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- All HBS Web (764)
- Faculty Publications (392)
- 21 Jan 2016
- Blog Post
HBS and the Arts
my time at the Metropolitan Museum as a teenager. At HBS, I am constantly learning from my classmates, who are eager to share their experiences across industries and from around the world. My first year gave me the confidence to approach... View Details
- 01 Jun 2013
- News
Sochi Preview
Alexander Zhukov (PMD 61, 1991) With the Winter Olympics just months away, it's not only the athletes who are beginning to feel the pressure to perform well. Alexander Zhukov (PMD 61, 1991) is president of the Russian Olympic Committee, and some would say his... View Details
- 01 Oct 1998
- News
Supplying Demand
When it opens next year, Los Angeles' new state-of-the-art sports complex will bear the name of a $7-billion international retail giant, a newcomer that will join heavyweights such as United Airlines, Anheuser-Busch, and MCI in seeing its... View Details
Keywords: Paul Michelman
- June 2024
- Teaching Note
Major League Baseball: Changing the Rules of America's Pastime
By: Stephen A. Greyser, Mac Levin and Brent Schwarz
Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details
- September 2018 (Revised March 2019)
- Teaching Note
Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
By: Stephen A. Greyser and Michael Mondello
Teaching Note for HBS No. 919-403, “Philanthropy and Brand-Building: Jeff Vinik and the Tampa Bay Lightning.” Includes objectives, study questions, analysis and discussion points, and teaching plan—covering both traditional brand-building and the role of distinctive... View Details
- November 2009
- Case
Incentive or Insult? The Case of Joe Torre and the New York Yankees
By: Richard S. Tedlow and David Ruben
- September 2009 (Revised May 2019)
- Case
The London 2012 Olympic Games
By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize... View Details
Keywords: Pricing; Customer Satisfaction; Price; Strategy; Profit; Revenue; Sales; Sports Industry; London
Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games." Harvard Business School Case 510-039, September 2009. (Revised May 2019.)
- March 1990 (Revised May 1996)
- Teaching Note
Kansas City Zephyrs Baseball Club, Inc., Teaching Note
By: Kenneth A. Merchant and Krishna G. Palepu
Teaching Note for (9-187-088). View Details
Keywords: Sports Industry
- June 2007
- Article
Competitive Crowding and Risk Taking in a Tournament: Evidence from NASCAR Racing
Bothner, Matthew, Jeong-han Kang, and Toby E. Stuart. "Competitive Crowding and Risk Taking in a Tournament: Evidence from NASCAR Racing." Administrative Science Quarterly 52, no. 2 (June 2007): 208–247.
- March 1977
- Case
North American Soccer League (NASL)
Greyser, Stephen A. "North American Soccer League (NASL)." Harvard Business School Case 577-139, March 1977.
- March 1986 (Revised November 1987)
- Case
NFL vs. the USFL
Keywords: Sports Industry
Porter, Michael E. "NFL vs. the USFL." Harvard Business School Case 386-168, March 1986. (Revised November 1987.)
- May 1985
- Case
NFL vs. the USFL (B)
Keywords: Sports Industry
Porter, Michael E. "NFL vs. the USFL (B)." Harvard Business School Case 385-318, May 1985.
- 01 Mar 2007
- News
The Life of Bailey
For most executives, looking good and being fit are personal and professional goals. But as Richard Bailey (MBA ’81) notes, the business lifestyle, especially travel, often gets in the way. “Combine jet lag with hectic meeting schedules and gyms with weird hours and... View Details
- Profile
Jenny Tison
right away. I persevered, believing I would ultimately succeed – I learned the power of positive expectations.” When Jenny returned home to Virginia, that power rose again when she tackled a sport not often associated with the South: ice... View Details
- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
different you are and how loved you are. We found industries where there are already clear winners that have pulled away from their competitors and gained the love of millennial consumers. (Online search, View Details
- 20 Aug 2015
- Blog Post
AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR
After ten weeks (eight in Stockholm and two in New York City) working for a company that does this very thing, I can confidently say that I would like to continue down this path after I graduate Harvard Business School. At Night / PRMD is a unique company within the... View Details
Keywords: Entertainment / Media / Sports
- 01 Oct 2002
- News
The Class of 1977
Mühlemann revitalized CSFB with new management and restored its institutional competitiveness on Wall Street. John Hess runs Amerada Hess, a Fortune 150 multinational oil and natural-gas company in the energy sector vital to the lives of citizens in every View Details
Keywords: Desmond Wong