Publications

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April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

January 2008 (Revised August 2008)
Case

AT&T v. Microsoft (A): IP Litigation Strategy

By: Willy Shih

This case examines a hard fought litigation over a patent that originated at Bell Labs. It illustrates the challenges that technology companies face today innovating in a complex intellectual property environment in fields where there is a high amount of... View Details

Keywords: Technological Innovation; Patents; Lawsuits and Litigation; Conflict and Resolution; Strategy; Technology Industry

January 2011 (Revised October 2012)
Background Note

Strengths Become Weaknesses: Cognitive Biases in Founder Decision-Making

By: Noam T. Wasserman and Kyle Anderson

This note combines vignettes and scholarly research to outline the cognitive biases and decision-making strategies that influence key decisions in the founding process. It is argued that the same biases which provide early benefits can later prove to be a weakness for... View Details

Keywords: Decision Making; Cognition and Thinking

Web

Doctoral

Organizational Behavior Professor Shunyuan Zhang Marketing Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL... View Details

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

June 2008
Background Note

A Note on Limited Partner Advisory Boards

By: Josh Lerner, G. Felda Hardymon and Ann Leamon

This note explores the limited partner advisory boards. Based on interviews with seven experienced limited partners who serve on a number of different advisory boards, it presents the roles of the advisory board, the ways it can influence the general partner, and the... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Partners and Partnerships; Power and Influence

20 Apr 2016
Research & Ideas

When CEOs Become Activists

Business, Aaron Chatterji, call “CEO activism,” in which corporate executives speak out about social or environmental issues not obviously related to their core businesses. “What prompted this research is that we kept observing instances... View Details

Keywords: by Carmen Nobel; Technology; Publishing

29 Oct 2018
Working Paper Summaries

Public Sentiment and the Price of Corporate Sustainability

Keywords: by George Serafeim

Web

PhD Programs - Doctoral

the effects that groups have on individuals. Students in the macro track use sociological methods to examine organizations, groups, and markets as a whole, including topics such as the influence of individuals on organizational change, or... View Details

February 2016 (Revised February 2018)
Case

The Battle over the Initiative and Referendum in Massachusetts (1918)

By: David Moss and Dean Grodzins

On Election Day in 1918, Massachusetts voters would have to decide not only on their preferred candidates for governor and U.S. Senator, but also whether or not to approve 19 proposed amendments to the state constitution. By far the most controversial of these would... View Details

Keywords: Political Elections; Government Legislation; Power and Influence; History; Massachusetts

October 1975 (Revised June 1983)
Background Note

Understanding Communications in One-To-One Relationships

By: John J. Gabarro

Introduces the concepts of assumptions, perceptions and feelings, and applies these concepts to the problem of understanding the behavior that takes place between people in relationships. The note discusses a particular interaction that takes place between two men in a... View Details

Keywords: Interpersonal Communication; Emotions; Behavior; Attitudes; Perspective; Relationships

12 Sep 2012
Research & Ideas

The Unexpected Link Between Cadavers and Careers

individual factors that might influence co-donation by married couples. Focus On Hawaii The team set out to analyze and classify 1,746 archived records of registered donors to the University of Hawaii's Willed Body Program from 1967 to... View Details

Keywords: by Carmen Nobel; Education; Health

Rosabeth M. Kanter

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels ＆ motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil ＆ gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine

16 Aug 2012
Working Paper Summaries

The Cost of Friendship

Keywords: by Paul Gompers, Vladimir Mukharlyamov & Yuhai Xuan

November 2024
Case

Meghna Modi at Revlon India: Leading with a Bold Purpose

By: Aiyesha Dey, Sarah Mehta and Sarah Sasso

This case is about Meghna Modi, the head of struggling cosmetics company Revlon India, as she tries to both turn the company around and implement her personal purpose at work. Influenced by her own life struggles, Modi feels compelled to empower her frontline... View Details

Keywords: Leadership; Business or Company Management; Performance; Personal Development and Career; Gender; Insolvency and Bankruptcy; Power and Influence; Beauty and Cosmetics Industry; Asia; India; Delhi

05 Jul 2016
First Look

July 5, 2016

Influencing Human Behavior By: Reddy, Sheila M., Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher, and Stanley T. Asah Abstract—Behavioral sciences can advance conservation by... View Details

Keywords: Sean Silverthorne

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

With cross-sector collaborations on the rise, a new book exploring partnerships between business and social organizations in the Americas comes at just the right time. Social Partnering in Latin America:... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

Forthcoming
Article

Faith and Assimilation: Italian Immigrants in the U.S.

By: Stefano Gagliarducci and Marco Tabellini

How do ethnic religious organizations influence immigrant assimilation? To answer this question, we assemble novel data from the Catholic directories to measure the presence of Italian Catholic churches in the US between 1890 and 1920, when four million Italians moved... View Details

Keywords: Assimilation; Religious Organizations; Immigration; Religion; History; United States

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2019
Working Paper

On Her Own Account: How Strengthening Women's Financial Control Affects Labor Supply and Gender Norms

By: Natalia Rigol, Erica Field, Rohini Pande, Simone Schaner and Charity Troyer-Moore

Can greater control over earned income incentivize women to work and influence gender norms? In collaboration with Indian government partners, we provided rural women with individual bank accounts and randomly varied whether their wages from a public workfare program... View Details

Keywords: Gender Norms; Economics; Gender; Employment; Income; Societal Protocols; India