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Publications

Publications

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  • All HBS Web  (921)
    • News  (136)
    • Research  (677)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (459)

Show Results For

  • All HBS Web  (921)
    • News  (136)
    • Research  (677)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (459)
← Page 28 of 921 Results →
  • June 2018
  • Article

Firm Turnover and the Return of Racial Establishment Segregation

By: John-Paul Ferguson and Rembrand Koning
Racial segregation between American workplaces is greater today than it was a generation ago. This increase has happened alongside the declines in within-establishment occupational segregation on which most prior research has focused. We examine more than 40 years of... View Details
Keywords: Firm Entry; Stratification; Segregration; Entrepreneurship; Business Ventures; Employees; Diversity; Race; Segmentation; United States
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Ferguson, John-Paul, and Rembrand Koning. "Firm Turnover and the Return of Racial Establishment Segregation." American Sociological Review 83, no. 3 (June 2018): 445–474.
  • 08 May 2015
  • News

Prestige brands can expand their reach—and make their core customers proud

Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the brand in the... View Details
  • 01 Oct 1997
  • News

Terence P. Stewart

these are grievances that demand redress," he emphasizes, "not deferential surrender to 'market forces.'" Seated at a conference table in his downtown office, the tall, soft-spoken Stewart explains, "Some people believe that if a segment... View Details
Keywords: Garry Emmons
  • June 2005
  • Case

CarMax

By: Rajiv Lal and David Kiron
Carmax is the largest multi-market used car dealer in the U.S., and has no format-to-format competitor in the $375 billion used car market. CarMax is trying to do what some analysts believed to be impossible: sell used cars profitably on a national scale, and at the... View Details
Keywords: Profit; Brands and Branding; Digital Platforms; Segmentation; Auto Industry
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Lal, Rajiv, and David Kiron. "CarMax." Harvard Business School Case 505-080, June 2005.
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

student to chief executive officer also makes it difficult for device makers to segment the market as cleanly as, say, PC companies are able to do, DelBene said. "Companies are spending a lot of time trying to figure out where the... View Details
Keywords: by Sean Silverthorne
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
  • Web

Transitions - Christensen Center for Teaching & Learning

& Feedback Sample Class Transitions provide the connective tissue that links individual discussion segments ("pastures") together to create a coherent whole. They are typically used by the instructor to provide intermediate closure and... View Details
  • 1996
  • Article

A Segment-Level Model of Category Volume and Brand Choice

By: William R. Dillon and Sunil Gupta
Keywords: Brands and Branding; Decision Choices and Conditions; Segmentation; Volume
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Dillon, William R., and Sunil Gupta. "A Segment-Level Model of Category Volume and Brand Choice." Marketing Science 15, no. 1 (1996): 38–59.
  • 01 Aug 2002
  • News

Marilynn Davis (MBA '82)

in the middle of a recession, and we have seen a lot of changes,” noted Davis, who is now EVP and manager of the consumer banking segment at FleetBoston Financial Corporation. “We've spent our careers in a climate of heightened... View Details
  • April 1990
  • Supplement

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses

By: Stephen A. Greyser and Norman Klein
Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details
Keywords: Marketing Channels; Behavior; Public Opinion; Segmentation
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Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

segment shows different dynamics in terms of its sensitivity to price, marketing, and convenience. Medicinal consumers, for example, do not care so much about variety. "Once you find the strain and supply source that best alleviates... View Details
Keywords: by Michael Blanding; Food & Beverage
  • June 2005
  • Background Note

Overview of the Japanese Apparel Market

By: Rajiv Lal and Arar Han
Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details
Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula
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Lal, Rajiv, and Arar Han. "Overview of the Japanese Apparel Market." Harvard Business School Background Note 505-068, June 2005.
  • 01 Jun 2016
  • News

Faculty Q&A: That’s Classic

“For the Romans, being an emperor is all about contradictions, because they’ve got to be wildly ambitious, almost a lunatic, but they also have to...consult their peers and carefully use every segment of Roman society.” What can MBAs... View Details
Keywords: Julia Hanna
  • May 2008
  • Exercise

Stakeholder Analysis Tool

By: Lynda M. Applegate
This exercise enables users to: identify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan. View Details
Keywords: Management Analysis, Tools, and Techniques; Planning; Interests; Segmentation
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Applegate, Lynda M. "Stakeholder Analysis Tool." Harvard Business School Exercise 808-161, May 2008.
  • 14 Jul 2009
  • First Look

First Look: July 14

horizontal preferences, distinct segments exist—each caring about innovation on only one attribute—and firms are a priori uncertain how many consumers each segment contains. In this case, a firm that... View Details
Keywords: Martha Lagace
  • 15 Aug 2017
  • News

The Category Kingmaker

Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
Keywords: Data Processing, Hosting, and Related Services; Information; Corporate Services
  • January 2000
  • Case

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell
This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details
Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry
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Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic." Harvard Business School Case 500-082, January 2000.
  • 18 Apr 2019
  • Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

Radiation therapy can be lifesaving for lung cancer patients. The first step, though, is having a trained, skilled oncologist who knows how to best segment or mark off the tumor for radiation. This expertise is vital for targeting the... View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

the industry you compete in, the market segments where you do (and do not) choose to play, and the nature of the customers that you sell and service. These factors help to determine required sales tasks—that is, what your go-to-market... View Details
Keywords: by Sean Silverthorne; Retail
  • 2011
  • Working Paper

Price Competition under Multinomial Logit Demand Functions with Random Coefficients

In this paper, we postulate a general class of price competition models with Mixed Multinomial Logit demand functions under affine cost functions. We first characterize the equilibrium behavior of this class of models in the case where each product in the market is... View Details
Keywords: Customers; Income Characteristics; Price; Product Marketing; Mathematical Methods; Competition; Segmentation
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Allon, Gad, Awi Federgruen, and Margaret Pierson. "Price Competition under Multinomial Logit Demand Functions with Random Coefficients." Harvard Business School Working Paper, No. 12-030, October 2011.
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