Social Media - Publications - Faculty & Research

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

social media editor for Harvard Business School Working Knowledge. [Image: iStockphoto] Related Reading For Better Ideas, Bring the Right People to the Brainstorm What Machine Learning Teaches Us about CEO... View Details

Keywords: by Kristen Senz

02 Aug 2021
Research & Ideas

What If Closing the Wage Gap Means Everyone Earns Less?

It’s a sticky but common dilemma for managers: A valued employee finds out that a coworker earns more, gets upset, and demands a raise. If gender or race figure into the wage gap, tensions can escalate fast. Companies, including Whole Foods, Starbucks, and the View Details

Keywords: by Avery Forman

23 Nov 2020
Research & Ideas

COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

consumer, bankruptcies dropped 28 percent year-over-year. Chapter 11 business bankruptcies climbed 35 percent year-over-year and by 194 percent for corporations with more than $50 million in assets. However, when small businesses are included, total business... View Details

Keywords: by Rachel Layne

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

billion in seven trading days. One business columnist had proposed the creation of a federal Digital Protection Agency, whose job would be to “clean up toxic data spills, educate the public, and calibrate and levy fines.” Social View Details

Keywords: by James Heskett; Web Services; Information Technology

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

declaring they have told the truth. In 2014, the White House assembled a cross-agency group called the Social and Behavioral Sciences Team, tasked with improving the efficacy of federal programs by leveraging the findings of behavioral... View Details

Keywords: by Carmen Nobel; Education

May 2023
Case

Twitter Blues: Does Paid Verification Check Out?

By: Scott Duke Kominers, Das Narayandas and Kerry Herman

Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues. View Details

Keywords: Marketing; Social Media; Technology Industry

Citation

Educators

Purchase

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

for help. Yet we're exposed regularly by the media to the stereotype of the flawless leader who always has an answer and is never left questioning a decision. While most leaders know this is a fantasy, they still struggle with admitting... View Details

Keywords: by Martha Lagace

06 Mar 2012
First Look

First Look: March 6

longer at the beginning or end. Credit Access and Social Welfare: The Rise of Consumer Lending in the United States and France Author:Gunnar Trumbull Publication:Politics and Society 40, no. 1 (2012) Abstract Research into the causes of... View Details

Keywords: Sean Silverthorne

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

News on firms in the time period surrounding the 2000 presidential election and its influence during the election of 2016, it is worth repeating that the media landscape was very different in 2000. The few View Details

Keywords: by Jen Deaderick; Media & Broadcasting

April 8, 2025
Other Article

Commentary: How Financial Influencers Can Make or Break Investment Platforms like Chocolate Finance

By: Daniel Rabetti

Keywords: Power and Influence; Public Opinion; Social Media; Financial Services Industry

Citation

Read Now

27 Oct 2008
Lessons from the Classroom

Achieving Excellence in Nonprofits

Sean Silverthorne: What organizations are included in "social enterprise," and why do you define it in the way that you do? Herman "Dutch" Leonard: We include as a "social enterprise" any organization that places a View Details

Keywords: by Sean Silverthorne

March 2016
Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca

This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details

Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media

Citation

Purchase

October 31, 2023
Article

Research: Can a More Detailed LinkedIn Profile Boost Your Salary?

By: Boris Groysberg and Eric Lin

Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details

Keywords: Compensation and Benefits; Job Search; Social Media

Citation

Register to Read

May–June 2024
Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins

Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details

Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States

Citation

Find at Harvard

Read Now

03 Jan 2018
Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

feels compelled to share every sordid moment of your life online, yet are also aware that most job recruiters check candidates’ social media channels during the hiring process? Then maybe you rely on apps... View Details

Keywords: by Carmen Nobel

2010
Chapter

The Paranoid Style in the Study of American Politics

By: David Moss and Mary Oey

What drives policy making in a democracy? The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms... View Details

Keywords: Policy; Government Legislation; Media; Interests; Power and Influence; Public Opinion; United States

Citation

2008
Other Unpublished Work

The Paranoid Style in the Study of American Politics

By: David Moss and Mary Oey

The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms of political support. Indeed, many... View Details

Keywords: Policy; Government Legislation; Media; Interests; Power and Influence; Public Opinion; United States

Citation

2024
Working Paper

What Is Newsworthy? Theory and Evidence

By: Luis Armona, Matthew Gentzkow, Emir Kamenica and Jesse M. Shapiro

We study newsworthiness in theory and practice. We focus on situations in which a news outlet observes the realization of a state of the world and must decide whether to report the realization to a consumer who pays an opportunity cost to consume the report. The... View Details

Keywords: News; Mathematical Methods; Prejudice and Bias; Media and Broadcasting Industry

Citation

Find at Harvard

Register to Read

March 2007
Teaching Note

Clear Channel Communications, Inc. (TN)

By: Felix Oberholzer-Gee

Teaching note to 707523. View Details

Keywords: Governing Rules, Regulations, and Reforms; Entertainment; Reputation; Media and Broadcasting Industry; United States

Citation

Purchase

April 2019
Case

American Ballet Theatre

By: Anita Elberse, Tsubasa Nakajima and Melissa Rodman

Kara Medoff Barnett, executive director of American Ballet Theatre (ABT), widely regarded as one of the world’s premier ballet companies, faces several challenges. It is June 2018. Despite its prestige, the company’s $45 million annual budget and $22 million endowment... View Details