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  • 24 Mar 2015
  • First Look

First Look: March 24

content. Mandalay is trying to reinvigorate its core movie and television businesses, maintain growth in the sports business, and be prepared for the opportunity to buy a major league professional sports... View Details
Keywords: Sean Silverthorne
  • 24 May 2004
  • Research & Ideas

Becoming an Ethical Negotiator

negotiator might answer this question differently for him- or herself? A: Think about a simple case that was reported a few years ago. The owner of a sports memorabilia shop had to leave for a few hours so he asked an inexperienced friend... View Details
Keywords: by Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Bright Ideas: The Creative Power of Groups

say, can be helpful — an approach that did wonders for a group at Nissan Design International when it was in the final throes of plans for the automaker's Pathfinder sport utility vehicle. No matter what form the incubation period takes,... View Details
Keywords: by Laurie Joan Aron
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

studying "open-source" and user innovations to determine exactly how they work—and when they can be effective. While open-source computer software is the best-known example of the trend, it is far from the only one. In one paper, for example, Baldwin studied... View Details
Keywords: by Michael Blanding
  • 27 Jan 2014
  • Research & Ideas

Family CEOs Spend Less Time at Work

manufacturing firms, asking whether they would be willing to take part in a study of how CEOs spend their time. Some 356 CEOs agreed to participate. Some family CEOs spend less time at work than professional CEOs, especially during major View Details
Keywords: by Carmen Nobel
  • 02 Nov 2009
  • Research & Ideas

Shareholders Need a Say on Pay

further down the ladder—a discussion that could easily stretch beyond business to the lavishly compensated worlds of professional sports and entertainment. There's also the concern over executive pay at firms that received government... View Details
Keywords: by Julia Hanna; Financial Services
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

sports television network in the U.S., Street League President Brian Atlas had become impatient with the network’s lack of support. Atlas planned to meet with network representatives in the coming months to discuss their 2014 contract,... View Details
Keywords: Sean Silverthorne
  • September–October 2013
  • Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
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Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
  • July 2009 (Revised August 2009)
  • Case

From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys

By: F. Warren McFarlan and Michael Vitale
This case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football. View Details
Keywords: Nonprofit Organizations; Business or Company Management; Growth and Development Strategy; Problems and Challenges; Welfare; Education; Sports; Service Industry
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McFarlan, F. Warren, and Michael Vitale. "From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys." Harvard Business School Case 910-402, July 2009. (Revised August 2009.)
  • 29 Aug 2011
  • Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

pricing. Hedge fund firms often hired the duo for speaking engagements, which led to informal post-speech chats with various fund managers, many of whom also sported PhDs. Cohen and Malloy found that these social exchanges went especially... View Details
Keywords: by Carmen Nobel; Financial Services
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

campaign. Harvard Business School Case 719-429 Sportradar (A): From Data to Storytelling In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into View Details
Keywords: Sean Silverthorne
  • January 2005 (Revised August 2005)
  • Case

Changing Times at the NBA

By: Thomas J. DeLong, Tonika Cheek-Clayton and Daniel Reed
David Stern, commissioner of the National Basketball Association (NBA), faces myriad challenges: globalization of product, young players entering the league, loss of fan base, etc. Stern must put together a plan for the Board of Governors that confronts these... View Details
Keywords: Business Plan; Governing and Advisory Boards; Organizational Change and Adaptation; Problems and Challenges; Sports; Competitive Strategy
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DeLong, Thomas J., Tonika Cheek-Clayton, and Daniel Reed. "Changing Times at the NBA." Harvard Business School Case 405-004, January 2005. (Revised August 2005.)
  • April 2025
  • Supplement

Joe Mazzulla and the Boston Celtics (B)

By: Linda A. Hill, James I. Cash and Lydia Begag
This case is a supplement to “Joe Mazzulla and the Boston Celtics” (A) and is set against the backdrop of the 2024 NBA Finals. It describes the impact of Mazzulla’s decision to rally his team with an aggressive “go for the kill” mindset instead of choosing language... View Details
Keywords: Personal Development and Career; Change Management; Communication; Values and Beliefs; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Sports Industry; Sports Industry; United States
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Hill, Linda A., James I. Cash, and Lydia Begag. "Joe Mazzulla and the Boston Celtics (B)." Harvard Business School Supplement 425-060, April 2025.
  • January 2023 (Revised April 2025)
  • Case

Peloton Interactive (A)

By: Suraj Srinivasan, Lynn S. Paine and David Lane
Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus... View Details
Keywords: Corporate Governance; Governing and Advisory Boards; Growth Management; Investment Activism; Leadership; Sports Industry; Sports Industry; United States
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Srinivasan, Suraj, Lynn S. Paine, and David Lane. "Peloton Interactive (A)." Harvard Business School Case 323-005, January 2023. (Revised April 2025.)
  • October 1984 (Revised March 1999)
  • Case

NIKE (E)

Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance. View Details
Keywords: Management Style; Competition; Situation or Environment; Management Teams; Sports Industry; Sports Industry
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Roberts, Michael J. "NIKE (E)." Harvard Business School Case 385-033, October 1984. (Revised March 1999.)
  • December 2018 (Revised August 2019)
  • Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Sports Industry; Sports Industry; Sports Industry; United States; North America
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Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
  • November 2012
  • Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Sports Industry; Sports Industry; Sports Industry; Asia; United States
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Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
  • 08 Sep 2015
  • First Look

September 8, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=48334 Harvard Business School Case 815-071 The National Football League and Brain Injuries The National Football League (NFL) was both the most popular spectator sport in the U.S. and a major... View Details
Keywords: Carmen Nobel
  • May 2020 (Revised July 2020)
  • Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Sports Industry; Sports Industry; United States; North America
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Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Teaching Note 520-104, May 2020. (Revised July 2020.)
  • 16 Dec 2013
  • HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

consideration, both sensory and economic. On the sensory side: He has designed several eating utensils, including an espresso spoon that sports a hole in the middle so as not to break up the continuity of the crema on top. On the economic... View Details
Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage
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