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Show Results For
- All HBS Web
(963)
- People (2)
- News (255)
- Research (591)
- Multimedia (5)
- Faculty Publications (200)
- 01 Dec 2008
- News
Alumni Books
support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s... View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
technology will not be fully realized, however, if companies simply make their existing online services available through wireless devices. Successful players in the m-commerce market space will take a much broader view of the technology,... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Considering integrated reporting’s current state of play, Professor of Management Practice Eccles and his coauthor provide guidance to ensure wider adoption of the practice and success of the movement, starting with how companies can... View Details
- 01 Jun 2001
- News
A Match Made in Heaven
Adams Boston Lager, the first successful U.S. “craft beer” and the impetus for the microbrewery revolution. Koch, who is chairman of The Boston Beer Company, was similarly unconventional in assessing the talents of one of his executive... View Details
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
consumers. The Deckers Brand – producer of UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk® shoes and apparel – is an example. Despite inflation, ongoing Covid workplace worries, and supply chain limitations, the company just reported $1.346... View Details
- Profile
Jonathan Assayag
entrepreneurship – and a realization that he would need formal business training before he could move forward. "I did my research going through the MBA application process," he says, "Primarily, I knew that HBS had an amazing View Details
- 01 Dec 2013
- News
Faculty Books
power and shale gas are on the right side of the fight against climate change, and why markets have a better shot at winning the fight than governments do. Earnings Calls That Get Lost in Translation Clear communication is critical for a View Details
- Web
Africa Business Club | MBA
Africa Business Club Twenty-seven years ago, African students at HBS saw the need to create an organization to elevate the African brand and highlight what it means be African, do business in Africa, and push for Africa’s development and... View Details
- 01 Dec 2014
- News
Taking Tailoring High Tech
year, topping $60 billion. But these newly fashion-conscious men didn’t want to spend lots of time and money on shopping and tailoring. Motlagh’s solution: use technology to update and brand traditional bespoke tailoring and create a... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
than those who dress conventionally. “You're saying, 'I'm so autonomous and successful that I can afford to dress in a nonconforming way'” Think Facebook CEO Mark Zuckerberg in his hoodie, or the late Apple CEO Steve Jobs in black... View Details
- Career Coach
Michelle Antonio
Michelle (Chicago Booth ’97, Wharton ’91) offers 15 years of professional experience in recruiting, consulting and career management leadership roles. Michelle partners with MBA students and alumni to achieve career success by tapping... View Details
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
- 01 Mar 2012
- News
Alumni Book Briefs
thinking, translating his insights into practice and correcting the most common misconceptions about them. Guide to Managing Growth: Turning Success into Even Bigger Success by Rupert Merson (PMD 71, 1996)... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
the probability of success in building brands and positioning products and services. The process is effective in terms of both results and costs. All of this suggests that what we experience as consumers may... View Details
Keywords: by James Heskett
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details
Keywords: by James Heskett
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
recession, it's essential to get a clear read on existing core customers, including those who are most loyal to the brand and those who are most profitable, rather than fritter away research resources on potential or peripheral consumers.... View Details
Keywords: by John Quelch
- 15 Oct 2015
- Blog Post
Why We Recruit: Medallia
Organization:Ursela Knezevic, University Programs, MBA Talent Outreach, Medallia Describe your organization in three to five sentences. Medallia is the fastest growing Customer Experience Management Company in the world. We give leading View Details
Keywords: Technology