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Show Results For
- All HBS Web
(961)
- People (2)
- News (242)
- Research (584)
- Multimedia (5)
- Faculty Publications (198)
- 01 Oct 1999
- News
Eight Among Many: W. Mitt Romney
right set of experiences." One such item on Romney's résumé was his successful turnaround of the Boston-based consulting firm Bain & Company. Romney joined Bain in 1977, then left in 1984 to become CEO of its venture capital spin-off,... View Details
Keywords: Garry Emmons
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Published: March 5, 2012 The stuffy department store chain has become emboldened under new CEO Ron Johnson, with plans for an innovative store upgrade, simplified prices, and a brand polish. Professor Rajiv Lal discusses whether Johnson... View Details
Keywords: by Staff
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
Chicago, after completing a successful capital campaign, the MCA built a new home for its collection. Given that it is located in the center of a city known for its affinity for architecture, it is not surprising that the MCA's 1996... View Details
- 09 Apr 2018
- Blog Post
Is Business School Right for You?
Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the Faculty Chair for HBS Peek. Imagine yourself sitting in a classroom... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
recruits the guest CEOs and serves as moderator for an evening of unscripted, entertaining dialogue about building and championing successful brands. “Our goal each year is to deliver the unexpected, and we do,“ says Gulko, co-host of the... View Details
Keywords: Margie Kelley
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
all the elements that are necessary to be successful in the digital media world.” Back to her roots: “The early part of my career was doing quantitative work, but I had always had a personal passion for media and creative businesses. I... View Details
Keywords: April White
- 01 Sep 2010
- News
Fair Trade
consumers in each market . The incorporation of local ideals concerning skin lightness into global brands provides one example of challenges arising from incorporating local identities into brands. In India, Hindustan Lever’s Fair &... View Details
- Web
Departments | Employment
Departments Harvard Business School comprises a number of different administrative departments and Initiatives. Learn about a department, its culture, challenges, and what the attributes of successful staff members are: Baker Library The... View Details
- 01 Dec 2015
- News
Launch Codes
but a lot of them,’” says Gernon. After earlier posts in health care tech and brand marketing, Gernon worked with a number of successful startups—including MotherNature.com, which had a $50 million IPO. More... View Details
Keywords: Dan Morrell
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
- 01 Oct 1998
- News
Playing to Win
I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and... View Details
Keywords: Garry Emmons
- 01 Oct 2002
- News
Andrew H. Tisch
after he graduated from HBS, when Loews bought Bulova in 1979. “Although Bulova had a strong brand name,” he explains, “we soon realized it was losing out to its Japanese competitors in technology, styling, quality, marketing, and... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details
- Web
Podcast - HBS Online
experimentation is vital to finding product-market fit, and how to raise venture capital successfully. Jill Avery on Building a Winning Brand Portfolio 13 NOV 2023 | The Parlor Room What can you learn about View Details
- 01 Mar 2005
- News
In the Blood
that of Kentucky’s established breeding farms, some of which managed over forty stallions. Clay adopted a boutique approach to guarantee personal service for both the owners and their horses, and serve as a point of differentiation to ensure View Details
- 02 May 2016
- Blog Post
Why We Recruit: Samsung Global Strategy Group
in a variety of roles, including marketing, strategy, or channel management among others, before transferring to one of our 90 subsidiaries and 15 regional headquarters to further develop their careers with Samsung. What recruiting tactics have you found most View Details
Keywords: Technology
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
patients experience similar outcomes when treated by female physicians, suggesting that unique challenges arise when male physicians treat female patients. We further find that male physicians with more exposure to female patients and female physicians have more View Details
Keywords: Dina Gerdeman
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
recession, it's essential to get a clear read on existing core customers, including those who are most loyal to the brand and those who are most profitable, rather than fritter away research resources on potential or peripheral consumers.... View Details
Keywords: by John Quelch
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
- Profile
Adam Kanner
modeled his concept on the travel and hospitality industries which employed dynamic pricing and relied on successful outlets like Priceline, Expedia and others to sell airline seats and hotel rooms in a manner that was not disruptive to... View Details