Publications

2007
Book

Management Control Systems

By: Robert N. Anthony and Vijay Govindarajan

Management Control Systems, now in its 13th edition, builds on strengths from prior editions by offering a rich diversity of cases balanced with current material. The primary market for Management Control Systems is an MBA level elective in control systems. The... View Details

Find at Harvard

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

do to train knowledgeable, principled, and skilled leaders. Against this backdrop of problems, business schools are poised to take advantage of exciting opportunities to cooperate and innovate, argue HBS professors Srikant M. Datar and... View Details

Keywords: by Martha Lagace; Education

Working Paper Summaries

Determinants of Early-Stage Startup Performance: Survey Results

Keywords: by Thomas R. Eisenmann

January 2003
Case

Mountain Dew: Selecting New Creative

The key role of selecting creative in brand communications, the problems with building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the senior management skills needed to interpret ads are highlighted. View Details

Keywords: Advertising Campaigns; Culture; Brands and Branding

23 Aug 2014
News

Got Skills?

01 Oct 2012
News

The Future of Leadership

9 AM – 10 AM EST, 09 Jan 2019
HBS Online

HBS Online Economics for Managers

Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: January... View Details

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

August 1979
Case

Claire McCloud

Describes the situation faced by a young MBA with an economics background who is offered the opportunity to manage a high technology fiber optics business. Designed to facilitate exploring the skills and knowledge that the general manager of a technology-based firm... View Details

Keywords: Business or Company Management; Management Skills; Technology Industry

Mar 2012
Report

Enriching the Ecosystem

To remain a leader in innovation, the United States needs the support of foundational institutions that help seed, grow, and renew enterprises. Historically, these institutions--such as universities, venture creators, labor markets, and job-training programs--have... View Details

04 Sep 2020
News

Community colleges can be the engine of economic recovery. But first, they must adapt

06 Jul 2016
News

Verizon’s Pursuit of Yahoo Puts the Spotlight on a Rising Star

06 Dec 2013
News

Mandela Saw the Wisdom in Leading From Behind

January 2016
Case

SAP SE: Autism at Work

By: Gary P. Pisano and Robert D. Austin

This case describes SAP's "Autism at Work" program, which integrates people with autism into the company's workforce. The company has a stated objective of making 1% of its workforce people with autism by 2020. SAP's rationale for the program is based on the belief... View Details

Keywords: Software; Human Resource Management; Diversity Management; Germany; Selection and Staffing; Innovation and Management; Applications and Software; Recruitment; Diversity; Information Technology Industry; Germany