Filter Results:
(3,022)
Show Results For
- All HBS Web
(3,022)
- People (5)
- News (629)
- Research (1,780)
- Events (5)
- Multimedia (13)
- Faculty Publications (1,057)
Show Results For
- All HBS Web
(3,022)
- People (5)
- News (629)
- Research (1,780)
- Events (5)
- Multimedia (13)
- Faculty Publications (1,057)
- 03 Nov 2022
- Video
BOOKS@BAKER: Shared Sisterhood
- Teaching Interest
Overview
Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- 13 Aug 2015
- News
Google’s Alphabet Move Is Reorganizing 101
- 2010
- Book
One Strategy: Organization, Planning, and Decision Making
By: Steven Sinofsky and Marco Iansiti
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details
Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010.
- February 2007
- Tutorial
Measuring Marketing Performance
By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
- July 2023
- Teaching Note
Belden and Digital Transformation: From Product Sales to Solutions Sales
Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the... View Details
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- August 2010 (Revised October 2010)
- Case
Patagonia
By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt
Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details
Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry
Casadesus-Masanell, Ramon, Hyunjin Kim, and Forest L. Reinhardt. "Patagonia." Harvard Business School Case 711-020, August 2010. (Revised October 2010.)
- May 20, 2024
- Article
Porter’s Five Forces and Competitive Advantage in Web3
By: Scott Duke Kominers and Liang Wu
Competitive strategy — the art of crafting and executing plans to achieve an advantageous position in the market — is integral to any business, and especially relevant for platforms because it determines their ability to achieve network effects and scale. But web3... View Details
Keywords: Five Forces Framework; Competitive Strategy; Business Strategy; Network Effects; Digital Transformation
Kominers, Scott Duke, and Liang Wu. "Porter’s Five Forces and Competitive Advantage in Web3." a16zcrypto.com (May 20, 2024).
- September 2010 (Revised July 2012)
- Supplement
Recruiting Andrew Yard (C)
By: Brian J. Hall, Nicole Shae Bennett and Sara del Nido
This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly... View Details
Keywords: Interpersonal Communication; Recruitment; Negotiation Offer; Performance Effectiveness; Emotions; Strategy
Hall, Brian J., Nicole Shae Bennett, and Sara del Nido. "Recruiting Andrew Yard (C)." Harvard Business School Supplement 911-030, September 2010. (Revised July 2012.)
- September 2010 (Revised July 2012)
- Supplement
Recruiting Andrew Yard (B)
By: Brian J. Hall, Nicole Shae Bennett and Sara del Nido
This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly... View Details
Keywords: Interpersonal Communication; Recruitment; Negotiation Offer; Performance Effectiveness; Emotions; Motivation and Incentives; Strategy
Hall, Brian J., Nicole Shae Bennett, and Sara del Nido. "Recruiting Andrew Yard (B)." Harvard Business School Supplement 911-029, September 2010. (Revised July 2012.)
Managing Risks: A New Framework
In this article, we present a new categorization of risk that allows executives to tell which risks can be managed through a rules-based model and which require alternative approaches. We examine the individual and organizational challenges inherent in generating open,... View Details
- Article
Why Leadership Training Fails—and What to Do about It
By: Michael Beer, Magnus Finnström and Derek Schrader
U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't... View Details
Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States
Beer, Michael, Magnus Finnström, and Derek Schrader. "Why Leadership Training Fails—and What to Do about It." Harvard Business Review 94, no. 10 (October 2016): 50–57.
- 2013
- Book
Judgment in Managerial Decision Making
By: Max Bazerman and Don A. Moore
Is your judgment influenced by personal biases? In situations requiring careful judgment, we're all influenced by our own biases to some extent. But, with Judgment in Managerial Decision Making, you can learn how to overcome those biases to make better... View Details
Keywords: Decision Choices and Conditions; Judgments; Management Practices and Processes; Management Skills; Managerial Roles; Performance Improvement; Prejudice and Bias
Bazerman, Max, and Don A. Moore. Judgment in Managerial Decision Making. 8th ed. John Wiley & Sons, 2013.
Michael S. Kaufman
A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.”
A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details
How Would-Be Category Kings Become Commoners
Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don't end up being the category kings. Why? Many executives undermine their own ventures standing by misinterpreting and misfiring on... View Details
- 27 Sep 2017
- News
Will a Corporate Tax Holiday Give Workers Anything to Cheer?
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
illusion that supplies would be limited. In fact, there were very few supply shortages. In both cases, the marketers anticipated demand levels pretty well. As the mountains of press coverage and strong opening day sales attest, the scarcity illusion View Details
V.G. Narayanan
Professor Narayanan is the Thomas D. Casserly, Jr. Professor of Business Administration, and Senior Associate Dean of Executive Education and HBS Online. His research focuses on management accounting with an interest in performance evaluation and incentives... View Details