Filter Results:
(2,794)
Show Results For
- All HBS Web
(2,794)
- People (5)
- News (719)
- Research (1,606)
- Events (7)
- Multimedia (23)
- Faculty Publications (1,154)
Show Results For
- All HBS Web
(2,794)
- People (5)
- News (719)
- Research (1,606)
- Events (7)
- Multimedia (23)
- Faculty Publications (1,154)
- 07 Sep 2014
- News
An MBA That Served up a Big Slice of the Snack Market
- 2022
- Working Paper
Getting on the Map: The Impact of Online Listings on Business Performance
By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
- 2017
- Working Paper
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
By: Ai Hisano
This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated... View Details
Keywords: Marketing Strategy; Industry Growth; Transformation; Perception; Food and Beverage Industry; United States
Hisano, Ai. "Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture." Harvard Business School Working Paper, No. 17-099, May 2017.
- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
talent that we know is on the way. A personal experience, however anecdotal it is, may provide food for thought. Last month, a female acquaintance with a long work record, a positive attitude, a high level View Details
Keywords: by James Heskett
- 12 Jul 2022
- Cold Call Podcast
Can the Foodservice Distribution Industry Recover from the Pandemic?
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- Article
Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey
By: Geoffrey Jones and Asli M. Colpan
This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After... View Details
Keywords: Entrepreneurship; Governance; History; Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Turkey
Jones, Geoffrey, and Asli M. Colpan. "Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey." Special Issue on Business Groups around the World. Business History 58, no. 1 (2016): 69–88.
- December 2010 (Revised August 2012)
- Case
The Full Yield
By: Ray A. Goldberg and Noemie Myriam Delfassy
New firm created to provide understanding of the role of food in health and nutrition. View Details
Keywords: Agribusiness; Business Startups; Entrepreneurship; Food; Health Care and Treatment; Nutrition; Agriculture and Agribusiness Industry
Goldberg, Ray A., and Noemie Myriam Delfassy. "The Full Yield." Harvard Business School Case 911-402, December 2010. (Revised August 2012.)
- 13 Dec 2019
- Blog Post
All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell
was finally ready to start EverlyWell a few years later, her education at HBS allowed her to jumpstart the company. Everlywell is a health and wellness company that provides at-home lab testing kits and digital results. The company offers a suite View Details
- December 1980 (Revised February 1998)
- Case
Burger King Corp.
By: W. Earl Sasser and David C. Rikert
Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the... View Details
Keywords: Food; System; Operations; Food and Beverage Industry; Food and Beverage Industry; United States
Sasser, W. Earl, and David C. Rikert. "Burger King Corp." Harvard Business School Case 681-045, December 1980. (Revised February 1998.)
- 19 May 2020
- News
Exploring the Economics of a Pandemic; Alumni Forums Draw Closer Online
address topics like emotional coping skills, the food supply, and even one on Gospel music. “We want to lift each other up.” Virtual Alumni Forums Offer Deeper Connection in Unsettling Times For the more than 500 alumni participating in... View Details
Keywords: Margie Kelley
- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
- October 2007 (Revised February 2008)
- Case
The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis
This is a shortened version of "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester," HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas... View Details
Keywords: Resignation and Termination; Selection and Staffing; Managerial Roles; Food and Beverage Industry
Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)." Harvard Business School Case 808-074, October 2007. (Revised February 2008.)
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
Legalization turned cannabis into a multibillion-dollar industry seemingly overnight, but this hot new market has had more—and more unusual—growing pains than most. Many experts predict significant market expansion ahead as more states legalize medical and recreational... View Details
- 01 Jun 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
Tracy E. Kwiker (MBA 1995) arrived in Seattle three and a half years ago when she was promoted to manage store operations for a Toys “R” Us region in the Pacific Northwest. Eager to establish contacts in her new community, Kwiker began attending HBS Club View Details
Keywords: Elena N. Berg
- December 1999 (Revised March 2000)
- Case
Ajinomoto Co., Inc.
By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
In the fall of 1999, Kumio Egashira, president of Ajinomoto, a 90-year old, Japan-based processed foods and specialty chemicals company, and his team of senior executives were deciding how to globally maximize the synergies that existed between their food and amino... View Details
Keywords: Management Teams; Food; Chemicals; Globalization; Food and Beverage Industry; Food and Beverage Industry; Japan
Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Ajinomoto Co., Inc." Harvard Business School Case 900-016, December 1999. (Revised March 2000.)
- Career Coach
Nicole Ledoux
Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising &... View Details
- 30 Oct 2019
- News
How to Recover Gracefully After Shutting Down Your Startup
- 19 Jan 2022
- Blog Post
From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business
when I saw this role so squarely positioned at the intersection of my interests, I had to jump at the opportunity! This year I’m working on a wide range of projects, including developing a strategic approach... View Details
Pietro Satriano
Pietro Satriano is a Senior Lecturer at Harvard Business School. He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada. Pietro advises a number of food-tech startups and acts... View Details