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Show Results For
- All HBS Web
(912)
- News (134)
- Research (672)
- Events (5)
- Multimedia (8)
- Faculty Publications (449)
- October 1996 (Revised November 1996)
- Case
Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution
By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
- Web
Compustat | Baker Library
fundamental financial and price data for active and inactive publicly traded companies. Compustat goes back annually to 1950, and Global Vantage goes back to 1993. Data available on WRDS includes North America Daily, Global Daily, Bank Daily, Historical View Details
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
program, but on whether or not the program is providing significant value to the segment for which it is intended." A third line of thought concerned the impact of rising customer expectations on loyalty initiatives. As Wendy Jameson... View Details
Keywords: by James Heskett
- 16 Jul 2014
- HBS Case
Marketing Obamacare
segment consumers into four different groups: Confident Rejecters, Cautious Optimists, Stoic Skeptics, and Stressed and Strained. The agency then created different messages for each one—for example, emphasizing affordability for the... View Details
- 17 Apr 2017
- News
Jeff Immelt Wants a Radical Transformation of GE
transformation that is as radical as it is methodical, as essential to the company’s survival as Steve Jobs’s iPhone was to Apple’s.” In overseeing the company’s transition to a lean operation more akin to a tech innovator, Immelt has systematically been selling off... View Details
- 17 Nov 2015
- News
How to Prepare for Shark Tank
soon as you agreed, you couldn’t talk to anyone about it," Stolar told the BostonInno news website. In fact, after agreeing to appear before the Sharks, the Unshrinkit duo did three months of intensive prep, then flew to Los Angeles for film and then wait, and wait, to... View Details
- 01 Jun 2016
- News
Faculty Q&A: That’s Classic
“For the Romans, being an emperor is all about contradictions, because they’ve got to be wildly ambitious, almost a lunatic, but they also have to...consult their peers and carefully use every segment of Roman society.” What can MBAs... View Details
Keywords: Julia Hanna
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
If customers were unhappy, they reasoned, the product should be changed. Militant demands displaced an environment of mutual respect and shared learning. Needless to say, the practice of telling students they were customers was quickly stopped. Managers must still... View Details
Keywords: by Robert Simons
- 15 Aug 2017
- News
The Category Kingmaker
Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
- 04 Sep 2019
- News
Impact: Where Science and Business Intersect
The creation, commercialization, and scaling of science-based enterprises will be a crucial segment of the global economy in the decades to come. Harvard Business School—through its educational programs, the research of its faculty... View Details
- June 2011
- Teaching Note
Red Lobster (TN)
By: Jason Riis
Teaching Note for 511-052. View Details
Keywords: Markets; Research; Opportunities; Customer Satisfaction; Sales; Segmentation; Food; Food and Beverage Industry
- 18 Apr 2019
- Research & Ideas
Open Innovation Contestants Build AI-Based Cancer Tool
Radiation therapy can be lifesaving for lung cancer patients. The first step, though, is having a trained, skilled oncologist who knows how to best segment or mark off the tumor for radiation. This expertise is vital for targeting the... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging consumers through... View Details
- Web
Thaddeus Mosley Illusory Progression 2020 | About
segments interact. Because of [sculptor Isamu] Noguchi, I’ve aimed for work that levitates or is slightly off balance.” Mosley has received numerous commissions over the years, including a public sculpture for Pittsburgh’s Urban... View Details
- September 2006 (Revised March 2007)
- Case
QuickBase
By: Clayton M. Christensen and Mark Szigety
Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
- 12 Jul 2019
- News
The Power of Entrepreneurship
we make these investments is, yes, because we think you can have tremendous positive impact, but [also] because we think it's a huge business opportunity. And the potential for returns by doing that are huge. We've been able to prove that. We've proved that at... View Details
Keywords: Finance
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the brand in the... View Details
- 19 Aug 2008
- First Look
First Look: August 19, 2008
Working PapersExploring Inventory Trends in Six U.S. Retail Segments Authors:Adenekan (Nick) Dedeke and Noel H. Watson Abstract Our paper describes inventory trends for both public and private U.S. firms in six retail View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
some $10 billion in annual revenues, the NFL wants more—lots more. Its goal is to boost that number to $25 billion annually by 2027. Getting there may not be easy. The league's focus on expansion relies on gaining ground with new US fan View Details