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Publications

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  • All HBS Web  (923)
    • News  (136)
    • Research  (677)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (460)

Show Results For

  • All HBS Web  (923)
    • News  (136)
    • Research  (677)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (460)
← Page 28 of 923 Results →
  • Web

Transitions - Christensen Center for Teaching & Learning

& Feedback Sample Class Transitions provide the connective tissue that links individual discussion segments ("pastures") together to create a coherent whole. They are typically used by the instructor to provide intermediate closure and... View Details
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

at the market level, then translate these into strategies at the market segment level. A paper mill's marketing strategy, for instance, might call for selling newsprint to the publishing industry segment and... View Details
Keywords: by Peter K. Jacobs
  • 08 May 2015
  • News

Prestige brands can expand their reach—and make their core customers proud

Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the brand in the... View Details
  • 1996
  • Article

A Segment-Level Model of Category Volume and Brand Choice

By: William R. Dillon and Sunil Gupta
Keywords: Brands and Branding; Decision Choices and Conditions; Segmentation; Volume
Citation
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Dillon, William R., and Sunil Gupta. "A Segment-Level Model of Category Volume and Brand Choice." Marketing Science 15, no. 1 (1996): 38–59.
  • 01 Oct 1997
  • News

Terence P. Stewart

these are grievances that demand redress," he emphasizes, "not deferential surrender to 'market forces.'" Seated at a conference table in his downtown office, the tall, soft-spoken Stewart explains, "Some people believe that if a segment... View Details
Keywords: Garry Emmons
  • April 2004
  • Teaching Note

Marks & Spencer: The Phoenix Rises (Multi-Media Case)

By: Joseph L. Bower
Teaching Note to (9-304-034). View Details
Keywords: Corporate Strategy; Brands and Branding; Perspective; Segmentation; Management Teams
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Bower, Joseph L. "Marks & Spencer: The Phoenix Rises (Multi-Media Case)." Harvard Business School Teaching Note 304-085, April 2004.
  • 01 Jun 2016
  • News

Faculty Q&A: That’s Classic

“For the Romans, being an emperor is all about contradictions, because they’ve got to be wildly ambitious, almost a lunatic, but they also have to...consult their peers and carefully use every segment of Roman society.” What can MBAs... View Details
Keywords: Julia Hanna
  • 01 Apr 2000
  • News

Tune In for a Management Tune-Up

"If you've ever sat staring at a blank computer screen while the clock ticks away on your report deadline, you know what writer's block can feel like." So begins a typical daily segment of "Ideas @ Work," an innovative audio feature that... View Details
  • 20 Aug 2018
  • Blog Post

Summer Snapshot: Interning for the City of Philadelphia

the U.S. have enjoyed recent economic gains, but all too often those gains are concentrated in particular segments of society based on race, zip code, and income level. So far, my work has involved interviewing government, non-profit,... View Details
Keywords: Nonprofit / Government
  • Web

Early-Stage Feedback | New Venture Competition

document or powerpoint format: (Recommended: 3–6 written pages) What will your venture do or make? What pain points will your venture address? What is your value proposition? Describe your target segment and the size of your addressable... View Details
  • 15 Aug 2017
  • News

The Category Kingmaker

Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
Keywords: Data Processing, Hosting, and Related Services; Information; Corporate Services
  • October 2008
  • Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
  • 18 Apr 2019
  • Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

Radiation therapy can be lifesaving for lung cancer patients. The first step, though, is having a trained, skilled oncologist who knows how to best segment or mark off the tumor for radiation. This expertise is vital for targeting the... View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • February 2003 (Revised April 2003)
  • Case

Brioni

By: David E. Bell
Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details
Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry
Citation
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Bell, David E. "Brioni." Harvard Business School Case 503-057, February 2003. (Revised April 2003.)
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

student to chief executive officer also makes it difficult for device makers to segment the market as cleanly as, say, PC companies are able to do, DelBene said. "Companies are spending a lot of time trying to figure out where the... View Details
Keywords: by Sean Silverthorne
  • 16 Aug 2013
  • News

Women's Business Leader

growing segment of new businesses in our economy and the trend is growing. Under Carla's leadership, the NWBC will be an effective advocate for women-owned small businesses, ensuring they have access and opportunity and make a strong... View Details
Keywords: Administration of Economic Programs; Government
  • 01 Dec 2012
  • News

Alumni Book Briefs

marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging consumers through... View Details
Keywords: Broadcasting (except Internet); Information
  • October 1996 (Revised November 1996)
  • Case

Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
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Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
  • September 2006 (Revised March 2007)
  • Case

QuickBase

By: Clayton M. Christensen and Mark Szigety
Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
Keywords: Applications and Software; Engineering; Product Marketing; Segmentation; Jobs and Positions; Consumer Behavior; Information Technology Industry
Citation
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Christensen, Clayton M., and Mark Szigety. "QuickBase." Harvard Business School Case 607-029, September 2006. (Revised March 2007.)
  • June 2005
  • Background Note

Overview of the Japanese Apparel Market

By: Rajiv Lal and Arar Han
Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details
Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula
Citation
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Lal, Rajiv, and Arar Han. "Overview of the Japanese Apparel Market." Harvard Business School Background Note 505-068, June 2005.
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