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Show Results For
- All HBS Web
(1,433)
- People (4)
- News (583)
- Research (678)
- Events (3)
- Multimedia (34)
- Faculty Publications (488)
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
brand needs to stake out a position that allows it to stand out relative to other regions. A Caribbean nation might need to highlight its luxury amenities or access to water sports to stand out among its island neighbors. Marketing isn’t... View Details
- 25 Jan 2016
- Blog Post
3 Tips on Coming to HBS with a Partner
actual class taking part (but that does not mean they cannot still come to a class or two!). They join in for all social events, join clubs, and participate on our intramural sports teams. A partner in our section was one of our highest... View Details
- October 2010 (Revised November 2010)
- Case
The NFL's Digital Media Strategy
By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
Elberse, Anita, C. Kelsey Calhoun, and Daven Johnson. "The NFL's Digital Media Strategy." Harvard Business School Case 511-055, October 2010. (Revised November 2010.)
- 04 Mar 2020
- Research & Ideas
How Schmoozing with the Boss Helps Men Get Promoted
to studying job assignments, the researchers also surveyed employees to get a feel for how much time they spent together and how well they knew each other. They asked how often employees and managers took breaks together and whether employees could name their managers’... View Details
Keywords: by Dina Gerdeman
- January 2019 (Revised February 2020)
- Case
World Wrestling Entertainment, Inc.
By: Anita Elberse and Melissa Rodman
World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details
Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy
Elberse, Anita, and Melissa Rodman. "World Wrestling Entertainment, Inc." Harvard Business School Case 519-058, January 2019. (Revised February 2020.)
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
marketing, having developed Gatorade into a powerhouse national brand by skillfully executing a plan drawn straight from the marketing textbooks. After purchasing the sports drink from Stokely-Van Camp in 1983, Quaker introduced it into... View Details
- Web
William R. Kerr | About
new ventures and transformations for profitable growth. He also advises governments about investments in the innovative capacities of their nations. Bill and his family live in Lexington, MA. They enjoy outdoor sports and CrossFit, are... View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
Harley demographic aging out of the sport the new concepts are a step in the right direction most of all, the product must be right.” Kevin O’Meara agreed, saying that, “the tariffs and the ‘Twitter war’ are masking the true issues (1)... View Details
- 04 Sep 2015
- Blog Post
4 Tips for MBA Students with Families
Partners were invited to all the section events and the kids were welcome to just about everything that happened before bedtime too. We participated in intramural sports (as players and fans respectively) and felt like part of the... View Details
- 19 May 2023
- Blog Post
Creating and Nurturing a Sense of Belonging at HBS
Throughout my life I have always looked for a sense of community. A group of people I could depend on, who may or may not have shared similar interests but always supported me in personal growth and development through love and care. In high school, that community came... View Details
- 26 Oct 2018
- Blog Post
Making the Switch from Finance to Fitness
go to an indoor cycling class with her. I didn’t understand. The bikes didn’t move – why would I do this? Nevertheless, I went to a class at Flywheel Sports and left feeling better, physically and mentally. While I grew up playing... View Details
- 01 Jul 2015
- Research & Ideas
A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan
wheels of cheese. MGT's warehouses sport state-of-the-art climate controls and a staff of trained inspectors. (The case notes that MGT also offers a profitable warehousing service for non-collateral cheese aging.) During the maturation... View Details
- 30 Jun 2003
- Research & Ideas
Are You Supporting Your B Players?
labeled. "If you want to threaten a really smart person who is task driven, question his or her competency. That's the very soul of who they are," he said. These managers also keep busy schedules and are reluctant to slow down to learn new skills. View Details
Keywords: by Martha Lagace
- 25 Aug 2014
- News
Jonathan M. Nelson, MBA 1983
companies, VoiceStream Wireless (now called T-Mobile USA), and also launched Hulu and the Yankees Entertainment and Sports Network (although Nelson admits to being an avid Red Sox fan). By following his passion, Jonathan Nelson has... View Details
Keywords: Susan Young
- 01 Oct 1999
- News
Banking on Success
time for vacations. What was your first job? I was a paperboy in Hartsdale, New York, for a few years, delivering the Reporter Dispatch. In high school, I sold sporting goods at E.J. Korvettes, a New York metropolitan area discount chain.... View Details
Keywords: Deborah E. Blagg
- August 2019
- Case
Apex Ski Boots
By: Kate Barasz and John T. Gourville
Apex Ski Boots has introduced a new ski boot that, due to its radical design, is meeting resistance in the marketplace from many retailers, ski experts, and consumers. The company must decide how best to drive sales in the face of this resistance. View Details
Keywords: Go-to-market Strategy; Strategic Change; Marketing Strategy; Distribution Channels; Sales; Change Management; Sports Industry; Sports Industry
Barasz, Kate, and John T. Gourville. "Apex Ski Boots." Harvard Business School Case 520-013, August 2019.
- 01 Dec 2004
- News
Marquis Jet Takes Off
ownership, or charter. The first two came with seven-figure price tags, and charter posed uncertainties about planes and pilots. From outside the private-jet business looking in, Allard — who at the time was president and COO of SFX View Details
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 01 Jun 2004
- News
Working the Street
the sidewalk, Timken chats with a youth sporting the gang look — shaved head, baggy khakis, Pendleton shirt. “Alvaro has had colleges offer him scholarships,” Timken says later. “I just can’t get through to him — all he wants is to join... View Details
- August 2005 (Revised December 2005)
- Case
Coach Knight: The Will to Win
By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey
Successful college basketball coach Bob Knight was fired from his long-time role as basketball coach at Indiana University and hired in the same role at Texas Tech. Considers these events in the context of his long career and provides a context for discussing various... View Details
Keywords: Resignation and Termination; Selection and Staffing; Leadership Style; Situation or Environment; Power and Influence; Sports; Indiana; Texas
Snook, Scott A., Leslie A. Perlow, and Brian DeLacey. "Coach Knight: The Will to Win." Harvard Business School Case 406-043, August 2005. (Revised December 2005.)