 1993.)
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
working to address supply through efforts to improve the quality of health care facilities through education and through a micro-lending program. At the same time, they are working to address demand through... View Details
Keywords: Sean Silverthorne
- September 2008 (Revised June 2011)
- Case
Examining the Adoption of Drug-Eluting Stents
By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
Ofek, Elie. "Examining the Adoption of Drug-Eluting Stents." Harvard Business School Case 509-028, September 2008. (Revised June 2011.)
- 01 Sep 2009
- News
Faculty Books
and skilled people to accomplish what relief agencies could not: an information system and supply chain that managed the flow of relief supplies. IBM’s actions exemplify an emerging business idea: the vanguard company creating synergy... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details
Keywords: Garry Emmons
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
soldiers), but also other individuals from contracting and spreading the virus. The effective use of face masks can prevent the spread of the virus, while not fully shutting down the economy. A public’s mass adoption of face masks requires consideration from both the... View Details
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
packaged-goods companies indicating that VMI is more prevalent where retailers deliver detailed demand data via highly reliable transfer methods. In short, manufacturers should think twice about implementing VMI if retailers are View Details
Keywords: Laura Singleton (MBA 1988)
- April 3, 2023
- Article
Getting a Clearer View of Your Company’s Carbon Footprint
By: Robert S. Kaplan, Karthik Ramanna and Stefan Reichelstein
E-liability accounting is a new technique that will help customers factor in a product’s environmental footprint into their purchasing decisions and will help create a competition dynamic that leads to reduced carbon outputs. This article describes two pilot studies—by... View Details
Kaplan, Robert S., Karthik Ramanna, and Stefan Reichelstein. "Getting a Clearer View of Your Company’s Carbon Footprint." Harvard Business Review Digital Articles (April 3, 2023).
- 26 Jun 2009
- Research Event
Business Summit: Business and the Environment
Governments, business, and consumers must act to address climate change. The actions must deal with resource supply issues and renewable energy, as well as with demand issues. Ultimately, these actions will... View Details
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
won't invest until there is sufficient demand, or a large installed base, but demand won't arise until there is an ample supply of key inputs," he explains. "In our setting, government green-building... View Details
- Web
Driving Profitable Growth - Course Catalog
Expanding Supply to Meet Demand Growth in an existing line of business is one of the primary ways that organizations grow. This is particularly true for younger or smaller organizations in less mature... View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
own and control the use of property in accord with their own interests, and where the invisible hand of the pricing mechanism coordinates supply and demand in markets in a way that is automatically in the... View Details
Keywords: Sean Silverthorne
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Amazon stimulates sales by its listing of thousands of books that would otherwise be out of print, given their meager sales through traditional channels. Internet technology and supply chain efficiencies have made this possible. The... View Details
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Perceptions
By: Robert J. Dolan
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
Dolan, Robert J. "Analyzing Consumer Perceptions." Harvard Business School Background Note 599-110, March 1999. (Revised December 2001.)
- January 2010
- Background Note
In the Spotlight: The Market for Iron Ore
By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson
This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big... View Details
Keywords: Industry Structures; Mining; Price; Valuation; Business Strategy; Demand and Consumers; Business and Government Relations; Mining Industry; China
Musacchio, Aldo, Tarun Khanna, and Jenna Bernhardson. "In the Spotlight: The Market for Iron Ore." Harvard Business School Background Note 710-049, January 2010.